by Geoffrey Jones and Ben Gettinger - Publications - Faculty & Research - Harvard Business School

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News

Paula Meehan Turned Heads, Restyled Hair Care Biz

July 2022 (Revised October 2022)
Case

Nestlé, Shared Value and KitKat Diplomacy

By: Geoffrey G. Jones and Sabine Pitteloud

The case revolves around the decision on March 23, 2022 by Mark Schneider, the chief executive of Swiss-based Nestlé, to withdraw the emblematic Kit Kat chocolate bar from sales in Russia in response to the invasion of Ukraine in the previous month, although not its... View Details

Keywords: Shared Value; Corporate Social Responsibility and Impact; Globalized Economies and Regions; Ethics; War; Social Issues

June 2024
Article

Oral History and Business History in Emerging Markets

By: Geoffrey Jones

This article describes the motivation, structure and use of the Creating Emerging Markets (CEM) oral history-based project at the Harvard Business School. The project consists of lengthy interviews with business leaders from emerging markets. By June 2024 183... View Details

Keywords: Emerging Economies; Oral History; Emerging Markets; Business History; Research

Spring 2017
Article

Globalizing Latin American Beauty

By: Geoffrey Jones

This article discusses the growth over time of the beauty industry in Latin America and its bias towards celebrating whiter rather than darker skin. Although alleged Latin American fascination with beauty is regularly ascribed to culture, Latin sensuousness, and... View Details

Keywords: Latin America; Race And Ethnicity; Globalization; Race; Ethnicity; Prejudice and Bias; Beauty and Cosmetics Industry; Latin America

28 May 2014
Research & Ideas

Building Histories of Emerging Economies One Interview at a Time

Professor Geoffrey Jones, faculty chair of the Business History Initiative, and Chilean shipping entrepreneur Sven von Appen (HBS AMP 76). "I was talking to Sven about the role of history at HBS," View Details

Keywords: by Julia Hanna

2017
Working Paper

International Business and Emerging Markets: A Long-Run Perspective

By: Geoffrey Jones

This working paper explores long-run patterns in the strategies of international business in developing countries. There was a massive wave of Western multinational investment in the developing world during the first wave of globalization before the 1920s. The... View Details

Keywords: Multinational Firms and Management; Developing Countries and Economies; History; Emerging Markets; Problems and Challenges

July 2010 (Revised September 2023)
Case

Werner von Siemens and the Electric Telegraph

By: Geoffrey Jones and Bjoern von Siemens

This case describes the nineteenth century founding by Werner Siemens of the Siemens electrical business in Germany. Werner's dual role as inventor and entrepreneur is explored as he created one of the world's first multinational enterprises, whose growth initially... View Details

Keywords: Business Organization; Family Business; Entrepreneurship; Multinational Firms and Management; Business History; Growth and Development Strategy; Electronics Industry; Telecommunications Industry; Germany

August 2007 (Revised October 2022)
Case

Ken Durham and Unilever as a 'Multi-Local Multinational'

By: Geoffrey Jones and Stephanie Decker

Explores the opportunities and threats to Unilever's global business in 1978 based on the commercial and political challenges faced by three of its subsidiaries, Lever Brothers in the United States, Hindustan Lever in India, and United Africa Company in West Africa.... View Details

Keywords: Business Divisions; Local Range; Global Strategy; Multinational Firms and Management; Management Style; Competitive Strategy; Africa; India; United States

01 Jun 2023
News

Alumni and Faculty Books

leadership intelligence essentials. Faculty Books Deeply Responsible Business: A Global History of Values-Driven Leadership By Geoffrey Jones, the Isidor Straus Professor of Business History, View Details

Keywords: Publishing Industries (except Internet); Information

17 Feb 2017
News

Businesses must speak up against flawed policies

2011
Working Paper

Historical Trajectories and Corporate Competences in Wind Energy

By: Geoffrey Jones and Loubna Bouamane

This working paper surveys the business history of the global wind energy turbine industry between the late nineteenth century and the present day. It examines the long-term prominence of firms headquartered in Denmark, the more fluctuating role of U.S.-based firms,... View Details

Keywords: Business History; Renewable Energy; Competitive Advantage; Technology Adoption; Policy; Business and Government Relations; Energy Industry; United States; Denmark

July 2019 (Revised November 2022)
Case

Momofuku Ando and the Globalization of Noodles

By: Geoffrey Jones and Megumi Takada

This case examines the entrepreneurial career of Momofuku Ando, the Taiwanese-born Japanese entrepreneur who pioneered instant boodles with his Chicken Ramen (1958) and Cup Noodle (1971) products. It begins by reviewing his many previous unsuccessful ventures,... View Details

Keywords: Entrepreneurship; Personal Development and Career; Failure; Success; Globalization; Corporate Social Responsibility and Impact; Food and Beverage Industry; Japan

Person Page

Reviews for Beauty Imagined

By: Geoffrey G. Jones

“This illuminating account of the history of the beauty business, as well as its current challenges in the face of globalization, offers unique insights on the drivers of success and failure in an industry in which branding and marketing are at the heart of... View Details

2019
Chapter

International Business and Emerging Markets in Historical Perspective

By: Geoffrey Jones

This chapter examines international business in emerging markets over the long run. It shows how the strategies of Western multinationals evolved over time. In the first era of globalization in the 19th century, Western firms sought access to resources, and they faced... View Details

Keywords: Emerging Markets; Business History; Multinational Firms and Management; Globalization

Find at Harvard

2010
Working Paper

Multinational Strategies and Developing Countries in Historical Perspective

By: Geoffrey Jones

This working paper offers a longitudinal and descriptive analysis of the strategies of multinationals from developed countries in developing countries. The central argument is that strategies were shaped by the trade-off between opportunity and risk. Three broad... View Details

Keywords: History; Competition; Multinational Firms and Management; Corporate Strategy; Developing Countries and Economies; Business and Government Relations

2024
Working Paper

Private Regulation, Institutional Entrepreneurship and Climate Change: A Business History Perspective

By: Ann-Kristin Bergquist and Geoffrey Jones

Private regulatory systems, including voluntary efforts by firms to restrain their own behavior are the primary form of global climate change governance. However, when environmental challenges first rose up on the scientific and political agendas during the 1970s, the... View Details

Keywords: Certification; Climate Change; Environmental Regulation; Business History; Governing Rules, Regulations, and Reforms; Policy

November 2003 (Revised May 2016)
Case

Weetman Pearson and the Mexican Oil Industry (A)

By: Geoffrey Jones and Lisa Bud-Freirman

Taught in the MBA Evolution of Global Business course, a business history course on the growth of multinationals. Explores the role of the British entrepreneur Weetman Pearson in developing the Mexican oil industry before 1914. Shows this entrepreneur's evolution from... View Details

Keywords: History; Risk and Uncertainty; Non-Renewable Energy; Growth Management; Multinational Firms and Management; Entrepreneurship; Investment; Developing Countries and Economies; Energy Industry; Mexico

2021
Working Paper

Bollywood, Skin Color and Sexism: The Role of the Film Industry in Emboldening and Contesting Stereotypes in India after Independence

By: Sudev Sheth, Geoffrey Jones and Morgan Spencer

This working paper examines the social impact of the film industry in India during the first four decades after Indian Independence in 1947. It shows that Bollywood, the mainstream cinema in India and the counterpart in scale to Hollywood in the United States, shared... View Details

Keywords: Film Industry; Bollywood; Tamil Cinema; Male Gaze; Social Impact; Stereotypes; Oral History; Film Entertainment; Gender; Race; Personal Characteristics; Prejudice and Bias; Business History; Motion Pictures and Video Industry; India

June 2018 (Revised July 2023)
Case

John Chambers, Cisco, and China: Upgrading a Golden Shield

By: Geoffrey Jones and Emily Grandjean

This case examines the role of Cisco led by John Chambers in facilitating web filtering in China. It begins by tracing the origins of Cisco as a pioneer of networking equipment. John Chambers, who had worked as a sales manager at IBM and Wang Laboratories, joined Cisco... View Details

Keywords: Cisco; Internet and the Web; Governance Controls; Ethics; Rights; Corporate Social Responsibility and Impact; Technology Industry; China

2023
Book

Deeply Responsible Business.: A Global History of Values-Driven Leadership

By: Geoffrey Jones

Corporate social responsibility has entered the mainstream, but what does it take to run a successful purpose-driven business? This book examines leaders who put values alongside profits to showcase the challenges and upside of deeply responsible business. Should... View Details

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