Publications

December 2005 (Revised August 2006)
Case

Amgen Inc.'s Epogen--Commercializing the First Biotech Blockbuster Drug

By: Felix Oberholzer-Gee and Dennis A. Yao

Amgen Inc.'s Epogen was the first biotech blockbuster drug. Epogen helped prevent anemia, a condition that leads to severe fatigue, increased risk of cardiovascular disease, and even death. At the time, the market for Epogen, which included dialysis patients and... View Details

Keywords: Health Care and Treatment; Strategic Planning; Competition; Patents; Innovation and Invention; Pharmaceutical Industry; Biotechnology Industry; United States

December 2005 (Revised September 2007)
Case

Canyon Johnson Urban Fund

By: Felix Oberholzer-Gee and Alexa Arena

Basketball star Earvin "Magic" Johnson and K. Robert Turner, managing partner of Canyon Johnson Urban Fund (CJUF), raised $271.7 million for investments in urban real estate. The fund considered two projects, both located in Hollywood, CA. The first was located on... View Details

Keywords: Investment; Projects; Business and Government Relations; Public Opinion; Urban Development; Real Estate Industry; Los Angeles

December 2005 (Revised February 2019)
Case

Brighter Smiles for the Masses--Colgate vs. P&G

By: Felix Oberholzer-Gee, Dennis Yao and Filipa Azevedo Jorge

In 2000, Procter & Gamble Co. introduced Crest Whitestrips, a new, revolutionary product that allowed consumers to whiten their teeth at home. With Whitestrips, P&G created an entire new category in oral care, worth $460 million in 2002. Whitestrips sent P&G's main... View Details

Keywords: Competitive Advantage; Competitive Strategy; Advertising; Product Launch; Patents; Price; Performance Effectiveness; Consumer Products Industry

October 2005 (Revised May 2006)
Teaching Note

Yamato Transport: Valuing and Pricing Network Services (TN) (A) and (B)

By: Felix Oberholzer-Gee

Keywords: Valuation; Price

October 2005 (Revised June 2007)
Case

Apollo Hospitals--First-World Health Care at Emerging-Market Prices

By: Felix Oberholzer-Gee, Tarun Khanna and Carin-Isabel Knoop

The Apollo Hospitals Group, one of Asia's premier health care organizations, had come to rival the best health care organizations on the globe. Apollo offered advanced medical procedures, such as cardiac surgery using the beating heart technique, at very high levels of... View Details

Keywords: Vertical Integration; Decision Choices and Conditions; Health Care and Treatment; Global Strategy; Developing Countries and Economies; Health Industry; Thailand; United States; India

June 2005 (Revised February 2006)
Case

TCL Multimedia

By: Tarun Khanna, Felix Oberholzer-Gee and David Lane

TCL considers the underlying logic behind the globalization of one of China's most prominent companies. TCL, and similarly prominent companies in China, are in the forefront of China's emergence as one of the world's preeminent economic powers. Allows a discussion of... View Details

Keywords: Globalized Firms and Management; Success; Business Strategy; Developing Countries and Economies; China

April 2005
Article

Strength in Numbers: Group Size and Political Mobilization

By: Felix Oberholzer-Gee and Joel Waldfogel

Keywords: Groups and Teams; Government and Politics

Find at Harvard

2005
Chapter

Social Pressures in Siting Conflicts: A Case Study of Siting a Radioactive Waste Repository in Pennsylvania

By: Felix Oberholzer-Gee and Howard Kunreuther

Keywords: Wastes and Waste Processing; Civil Society or Community; Social Issues; Conflict and Resolution; Local Range

January 2005 (Revised March 2007)
Background Note

Game Theory and Business Strategy

By: Felix Oberholzer-Gee and Dennis A. Yao

Provides a brief introduction to the application of game theory to business settings. Sets up and analyzes a minicase involving commitment. View Details

Keywords: Game Theory; Trust; Business Strategy