Publications
Publications
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- All HBS Web
(358)
- Faculty Publications (140)
- 1995
- Other Unpublished Work
State Poverty Rates Adjusted by Variations in Costs of Living Across States
By: Dutch Leonard and Monica E. Friar
Keywords: Wealth and Poverty
- June 1994 (Revised September 1994)
- Background Note
Commercializing Technology: Imaginative Understanding of User Needs
The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve... View Details
- May 1994 (Revised July 1995)
- Case
Taco Bell--1994
Taco Bell CEO, John Martin, boldly proclaims a growth goal of 200,000 points of access by the year 2000 (the company had approximately 3,600 in 1991). To realize such growth, Martin embraces a philosophy of continual change. The implications for Taco Bell are dramatic... View Details
Keywords: Information Technology; Food; Organizational Structure; Organizational Culture; Human Resources; Brands and Branding; Organizational Change and Adaptation; Goals and Objectives; Change Management; Expansion; Business Growth and Maturation; Communication; Growth and Development Strategy; Retail Industry; Food and Beverage Industry; United States
- September 1993 (Revised June 1994)
- Case
Hewlett-Packard: Singapore (A)
In the over 20 years since Hewlett-Packard (HP) set up a manufacturing site in Singapore to produce calculators, HP has invested managerial talent and resources in developing its licensor into a technology development partner. The case details the growth of high-volume... View Details
- September 1993 (Revised June 1994)
- Supplement
Hewlett-Packard: Singapore (B)
Discusses the printer Hewlett-Packard has developed. View Details
- September 1993 (Revised June 1994)
- Supplement
Hewlett-Packard: Singapore (C)
Discusses the printer Hewlett-Packard has developed. View Details
- September 1993
- Case
Manufacturing at ALZA: The Right Prescription? (A)
ALZA, a company specializing in drug delivery systems such as transdermal patches, considers manufacturing its own products. Until now, the company has conducted research and development on its patented system but has then licensed the technology to client-partner... View Details
- September 1993
- Supplement
Manufacturing at ALZA: The Right Prescription? (B)
ALZA, a drug delivery company, must decide what and for whom to manufacture. In the past, it has licensed to pharmaceutical companies its patented system for the slow release of drugs into the human system. Therefore the company has little experience in choice of drug... View Details
- September 1993
- Supplement
Manufacturing at ALZA: The Right Prescription? (C)
ALZA, a drug delivery company, considers marketing its own and other companies' products. The primary issue is whether to build an internal sales force focused on a few niche markets, to finance a sales force through alliances, or to acquire a marketing company. View Details
- July 1993
- Case
Air Miles Canada
By: Thomas O. Jones, Leonard A. Schlesinger and Roger H. Hallowell
Air Miles Canada both increases customer loyalty by rewarding shopping frequency at specified merchants, and enables its sponsors to develop a new, more complex understanding of their customers' (and potential customers') shopping habits, thus making future customer... View Details
- January 1993
- Supplement
MCC: The Packaging and Interconnect Program (B)
- May 1992
- Case
Sunday River Ski Resort
By: Leonard A. Schlesinger and Martha Epstein
Sunday River is a ski area in Bethel, ME which has been run by entrepreneur Les Otten since 1980. The year before Otten purchased the area, it posted a loss of $235,000 on revenues of $541,000. Under Otten's leadership, however, Sunday River posted year after year of... View Details
- March 1992 (Revised June 1992)
- Teaching Note
Chaparral Steel: Rapid Product and Process Development, Teaching Note
Teaching Note for (9-692-018). View Details
- March 1992 (Revised May 1992)
- Teaching Note
Skunkworks at Digital Equipment Corp.: The Tale of XCON, Teaching Note
- March 1992 (Revised May 1992)
- Teaching Note
Allegheny Ludlum: Research and Engineering Resource Allocation, Teaching Note
Teaching Note for (9-692-027). View Details
- March 1992 (Revised August 2005)
- Teaching Note
Ceramics Process Systems Corp. (A), Teaching Note
Teaching Note for (9-691-028). View Details
- March 1992 (Revised June 1999)
- Teaching Note
Solagen: Process Improvement in the Manufacture of Gelatin, Teaching Note
Teaching Note for (9-687-020). View Details
Keywords: Semiconductor Industry
- 1992
- Other Unpublished Work
By Choice or By Chance? Tracking the Values in Massachusetts' Public Spending
By: Dutch Leonard
- November 1991
- Case
Monsanto's March into Biotechnology (B)
Monsanto has yet to receive FDA approval for BST, a growth hormone for cows. Anti-BST groups have successfully lobbied Wisconsin and Minnesota, major milk producing states, to ban milk from BST-injected cows; the FDA has charged Monsanto with improperly promoting BST... View Details