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      • Faculty Publications  (136)

      by Dennis CampbellRemove by Dennis Campbell →

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      • February 2005 (Revised March 2005)
      • Background Note

      Simple Regression Mathematics

      By: Frances X. Frei and Dennis Campbell
      Describes the underlying mathematics of regression. View Details
      Keywords: Mathematical Methods
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      Frei, Frances X., and Dennis Campbell. "Simple Regression Mathematics." Harvard Business School Background Note 605-061, February 2005. (Revised March 2005.)
      • February 2005 (Revised November 2006)
      • Background Note

      Using Data Desk for Statistical Analysis

      By: Frances X. Frei and Dennis Campbell
      Describes how to use the Data Desk software package to perform statistical analysis. View Details
      Keywords: Mathematical Methods
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      Frei, Frances X., and Dennis Campbell. "Using Data Desk for Statistical Analysis." Harvard Business School Background Note 605-060, February 2005. (Revised November 2006.)
      • January 2005 (Revised December 2006)
      • Background Note

      Midway's Entry into Milwaukee: An Interactive Game

      By: Dennis A. Yao
      Provides background and instructions to the Airline Pricing Game courseware (9-705-802), an interactive simulation of a new entry by a lower cost airline. The courseware allows students to make round-by-round competitive pricing decisions and react to changing market... View Details
      Keywords: Competitive Strategy; Wisconsin
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      Yao, Dennis A. "Midway's Entry into Milwaukee: An Interactive Game." Harvard Business School Background Note 705-470, January 2005. (Revised December 2006.)
      • November 2004
      • Teaching Note

      G.G. Toys (TN)

      By: Dennis Campbell and Susan L. Kulp
      Teaching Note to (9-105-005). View Details
      Keywords: Accounting Industry
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      Campbell, Dennis, and Susan L. Kulp. "G.G. Toys (TN)." Harvard Business School Teaching Note 105-008, November 2004.
      • November 2004
      • Article

      The Persistence of Customer Profitability: Empirical Evidence and Implications from a Financial Services Firm

      By: Dennis Campbell and Frances X. Frei
      Keywords: Customers; Markets; Information; Finance; Business Ventures; Profit; Financial Services Industry
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      Campbell, Dennis, and Frances X. Frei. "The Persistence of Customer Profitability: Empirical Evidence and Implications from a Financial Services Firm." Journal of Service Research 7, no. 2 (November 2004).
      • September 2004 (Revised April 2005)
      • Case

      G.G. Toys

      By: Dennis Campbell and Susan L. Kulp
      This case highlights issues of management accounting and includes a review of product costing, excess capacity, variance analysis, and scrap costs. View Details
      Keywords: Product; Cost Accounting; Financial Management
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      Campbell, Dennis, and Susan L. Kulp. "G.G. Toys." Harvard Business School Case 105-005, September 2004. (Revised April 2005.)
      • Article

      Little Patents and Big Secrets: Managing Intellectual Property

      By: James J. Anton and Dennis A. Yao
      Exploitation of an innovation commonly requires some disclosure of enabling knowledge (e.g., to obtain a patent or induce complementary investment). When property rights offer only limited protection, the value of the disclosure is offset by the increased threat of... View Details
      Keywords: Patents; Management; Innovation and Invention; Knowledge; Rights; Value; Information; Corporate Disclosure
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      Anton, James J., and Dennis A. Yao. "Little Patents and Big Secrets: Managing Intellectual Property." RAND Journal of Economics 35, no. 1 (Spring 2004): 1–22. (Harvard users click here for full text.)
      • summer 2003
      • Article

      Patents, Invalidity, and the Strategic Transmission of Enabling Information

      By: James J. Anton and Dennis A. Yao
      The patent system encourages innovation and knowledge disclosure by providing exclusivity to inventors. Exclusivity is limited, however, because a substantial fraction of patents have some probability of being ruled invalid when challenged in court. The possibility of... View Details
      Keywords: System; Innovation and Invention; Knowledge Dissemination; Courts and Trials; Competition; Patents; Corporate Disclosure
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      Anton, James J., and Dennis A. Yao. "Patents, Invalidity, and the Strategic Transmission of Enabling Information." Journal of Economics & Management Strategy 12, no. 2 (summer 2003): 151–178. (Harvard users click here for full text.)
      • February 2003 (Revised March 2004)
      • Case

      Store24

      By: Susan L. Kulp, V.G. Narayanan and Dennis Campbell
      Illustrates how nonfinancial performance measures can be used to manage a business and evaluate the success of a strategy. View Details
      Keywords: Business or Company Management; Balanced Scorecard; Performance Evaluation; Strategy; Retail Industry
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      Kulp, Susan L., V.G. Narayanan, and Dennis Campbell. "Store24." Harvard Business School Case 103-058, February 2003. (Revised March 2004.)
      • September–October 2002
      • Article

      Putting Strategy Hypotheses to the Test with Cause-and-Effect Analysis

      By: Dennis Campbell
      Keywords: Strategy; Theory
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      Campbell, Dennis. "Putting Strategy Hypotheses to the Test with Cause-and-Effect Analysis." Balanced Scorecard Report 4, no. 5 (September–October 2002).
      • April 2002 (Revised March 2006)
      • Background Note

      Economics of Retail Banking Note

      By: Frances X. Frei and Dennis Campbell
      Explains the financial operations of retail banking, highlighting profitability challenges facing the industry. For U.S. banks, it is quite common for more than half of the customer base to be unprofitable and to have relatively few customers make up the vast majority... View Details
      Keywords: Customers; Economics; Cost; Banks and Banking; Profit; Revenue; Service Operations; Banking Industry; United States
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      Frei, Frances X., and Dennis Campbell. "Economics of Retail Banking Note." Harvard Business School Background Note 602-153, April 2002. (Revised March 2006.)
      • November 2001 (Revised October 2017)
      • Supplement

      Store24 (B): Service Quality and Employee Skills

      By: Frances X. Frei and Dennis Campbell
      Supplements the (A) case. View Details
      Keywords: Customer Satisfaction; Employees; Service Delivery; Retail Industry
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      Frei, Frances X., and Dennis Campbell. "Store24 (B): Service Quality and Employee Skills." Harvard Business School Supplement 602-097, November 2001. (Revised October 2017.)
      • November 2001 (Revised October 2017)
      • Case

      GuestFirst Hotel (A): Customer Loyalty

      By: Frances X. Frei and Dennis Campbell
      Provides a hotel context in which to explore the link between customer loyalty and financial performance, using four years of hotel data. Challenges students to find the extent of the relationship between loyalty and performance. View Details
      Keywords: Motivation and Incentives; Mathematical Methods; Finance; Performance; Relationships; Customer Focus and Relationships; Data and Data Sets; Accommodations Industry
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      Frei, Frances X., and Dennis Campbell. "GuestFirst Hotel (A): Customer Loyalty." Harvard Business School Case 602-099, November 2001. (Revised October 2017.)
      • November 2001 (Revised October 2017)
      • Supplement

      GuestFirst Hotel (B): Taking Advantage of Panel Data

      By: Frances X. Frei and Dennis Campbell
      Supplements the (A) case. View Details
      Keywords: Accommodations Industry
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      Frei, Frances X., and Dennis Campbell. "GuestFirst Hotel (B): Taking Advantage of Panel Data." Harvard Business School Supplement 602-111, November 2001. (Revised October 2017.)
      • November 2001 (Revised August 2005)
      • Case

      BigEast Bank (A): Credit Card Approval

      By: Frances X. Frei and Dennis Campbell
      BigEast is considering adopting a relationship-centric view in its credit card approval process. This would shift the bank's current practice of analyzing applications based on the merits of a single product to one where the customer's existing relationship is... View Details
      Keywords: Customers; Forecasting and Prediction; Banks and Banking; Analytics and Data Science; Managerial Roles; Relationships; Adoption; Banking Industry
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      Frei, Frances X., and Dennis Campbell. "BigEast Bank (A): Credit Card Approval." Harvard Business School Case 602-098, November 2001. (Revised August 2005.)
      • October 2001 (Revised October 2017)
      • Case

      Store24 (A): Managing Employee Retention

      By: Frances X. Frei and Dennis Campbell
      Provides a retailing context in which employee retention strategies are explored through analyzing detailed store-level data. View Details
      Keywords: Retention; Management Analysis, Tools, and Techniques; Analytics and Data Science; Strategy; Mathematical Methods; Retail Industry
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      Frei, Frances X., and Dennis Campbell. "Store24 (A): Managing Employee Retention." Harvard Business School Case 602-096, October 2001. (Revised October 2017.)
      • October 2001 (Revised October 2017)
      • Case

      Pilgrim Bank (A): Customer Profitability

      By: Frances X. Frei and Dennis Campbell
      Provides a context in which students can explore managerial decision making that is critically informed by data analysis. The setting is a retail bank and the decision making relates to the bank's policy toward online banking. The management team is evaluating whether... View Details
      Keywords: Banks and Banking; Customers; Profit; Banking Industry
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      Frei, Frances X., and Dennis Campbell. "Pilgrim Bank (A): Customer Profitability." Harvard Business School Case 602-104, October 2001. (Revised October 2017.)
      • October 2001 (Revised October 2017)
      • Supplement

      Pilgrim Bank (C): Electronic Billpay

      By: Frances X. Frei and Dennis Campbell
      Supplements the (A) case. View Details
      Keywords: Information Technology; Product; Banking Industry
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      Frei, Frances X., and Dennis Campbell. "Pilgrim Bank (C): Electronic Billpay." Harvard Business School Supplement 602-103, October 2001. (Revised October 2017.)
      • October 2001 (Revised October 2017)
      • Supplement

      Pilgrim Bank (B): Customer Retention

      By: Frances X. Frei and Dennis Campbell
      Supplements the (A) case. View Details
      Keywords: Customer Relationship Management; Banking Industry
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      Frei, Frances X., and Dennis Campbell. "Pilgrim Bank (B): Customer Retention." Harvard Business School Supplement 602-095, October 2001. (Revised October 2017.)
      • June 2001 (Revised July 2001)
      • Case

      Boston Lyric Opera

      By: Robert S. Kaplan and Dennis Campbell
      The Boston Lyric Opera was the fastest growing opera company in North America during the 1990s. Having successfully completed a move to a larger facility in 1999, the board and general director recognize the need to develop a formal strategic planning and governance... View Details
      Keywords: Balanced Scorecard; Strategic Planning; Arts; Growth and Development Strategy; Governing and Advisory Boards; Fine Arts Industry; Massachusetts
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      Kaplan, Robert S., and Dennis Campbell. "Boston Lyric Opera." Harvard Business School Case 101-111, June 2001. (Revised July 2001.)
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