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- All HBS Web (438)
- Faculty Publications (201)
- 19 Oct 2010
- First Look
First Look: October 19, 2010
suitable for use in courses or modules in pricing, entrepreneurial management, strategy, or marketing. Purchase this note:http://cb.hbsp.harvard.edu/cb/product/811016-PDF-ENG Integrating Around the Job to Be Done Clayton View Details
Keywords: Sean Silverthorne
- 31 May 2017
- Sharpening Your Skills
10 Harvard Business School Research Stories That Will Make Your Mouth Water
looks at how industry players and regulators collectively decided what butter, oranges, and other foods should look like—and how they redefined the meaning of “natural.” Clay Christensen's Milkshake Marketing Clayton View Details
- 27 Feb 2020
- Sharpening Your Skills
How Following Best Business Practices Can Improve Health Care
accounting have to do with improving patient outcomes in Haiti? HBS faculty members discuss their research and what it means for patients, providers, and industries. A Good Place to Start Clayton Christensen... View Details
- 21 Jul 2006
- News
Open-Door Policy Works Best
- February 2021
- Background Note
Jobs to Be Done: A Toolbox
By: Derek C. M. van Bever, Bob Moesta, Iuliana Mogosanu, Shaye Roseman and Katie Zandbergen
The Jobs to Be Done methodology is both a theory and a practical approach for understanding customer behavior and why people make the choices they make. Many practitioners, whether they work for startups or incumbent businesses, find Jobs to Be Done useful because it... View Details
Keywords: Customer Value and Value Chain; Decision Choices and Conditions; Knowledge Acquisition; Attitudes; Perception; Theory; Behavior; Customer Relationship Management
van Bever, Derek C. M., Bob Moesta, Iuliana Mogosanu, Shaye Roseman, and Katie Zandbergen. "Jobs to Be Done: A Toolbox." Harvard Business School Background Note 321-095, February 2021.
- 30 Dec 2013
- Research & Ideas
Most Popular Articles of 2013
Most Popular Articles 2013 How to Spot a Liar Key linguistic cues can help reveal dishonesty during business negotiations, whether it's a flat-out lie or a deliberate omission of key information, according to research by Lyn View Details
Keywords: by Staff
- 31 Jul 2014
- Research & Ideas
A Scholarly Crowd Explores Crowdsourcing
When Clayton Christensen and Derek van Bever prepared to write The Capitalist's Dilemma for the June issue of Harvard Business Review, they took an approach rarely tried on the same scale: They outsourced it... View Details
Keywords: by Sean Silverthorne
- 26 Feb 2001
- Research & Ideas
David, Goliath, and Disruption
As elegantly described by HBS professor Clayton M. Christensen in his 1997 bestseller, The Innovator's Dilemma: When New Technologies Cause Great... View Details
Keywords: by Martha Lagace
- 02 Jan 2012
- Research & Ideas
Most Popular Articles of 2011
fact, this redundant communication works to get projects completed quickly, according to new research by Harvard Business School professor Tsedal B. Neeley and Northwestern University's Paul M. Leonardi and... View Details
Keywords: by Staff
- 04 Mar 2013
- Lessons from the Classroom
Lessons from Running GM’s OnStar
Among the most popular elective courses at Harvard Business School is Building and Sustaining a Successful Enterprise (BSSE). Developed by Professor Clayton M. Christensen, the... View Details
- 06 Nov 2017
- Research Event
Who is Responsible for the Future of Cities?
fellow at the Clayton Christensen Institute for Disruptive Innovation, where he studies how technological innovation can fuel growth in developing cities and nations. “You can’t regulate what you don’t yet... View Details
Keywords: by Carmen Nobel
- 12 Jul 2020
- Book
The Harvard Business School Faculty Summer Reader 2020
new book edited by Geoffrey Jones and Asli M. Colpan pulls back the covers. Race, Work, and Leadership: New Perspectives on the Black Experience, To support black employees, business leaders must challenge... View Details
Keywords: by Staff
- 15 Jun 2020
- Research & Ideas
A Mass Crisis Can Overwhelm Health Care. Liberia Found a Solution.
quickly—infrastructure that doesn't currently exist—and address the economic crisis at the same time. And then the question to the philanthropists is, 'Is that worth it to you?'” About the Author Rachel Layne is a writer Based in Boston. [Image: CasarsaGuru] Related... View Details
- 08 Apr 2015
- What Do You Think?
Are Technology Companies Ripe for Disruption?
If so, what will it take to achieve it? What do you think? To Read More: Clayton M. Christensen,The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Boston: Harvard Business School... View Details
- 01 Dec 2019
- News
Bridging the Gap
brought an extra white shirt for the afternoon; the first would be gray by the time they got back to the office. A manufacturing hub for everything from Buster Brown socks to Chris-Craft boats—with plenty of steel and coal foundries to... View Details
- 29 Mar 2010
- Research & Ideas
Ruthlessly Realistic: How CEOs Must Overcome Denial
key is to be ruthlessly realistic with oneself. As I hope the book makes clear, this is one of the greatest challenges for any CEO. Q: The Innovator's Dilemma by HBS professor Clayton View Details
- Article
Know Your Customers' 'Jobs to Be Done'
By: Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan
Firms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors, product developers focus too much on building customer profiles and looking for correlations in data. To create... View Details
Keywords: Customer Relationship Management
Christensen, Clayton M., Taddy Hall, Karen Dillon, and David S. Duncan. "Know Your Customers' 'Jobs to Be Done'." Harvard Business Review 94, no. 9 (September 2016): 54–62.
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
retailers struggle to match supply with demand. Many e-retailers are urging consumers to “buy early” this holiday season, citing concerns about postal services and shipping. Given capacity constraints placed upon retail stores by many... View Details
Steven C. Wheelwright
Steve Wheelwright is the Edsel Bryant Ford Professor of Business Administration, Emeritus at Harvard Business School.
Following his retirement from HBS in 2006, he served with former Dean Kim B. Clark at BYU-Idaho and then from 2007-2015 he served as... View Details
- 22 Sep 2003
- Research & Ideas
How Businesses Can Respond to AIDS
and AIDS exert such power to wreck communities and companies that they should almost be viewed as a metaphor for "disruptive technology" along the lines of the model proposed by HBS Professor View Details
Keywords: by Martha Lagace