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- Faculty Publications (189)
- Nov 2009 - Nov 2009
- Keynote Speech
How Digital Technology is Changing the Media Industry
By: Anita Elberse
- October 2009 (Revised June 2010)
- Case
Hulu: An Evil Plot to Destroy the World?
By: Anita Elberse and Sunil Gupta
In July 2009, Jason Kilar, the chief executive officer of Hulu, is debating whether the online video aggregator should move away from a purely advertising-supported model, and whether it should participate in an industry-wide initiative to develop and test... View Details
Keywords: Advertising; Business Model; Television Entertainment; Distribution Channels; Service Operations; Internet and the Web; Media and Broadcasting Industry; Motion Pictures and Video Industry
Elberse, Anita, and Sunil Gupta. "Hulu: An Evil Plot to Destroy the World?" Harvard Business School Case 510-005, October 2009. (Revised June 2010.)
- Sep 2009 - 2009
- Conference Presentation
Bye Bye Bundles: The Impact of the Unbundling of Music in Digital Channels
By: Anita Elberse
- September 2009 (Revised March 2011)
- Teaching Note
The Metropolitan Opera (A) & (B)
By: Anita Elberse
Teaching Note for [509033] and [509034]. View Details
Keywords: Entertainment and Recreation Industry
- July 2009 (Revised April 2016)
- Teaching Note
Marquee: The Business of Nightlife
By: Anita Elberse
Teaching Note for [509019]. View Details
- June 2009 (Revised February 2011)
- Teaching Note
Club Atlético Boca Juniors
By: Anita Elberse
Teaching Note for [508056]. View Details
- June 2009 (Revised March 2011)
- Module Note
The Creative Industries: Managing and Marketing Talent
By: Anita Elberse
This module note examines issues concerning the management and marketing of talent in the creative industries. It describes the characteristics of the market for creative talent, discusses how individual talent creates and captures value, and explores how professional... View Details
Keywords: Talent and Talent Management; Entertainment; Innovation and Management; Marketing; Creativity; Value
Elberse, Anita. "The Creative Industries: Managing and Marketing Talent." Harvard Business School Module Note 509-078, June 2009. (Revised March 2011.)
- June 2009 (Revised March 2011)
- Module Note
The Creative Industries: Managing Products and Product Portfolios
By: Anita Elberse
This module note examines the way in which professional content producers in the creative industries approach product and product portfolio management, and explores the underlying reasons for their strategies. View Details
Keywords: Entertainment; Management Practices and Processes; Marketing; Product Development; Production; Creativity
Elberse, Anita. "The Creative Industries: Managing Products and Product Portfolios." Harvard Business School Module Note 509-077, June 2009. (Revised March 2011.)
- Jun 2009 - 2009
- Conference Presentation
Bye Bye Bundles: The Impact of the Unbundling of Music in Digital Channels
By: Anita Elberse
- Jun 2009 - 2009
- Conference Presentation
The Economic Value of Athlete Endorsers
By: Anita Elberse and Jeroen Verleun
- June 2009
- Teaching Note
Radiohead: Music At Your Own Price (A) & (B)
By: Anita Elberse
Teaching Note for 508-110 (A) and 508-111 (B). View Details
- May 2009
- Conference Presentation
Bye Bye Bundles: The Impact of the Unbundling of Music in Digital Channels
By: Anita Elberse
- Apr 2009
- Keynote Speech
Digital Technology and Its Implications for Content Providers and Aggregators
By: Anita Elberse
- January 2009 (Revised March 2010)
- Case
LeBron James
By: Anita Elberse and Jeff McCall
In 2005, to the astonishment of many sports industry insiders, superstar basketball player LeBron James fired his agent and established his own firm, LRMR, to handle all aspects of his business ventures and marketing activities and named his childhood friend Maverick... View Details
Keywords: Talent and Talent Management; Compensation and Benefits; Brands and Branding; Marketing Strategy; Sports; Sports Industry
Elberse, Anita, and Jeff McCall. "LeBron James." Harvard Business School Case 509-050, January 2009. (Revised March 2010.)
- January 3, 2009
- Other Article
Blockbuster or Bust
By: Anita Elberse
Elberse, Anita. "Blockbuster or Bust." Wall Street Journal (January 3, 2009).
- December 2008 (Revised March 2009)
- Case
The Metropolitan Opera (A)
By: Anita Elberse and Crissy Perez
In April 2007, the New York City Metropolitan Opera's general manager Peter Gelb looks back on the first season of a daring experiment to broadcast performances live in high-definition to movie theaters across North America. While the "Live in HD" program has received... View Details
Keywords: Arts; Technological Innovation; Marketing Strategy; Nonprofit Organizations; Competitive Advantage; Entertainment and Recreation Industry
Elberse, Anita, and Crissy Perez. "The Metropolitan Opera (A)." Harvard Business School Case 509-033, December 2008. (Revised March 2009.)
- December 2008 (Revised March 2009)
- Supplement
The Metropolitan Opera (B)
By: Anita Elberse and Crissy Perez
In April 2007, the New York City Metropolitan Opera's general manager Peter Gelb looks back on the first season of a daring experiment to broadcast performances live in high-definition to movie theaters across North America. While the "Live in HD" program has received... View Details
Elberse, Anita, and Crissy Perez. "The Metropolitan Opera (B)." Harvard Business School Supplement 509-034, December 2008. (Revised March 2009.)
- Nov 2008
- Conference Presentation
Metro-Goldwyn-Mayer (MGM), United Artists, and Tom Cruise: A Case Study.
By: Anita Elberse