Publications
Publications
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- Faculty Publications (104)
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- March 2000 (Revised January 2001)
- Case
First USA and Internet Marketing
By: Rajiv Lal and Amy H. Nelson
Explores First USA's decision to use the Internet for acquiring customers. Tom Brenner needs to decide on the terms of the deals demanded by the portals and justify the recommendations to his boss. View Details
- June 1998 (Revised April 2000)
- Case
GM Powertrain
By: Amy C. Edmondson and Mikelle Eastley
Discusses a young MBA plant manager who is improving the operations of a small General Motors components plant in Fredericksburg, Virginia. At 29 years old, Joe Hinrichs is the youngest plant manager at GM, and in his new assignment, he is faced with the daunting... View Details
- Teaching Interest
aMaze app
The aMaze app is designed to enable automated facilitation of the "Management Maze" or "Electric Maze" exercise by Amy Edmondson and Hanna Rodriguez-Farrar (see View Details
- Teaching Interest
Overview
Professor Bernstein currently teaches a second-year MBA course in Managing Human Capital (MHC). He is also the faculty chair for the Harvard Business School Online Developing Yourself as a Leader course and teaches in a variety of executive education... View Details
Keywords: Leadership; Leadership Development; Leadership Style; Innovation Leadership; Management Practices and Processes; Management Succession; Management Style; Management Systems; Management Teams; Managerial Roles; Organizations; Organizational Culture; Organizational Design; Organizational Structure; Mission and Purpose; Organizational Change and Adaptation; Performance; Information Technology; Strategy; Human Resources; Compensation and Benefits; Employees; Recruitment; Resignation and Termination; Retention; Selection and Staffing
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