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Publications

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  • fall 2003
  • Article

Knowledge Spillovers and Growth in the Disagglomeration of the U.S. Advertising Agency Industry

By: Charles King III, Alvin J. Silk and Niels Ketelhohn
Keywords: Knowledge; Growth and Development; Advertising; Advertising Industry; United States
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  • 2004
  • Chapter

Cost Economies in the Global Advertising and Marketing Services Business

By: Alvin J. Silk and Ernst R. Berndt
Keywords: Cost Management; Advertising; Marketing; Globalized Markets and Industries; Advertising Industry; Service Industry
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  • 2012
  • Article

The Unbundling of Advertising Agency Services: An Economic Analysis

By: Mohammad Arzaghi, Ernst R. Berndt, James C. Davis and Alvin J. Silk
We address a puzzle surrounding the shift from bundling to unbundling of U.S. advertising agency services and the slow pace of change over several decades. We model an agency’s decision as a tradeoff between the fixed cost to the advertiser of establishing a... View Details
Keywords: Bundling; Unbundling; Advertising Agency Services; Fixed Cost; Higher Media Prices; Volume; Diversification; Advertising; Change; Advertising Industry; United States
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  • June 2008
  • Article

Current State of Fellowship Hiring: Is a Universal Match Necessary? Is It Possible?

By: Christopher D. Harner, Anil S. Ranawat, Muriel Niederle, Alvin E. Roth, Peter J. Stern, Shepard R. Hurwitz, William Levine, G. Paul DeRosa and Serena S. Hu
Currently, approximately ninety percent of the six hundred twenty graduating orthopaedic residents are planning on entering a post-graduate fellowship. Since January of 2005, two of the largest fellowship match programs, Sports Medicine and Spine Surgery, were... View Details
Keywords: Medical Specialties; Recruitment; Selection and Staffing; Employment; Market Timing; Marketplace Matching; Health Industry
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  • 2012
  • Article

The Internalization of Advertising Services: An Inter-Industry Analysis

By: Sharon Horsky, Steven C. Michael and Alvin J. Silk
This study investigates the extent to which U.S. advertisers use in-house rather than independent advertising agencies and examines inter-industry variation in such internalization. Contrary to the widely held impression that use of an in-house advertising agency is... View Details
Keywords: Advertisers; In-house Advertising; Inter-industry Variation; Internalization; Scale Economies; Transaction Costs; Vertical Integration; Advertising Costs; Creative Industries; Marketing Strategy; Advertising Industry; Europe; North and Central America
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  • 02 Jun 2010
  • First Look

First Look: June 2

Ert, and Alvin E. Roth Publication:Special Issue on Predicting Behavior in Games. Games 1, no. 2 (2010) An abstract is unavailable at this time. Read the paper: http://www.mdpi.com/2073-4336/1/2/117/ The Counterfeit Self: The Deceptive... View Details
Keywords: Martha Lagace
  • Web

Video Clips & Discussion Questions - Creating Emerging Markets

created a bureaucratic gridlock. Sir Fazle Hasan Abed Sir Fazle Hasan Abed Founder of BRAC, explains how he was approached by politicians in Bangladesh asking him to influence the votes of employees and how he refused to do so. Questions... View Details
  • Web

From the Director | Baker Library | Bloomberg Center | Harvard Business School

Alvin J. Silk, Lincoln Filene Professor of Business Administration, Emeritus. We appreciate their support and enthusiasm for our work and collections. This project would not have been possible without the... View Details
  • Web

Photograph Albums - Photography Collections - Historical Collections

in 1892. The photographs, taken by J. E. Middlebrook, include images of European and native African miners at work, engine rooms and other equipment, native workers sorting gravel for diamonds, and European... View Details
  • Web

Contemporary Black Artists and Public Art | Baker Library | Bloomberg Center | Harvard Business School

museum trustee Raymond J. McGuire (MBA 1983) View Video Thaddeus Mosley, Illusory Progression , 2020, bronze. 94 × 34 × 20 in., and Rhizogenic Rhythms , 2020. Bronze, 82 × 32 × 35 in. Installation view, Harvard Business School. Exhibition... View Details
  • 20 Feb 2007
  • First Look

First Look: February 20, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=807018 Goodyear and the Threat of Government Tire Grading Harvard Business School Case 707-494 In the spring of 1977, Goodyear CEO Charles J. Pilliod Jr. was looking at an... View Details
Keywords: Martha Lagace
  • 15 Apr 2008
  • First Look

First Look: April 15, 2008

privatization announcement, served as a credible commitment to the government's privatization agenda. Current State of Fellowship Hiring: Is a Universal Match Necessary? Is it Possible? Authors:Christopher D. Harner, Anil S. Ranawat, Muriel Niederle, View Details
Keywords: Martha Lagace
  • 15 Jan 2013
  • First Look

First Look: January 15

MuthuramHarvard Business School Case 113-004 Nalli Silk Sarees Private Limited was a family owned and operated business that retailed Indian ethnic wear. This 83-year-old company had enjoyed impressive growth with a $95 million turnover,... View Details
Keywords: Sean Silverthorne
  • 15 Dec 2009
  • First Look

First Look: Dec. 15, 2009

influence from those valued for non-social reasons. The Effects of a Central Clearinghouse on Job Placement, Wages, and Hiring Practices Authors:Muriel Niederle and Alvin E. Roth Publication:In Studies of Labor Market Intermediation,... View Details
Keywords: Martha Lagace
  • 15 Jun 2010
  • First Look

First Look: June 15

tranches. Overall, a one standard deviation reduction in average time on the market decreases the interest rate for institutional loans by over 30 basis points per annum. While this effect is significantly larger for loan tranches bought... View Details
Keywords: Martha Lagace