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Show Results For
- All HBS Web
(3,804)
- People (15)
- News (855)
- Research (2,097)
- Events (8)
- Multimedia (67)
- Faculty Publications (1,485)
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- 17 Oct 2019
- News
Marc Farrell (MBA 2010) on Creating a Contemporary Caribbean Brand
- 02 Apr 2009
- News
Harvard Begins Case Study as Tainted MBAs Reveal Damaged Brand
- 12 Dec 2017
- News
The Nobel Prize and the Making of a Heritage Brand
- 21 Sep 2015
- News
Caught! Impact of emission cheating on VW’s brand and future in US
- 08 May 2015
- News
Prestige brands can expand their reach—and make their core customers proud
Managing symbolic and exclusive brands involves an inherent tradeoff. Managers seek to generate growth by extending the customer base to new segments and markets. Yet increased popularity can dilute the exclusivity of the View Details
- 11 Apr 2013
- News
Canada Goose CEO’s ‘aha’ moment: ‘I realized the brand was real’
- 07 Aug 2023
- News
How To Start Using The Power Of Storytelling In Your Personal Brand
- 22 Oct 2021
- News