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  • All HBS Web  (3,823)
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Show Results For

  • All HBS Web  (3,823)
    • People  (15)
    • News  (852)
    • Research  (2,115)
    • Events  (8)
    • Multimedia  (71)
  • Faculty Publications  (1,496)
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  • 03 Jul 2018
  • News

How a Passion for Travel Built a $43 Million Fashion Brand

than Tennessee, but I felt at home,” Rawdon told Forbes online. “After that trip I set my mind to travel.” In 2002, that passion was a strong factor in Rawdon’s decision to co-found Tea Collection, a children’s clothing brand that draws... View Details
  • 02 Apr 2009
  • News

Harvard Begins Case Study as Tainted MBAs Reveal Damaged Brand

  • 12 Dec 2017
  • News

The Nobel Prize and the Making of a Heritage Brand

  • 21 Feb 2015
  • News

The making of Hillary 5.0: Marketing wizards help re-imagine Clinton brand

  • 01 Oct 2024
  • News

Building Your Personal Brand with Harvard Business School Professor Jill Avery

  • 29 Nov 2018
  • News

Unilever Names New CEO as Big Brands Regroup, Tackling Consumer Shift

  • 14 Mar 2019
  • News

How Helena Rubinstein Used Tall Tales to Turn Cosmetics into a Luxury Brand

  • 08 May 2015
  • News

Prestige brands can expand their reach—and make their core customers proud

Managing symbolic and exclusive brands involves an inherent tradeoff. Managers seek to generate growth by extending the customer base to new segments and markets. Yet increased popularity can dilute the exclusivity of the View Details
  • 02 Oct 2019
  • News

Happy Millennials: How can brands tell stories for a generation for whom experience is capital

  • 04 May 2016
  • News

What Does Boaty McBoatface Tell Us About Brand Control on the Internet?

  • 20 Jul 2010
  • News

How to Measure Brand Value: Likes, Followers, Influencers, Views? No, Social Currency

  • 18 Jun 2024
  • News

How Natural Winemaker Frank Cornelissen Innovated While Staying True to His Brand

  • News

How France’s Brand of Populism Differs from What Drove Brexit and Trump

  • 21 Apr 2014
  • News

Mind the attention gap: What brands need to know about advertising today

  • 11 Apr 2013
  • News

Canada Goose CEO’s ‘aha’ moment: ‘I realized the brand was real’

  • 21 Sep 2015
  • News

Caught! Impact of emission cheating on VW’s brand and future in US

  • 04 Aug 2020
  • News

Glossier Built a Cult Brand and a Digital Community, but What’s Next?

  • 22 Oct 2021
  • News

How to Reshape Your Leadership Brand as You Start a New Role

  • 07 Aug 2023
  • News

How To Start Using The Power Of Storytelling In Your Personal Brand

  • 31 May 2025
  • News

Professor Geoffrey Jones: The Body Shop, Cadbury and the Leadership Paradox Behind Every Brand

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