Filter Results:
(364)
Show Results For
- All HBS Web
(2,173)
- People (13)
- News (364)
- Research (1,315)
- Events (1)
- Multimedia (5)
- Faculty Publications (812)
Show Results For
- All HBS Web
(2,173)
- People (13)
- News (364)
- Research (1,315)
- Events (1)
- Multimedia (5)
- Faculty Publications (812)
Sort by
- 01 Dec 2012
- News
Alumni Book Briefs
get competitive intelligence, how to determine if their brand or company is at risk, how to blunt competitors' efforts, and much more. Managing Global Innovation: Frameworks for Integrating Capabilities... View Details
- 01 Dec 2010
- News
Faculty Research Online
recent Mindful Leadership conference taught with a Buddhist meditation master. See http://hbswk.hbs.edu/item/6482.html. The Consumer Appeal of Underdog Branding Research by Assistant Professor Anat Keinan and colleagues explains how and... View Details
- 10 Dec 2014
- News
Front-Row Seat
events (some held in conjunction with the Aspen Institute) build brand awareness and attract sponsorships, contributing just shy of 15 percent to the bottom line. Last year, TheAtlantic.com won a National Magazine Award for best website... View Details
- 20 Jul 2022
- News
Wired to be Inspired
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Professor Ranjay Gulati, whose research looks at how the most resilient companies approach growth and profitability, chaired the Advanced Management Program at HBS for many... View Details
- 01 Jun 2012
- News
Faculty Research Online
in the number of “functional” managers for crowding in the C-suite. Is J.C. Penney’s Makeover the Future of Retailing? The stuffy department store chain has become emboldened under new CEO Ron Johnson (MBA 1984) with plans for an... View Details
- 01 Dec 2001
- News
A Close-Up Look at the Men behind the Empire
immigrant who shrewdly spotted an opportunity in the nascent steel industry and became one of the richest men in his adopted country. Carnegie's era also saw an unprecedented explosion of branded consumer goods, among them Ivory Soap,... View Details
- 01 Jun 2001
- News
Teaching for the Ages: the MBA Classroom in the 21st Century
different could things be?” It’s only been thirteen years since I graduated from HBS, and we in the Class of 1988 were remarkably forward-thinking about technology. Ours was the first class to have a subject called Management Information... View Details
- 01 Dec 2005
- News
One-on-One with Peter Cuneo
consumer products. We’re in 25 different categories, with toys being the biggest at the moment, followed by video games. Here, our characters are managed as brands. So it’s interesting — Spider-Man is both a celebrity and a brand. What... View Details
- 06 Dec 2021
- News
Action Plan: Whole Sale
of Walmart’s beauty business. Balbale was a vice president at the Vitamin Shoppe in the mid-2010s when he saw Amazon and startup e-tailers moving into the wellness category. The competition inspired him to transition into the e-commerce space himself, first as vice... View Details
- 01 Sep 2003
- News
Sharon Patrick
Patrick acknowledges the challenges of the last sixteen months due to the federal investigation and indictment of Stewart for a personal stock sale unrelated to MSO. However, she remains upbeat. “The strength of our content and business model — and the View Details
- 01 Sep 2010
- News
Dare to be Different
Another part of it is a dissection of some of the brands that have managed to be exceptions to the rule, and that have somehow managed to hold our attention and loyalty over... View Details
- 01 Jun 2015
- News
Alumni and Faculty Books for June 2015
expectations; create and implement an effective customer-access strategy; capture and leverage the customer’s voice to set priorities and improve products, services, and marketing; and use customer-relationship- management systems,... View Details
- 01 Dec 2001
- News
Faculty News
Nancy F. Koehn, a member of the Entrepreneurial and Service Management unit and an authority on business history, has been named a full professor. Honored in 1998 by the HBS Student Association for her classroom excellence, Koehn... View Details
- 01 Sep 2003
- News
Jeanne Jackson
CEO of Banana Republic, with concurrent responsibility for all of parent company Gap Inc.’s Internet businesses, and, most recently, as president and CEO of Walmart.com. A skilled and forward-looking manager, she has been listed among Business Week’s “Top 25 View Details
- 01 Jun 2018
- News
Floor It
the experience of businesses including Keurig, Peloton, and Rent the Runway to develop more effective strategies to engage and educate patients about precision medicine, the need for genetic testing, and the importance of sharing that information. Techniques included... View Details
Keywords: Julia Hanna; illustration by Mengxin Li
- 01 Dec 2002
- News
Alumni Bookshelf
did not give rise to a “new economy,” and offers advice on how to restore American economic growth. The Brand Management Checklist by Alan Bradley (“Brad”) VanAuken (MBA '84) (Kogan Page) A comprehensive... View Details
- 01 Mar 2006
- News
Faculty Books
its decision-making, marketing, brand management, innovation, acquisition strategies, corporate culture, and human-resource management. Managing Product and Service Development by Stefan H. Thomke... View Details
- 01 Sep 2012
- News
On a Sound Track
management consultant at Monitor, which sharpened my perspective on business and industry strategy. I learned a huge amount at HBS in discussions of leadership, entrepreneurial marketing, finance, and ethics. I also spent some time at... View Details
- 15 Dec 2024
- News
Editor's Letter
Illustration by Antonio Giovanni Pinna Illustration by Antonio Giovanni Pinna Change is hard. I am reminded of this every time I get a new laptop and there are new, generational expectations that require me to hunt down videos of overly caffeinated youths walking me... View Details
- 01 Apr 2002
- News
Q&A - Mark Fields
unsuccessful growth strategies, and a brand image — Mazda was once synonymous with innovation and excitement — that had become blurred. To fix those things, we had to win the support of the management team... View Details