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- All HBS Web
(595)
- News (104)
- Research (442)
- Multimedia (5)
- Faculty Publications (402)
- Awards
Named to top 100 thought leaders by Trust America
By: Michael Beer
Selected as one of the Top 100 Thought Leaders in Trustworthy Business Behavior by Trust Across America in 2011. View Details
- September 1991 (Revised December 1991)
- Case
G. Heileman Brewing Co. (A): Power Failure At PowerMaster
In June 1991, Heileman announced plans to introduce a high-alcohol malt liquor under the name PowerMaster (PM). Although the company claimed PM would be positioned as an upscale product and marketed on the basis of its superior taste, minority advocates and alcohol... View Details
Keywords: Advertising Campaigns; Ethics; Lawfulness; Brands and Branding; Product Positioning; Demand and Consumers; Market Entry and Exit; Food and Beverage Industry
Greyser, Stephen A. "G. Heileman Brewing Co. (A): Power Failure At PowerMaster." Harvard Business School Case 592-017, September 1991. (Revised December 1991.)
- April 2021
- Teaching Note
Drinkworks: Home Bar by Keurig
By: Sunil Gupta and Jonathan Levav
Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details
Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Consumer Products Industry; North and Central America; United States
Strategic Brew: A Market Simulation
Strategic Brew simulates real life challenges facing the strategist. It allows users to experience and internalize the process of strategy formulation, execution, and communication in a simulated context and to see how these processes interplay with other... View Details
- 05 Feb 2008
- First Look
First Look: February 5, 2008
Working PapersOn Best-Response Bidding in GSP Auctions Authors:Matthew Cary, Aparna Das, Benjamin Edelman, Ioannis Giotis, Kurtis Heimerl, Anna R. Karlin, Claire Mathieu, and Michael Schwarz Abstract How should players bid in keyword auctions such as those used by... View Details
Keywords: Martha Lagace
- February 2024
- Teaching Note
AB InBev: Brewing Up Forecasts during COVID-19
By: Mark Egan and C. Fritz Foley
Teaching Note for HBS Case No. 224-020. In July 2021, the CEO of AB InBev's European operations and his team strategized to position the company for success post-pandemic. As the world's largest beer company, boasting over 500 brands, revenue of $46 billion, and a... View Details
- 28 May 2013
- First Look
First Look: May 28
Publications 2006 Journal of Organization Design The Strategic Fitness Process: A Collaborative Action Research Method for Developing Organizational Prototypes and Dynamic Capabilities By: Beer, Michael Abstract—Organizations underperform and sometimes fail because... View Details
Keywords: Sean Silverthorne
- Web
Hiring Organizations
T-Mobile T. Rowe Price Taiyo Pacific Partners TALEA Beer Co. Talisman TANDA - mytanda.com Tandem Target Tarsadia Investments Tatte Bakery & Cafe Tau Ventures Temerity Strategic Partners Ten Eleven Ventures Tesla Thinkverse - formerly... View Details
- 03 Oct 2023
- Research Event
Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips
doesn't last. What you need to do, here's the secret, is don't hit the pleasure lever. Think of the things that give you pleasure and add people and add memory. Add love to that. Here's the thing, you never watch an Anheuser-Busch commercial for View Details
Keywords: by HBS Staff
- Web
Podcast - Business & Environment
message to their beer customers. They share how the company has integrated climate action into its operations and supply chain, how they encourage customers to hold companies accountable for the climate plans, and offer advice for those... View Details
- 08 Mar 2021
- In Practice
COVID Killed the Traditional Workplace. What Should Companies Do Now?
A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details
Keywords: by Dina Gerdeman
- 23 Apr 2024
- In Practice
Getting to Net Zero: The Climate Standards and Ecosystem the World Needs Now
With each month clocking record-breaking temperatures across the planet, this Earth Day reflected the renewed urgency of regulators and businesses to find climate-change solutions. The US Securities and Exchange Commission recently adopted new rules that will mandate... View Details
Keywords: by Rachel Layne
- Web
Sample Student Projects - Institute For Strategy And Competitiveness
Clean Energy Cluster (2017) Ohio Automotive Cluster (2017) Chicago Biotech Cluster (2016) San Diego Craft Beer Cluster (2016) Kentucky Bourbon Cluster (2015) New York City Apparel Cluster (2015) Pennsylvania Natural Gas Cluster (2013) New... View Details
- 05 Jul 2012
- What Do You Think?
Why Is Trust So Hard to Achieve in Management?
"Trust requires reciprocity." Mike Beer suggested that managers succeed by "inviting honest, collective and public conversations," in the process "making themselves vulnerable." Bob Lee added that "Trust... View Details
Keywords: by James Heskett
- Web
Leadership - Faculty & Research
Paul Lawrence and Jay Lorsch on organizational integration , sparked the field of Organizational Behavior. Early work by Michael Beer on leading organizational change , Rosabeth Kanter on innovation for productivity , John Kotter on power... View Details
- Web
HBR Classics - Alumni
A. Heifetz and Marty Linsky Cracking the Code of Change , Michael Beer and Nitin Nohria Leading Change - Why Transformation Efforts Fail , John P. Kotter Tipping Point Leadership , W. Chan Kim and Renee Mauborgne Global Collaboration Are... View Details
- April 2008
- Case
Engstrom Auto Mirror Plant: Motivating in Good Times and Bad
By: Michael Beer and Elizabeth Collins
In May 2007, the Engstrom Auto Mirrors plant, a relatively small supplier based in Indiana, faces a crisis. The business was in the second year of a downturn. Sales had started to decline in 2005; a year later, plant manager Ron Bent had been forced to lay off more... View Details
Keywords: Organizational Behavior; Human Resource Management; Incentives; Motivation; Manufacturing; Leadership; Change Management; Employees; Motivation and Incentives; Goals and Objectives; Manufacturing Industry; Indiana
Beer, Michael, and Elizabeth Collins. "Engstrom Auto Mirror Plant: Motivating in Good Times and Bad." Harvard Business School Brief Case 082-175, April 2008.
- 31 Aug 2021
- Book
Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate
to decrease their control over it by finding alternative providers of that resource.” The ups and downs of diamonds Power is not fixed in stone, the authors say, and the rise and fall of the South African De Beers diamond empire over a... View Details
Keywords: by Jay Fitzgerald
- July 2012
- Case
Performance Management at Vitality Health Enterprises, Inc.
By: John Bingham and Michael Beer
Vitality Health Enterprises, a medium-sized firm that manufactures health and personal care products, has experienced six straight quarters of strong revenue growth. James Hoffman, the new Senior Vice President of Human Resources, fears that the chain of success is... View Details
Keywords: Performance Evaluation; Motivation and Incentives; Compensation and Benefits; Talent and Talent Management; Health Industry; Consumer Products Industry; Manufacturing Industry; United States
Bingham, John, and Michael Beer. "Performance Management at Vitality Health Enterprises, Inc." Harvard Business School Brief Case 913-501, July 2012.
- 10 Jan 2023
- Op-Ed
Time to Move On? Career Advice for Entrepreneurs Preparing for the Next Stage
you wish for each other to encourage their path forward. For example, wishing them a great new partnership or a challenging new role. Finally, commit to each other. This may be very tactical like committing to getting together once a quarter for View Details
Keywords: by Julia Austin