Publications

June 2011 (Revised June 2012)
Case

Sephora Direct: Investing in Social Media, Video, and Mobile

By: Elie Ofek and Alison Berkley Wagonfeld

Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details

Keywords: History; Leadership; Marketing Strategy; Marketing; Emerging Markets; Investment Return; Investment Funds; Budgets and Budgeting

01 Mar 2024
News

Alumni and Faculty Books and Podcasts

neighborhood and partying with the rich and beautiful in chateaux across France. But darker truths lurk behind the façade, and Mason View Details

Keywords: Publishing Industries (except Internet); Information

Research Summary

Overview

By: Nancy F. Koehn

My research focuses on crisis leadership and how leaders and their teams rise to the challenges of high-stakes situations. Using the lens of history, my work examines how individual leaders from business, government and other walks accomplish important—often seemingly... View Details

Keywords: Courageous Leadership In Turbulent Times; Emotional Experience Of Leaders; History Of Leadership; Leadership; Entrepreneurship; History; Media And Broadcasting Industry; Health Industry; Beauty And Cosmetics Industry; Fashion Industry; Advertising Industry; United States; Europe

2025
Chapter

Sustainability and Green Business in Latin America

By: Geoffrey Jones

This chapter argues that since the nineteenth century capitalism has created much wealth, but at the cost of massive ecological destruction, which has been particularly severe in Latin America. During the first global economy before 1929, considerable wealth was... View Details

Keywords: Environmental Sustainability; Business History; Globalization; Economic Growth; Latin America

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11 Dec 2023
Blog Post

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy

Kyle Leahy (MBA 2011) stepped into the CEO role of Glossier in May 2022 ready to take the brand to new heights. Since its founding in 2014, Glossier had disrupted the beauty industry, created a powerful community-driven brand, View Details

Keywords: Consumer Products / Retail

01 Jun 2024
News

Again and Again

with and what was happening at the time. The beauty of it is that it’s free. You literally can write something down, put it away for six months, come back to it, and read... View Details

Keywords: Publishing Industries (except Internet); Information

07 Jul 2019
HBS Case

Walmart's Workforce of the Future

annual revenue at those stores from $142.5 billion in 2009 to 97.7 billion in 2018. During the same time period, revenue at Walmart’s “supercenters” (larger stores that also sell groceries and often include services such as eye care,... View Details

Keywords: by Julia Hanna; Retail

February 2017
Article

Resident Networks and Corporate Connections: Evidence from World War II Internment Camps

By: Lauren Cohen, Umit Gurun and Christopher J. Malloy

We demonstrate that simply by using the ethnic makeup surrounding a firm’s location, we can predict, on average, which trade links are valuable for firms. Using customs and port authority data on the international shipments of all U.S. publicly traded firms, we show... View Details

Keywords: Information Networks; Trade Links; Firm Behavior; Networks; Geographic Location; Ethnicity; Organizations; Trade

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2018
Working Paper

Sustainability and Green Business in Latin America During Globalization Waves

By: Geoffrey Jones

This working paper examines the impact of modern business enterprise on the natural environment of Latin America during the globalization waves between the 19th century and the present day. It argues that although global capitalism created much wealth for the region,... View Details

Keywords: Globalization; Natural Environment; Outcome or Result; Business History; Pollutants; Environmental Sustainability; Green Technology Industry; Beauty and Cosmetics Industry; Tourism Industry; Latin America

Keywords: Momaya Press; short stories; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services

SSRN

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06 Jun 2016
Research & Ideas

Skills and Behaviors that Make Entrepreneurs Successful

that increase confidence in a person’s entrepreneurial abilities. Like the conviction of Marla Malcolm Beck and husband Barry Beck that high-end beauty retail stores and spas,... View Details

Keywords: by HBS Working Knowledge

01 Dec 2020
News

Tried and Tested

lot of fantastic complementarities between fieldwork and lab work. Zoë’s projects have all of this rich complexity from the field, where you can see beautiful things like long-term outcomes View Details

Keywords: Jen McFarland Flint; Scientific Research and Development Services

07 Jul 2019
News

Walmart's Workforce of the Future

12 Mar 2014
Research & Ideas

Entrepreneurship and Multinationals Drive Globalization

policy and other measures. Of course this is not necessarily a policy prescription: other Asian countries with low levels of inward foreign direct investment, like Pakistan, Myanmar, Cambodia, and North... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics; Beauty & Cosmetics; Beauty & Cosmetics; Beauty & Cosmetics

01 Jun 2005
News

Read This and Write

short story can be written in an afternoon or a weekend. We all have stories to tell, and it is a thing of beauty to share your mind with the world.” For this year’s competition (deadline June 30), Koruth... View Details

2013
Book

Entrepreneurship and Multinationals: Global Business and the Making of the Modern World

By: Geoffrey Jones

This book examines the history of entrepreneurship and multinationals in the making of the modern world. In recent years economists, historians, and political scientists have written extensively on the history of globalization and patterns of global wealth and poverty,... View Details

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01 Sep 2006
News

Exploring Vietnam and Cambodia

seascape of more than 1,600 limestone islands. Shutterbugs in the group were hard-pressed to take bad shots. The sea kayaking wasn’t so shabby, either! We journeyed next to Hue, the former capital of Vietnam, and then stopped for a couple... View Details

Keywords: Sarah Hall; Museums, Historical Sites, and Similar Institutions; Museums, Historical Sites, and Similar Institutions; Museums, Historical Sites, and Similar Institutions

February 2018 (Revised October 2019)
Technical Note

The Art and Science of Brand Valuation

By: Jill Avery

Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details

November 1994
Case

Dow Corning and the Breast Implant Controversy (A)

By: Willis M. Emmons III, Monica Brand and Greg Keller

In early 1994, Dow Corning Corp. debates whether to participate in a proposed $4.2 billion product liability settlement. Specifically, the firm must decide whether to contribute $2 billion to end a class action suit filed by women suffering from connective tissue... View Details

Keywords: Safety; Ethics; Health Disorders; Government Legislation; Crime and Corruption; Legal Liability; Risk and Uncertainty; Business Strategy; Communication Strategy; Lawsuits and Litigation; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry