Publications

14 Nov 2007
First Look

First Look: November 14, 2007

sectors beyond the original bath soap category. The development causes the brand team to take a fresh look at the clichés of the beauty industry. The result is the controversial Real Beauty campaign. As the... View Details

Keywords: Martha Lagace

30 Aug 2011
First Look

First Look: August 30

customers in the East, emerging markets, and growing interest in health and beauty care among men all over the world. Employing both traditional and innovative marketing techniques, L'Oréal worked to double its customer base to two... View Details

Keywords: Sean Silverthorne

September 2024
Case

Barbie: Reviving a Cultural Icon at Mattel (Abridged)

By: Elie Ofek, Ryann Noe and Sarah Mehta

The 2023 release of live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to decades of... View Details

Keywords: Gender; Intellectual Property; Brands and Branding; Marketing Strategy; Public Opinion; Business Strategy; Entertainment and Recreation Industry; Motion Pictures and Video Industry

November 2012
Case

Building a Community at Semiconductor Manufacturing International Corporation

By: Christopher Marquis, Zucheng Zhou, Mo Chen and Heng Fan

Over the past decade, Semiconductor Manufacturing International Corporation (SMIC) had developed a unique set of benefits and cultural amenities for its employees, including a beautiful residential campus, known as the Living Quarters (LQ), and an award winning... View Details

Keywords: Culture And Community; Cost vs Benefits; Civil Society or Community; Organizational Culture; Profit; Culture; Compensation and Benefits; Semiconductor Industry

February 2007 (Revised July 2009)
Case

Leadership at WildChina (A)

WildChina (A) tells the story of Mei Zhang, a Chinese-born HBS alumna, and her pursuit of a dream: to share her passion for travel, her appreciation of China's beauty and culture, and her desire to start her own business. Describes the startup of WildChina, a tour... View Details

Keywords: Globalized Firms and Management; Leadership; Management Succession; Entrepreneurship; Business Startups; Tourism Industry; Los Angeles; Beijing

September 2011
Module Note

Orientation to Leadership Intelligence Days, 2011

By: Joshua D. Margolis and Anthony J. Mayo

Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details

Keywords: Budgets and Budgeting; Borrowing and Debt; Investment Return; Resource Allocation; Marketing Communications; Marketing Strategy; Consumer Behavior; Online Technology; Beauty and Cosmetics Industry

21 Nov 2023
Research & Ideas

Employee Negativity Is Like Wildfire. Manage It Before It Spreads.

beautiful thing about reappraisal is that when it's enforced properly, and if it's a true story, it's then caught by the collective group and becomes part of the narrative and part of the story of an organization.” You Might Also Like:... View Details

Keywords: by Kristen Senz

March 2015 (Revised December 2016)
Case

Philips Healthcare Latin America

By: Sunil Gupta

On a beautiful sunny afternoon in October 2013, Daniel Mazon (GMP 15), decided to take some time out of his busy schedule of the General Management Program (GMP) at the Harvard Business School to reflect on his company's situation. Mazon was the Vice President and... View Details

Keywords: Healthcare; Latin America; Organizational Structure; Salesforce Management; Health Care and Treatment; Medical Devices and Supplies Industry; Health Industry; Latin America

24 Oct 2023
HBS Case

From P.T. Barnum to Mary Kay: Lessons From 5 Leaders Who Changed the World

phone, “You can do it, Mary Kay, you can do it.” When she launched her own firm, Beauty by Mary Kay, she leaned on the early lesson her mother taught her about motivation to inspire her salespeople. “Especially in the beginning, the... View Details

Keywords: by Avery Forman

17 May 2016
First Look

May 17, 2016

working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=51060 Harvard Business School Case 516-079 Fair & Lovely vs. Dark Is Beautiful Women of Worth (WOW) is an organization that seeks to empower women through training and... View Details

Keywords: Sean Silverthorne

2018
Working Paper

Sustainability and Green Business in Latin America During Globalization Waves

By: Geoffrey Jones

This working paper examines the impact of modern business enterprise on the natural environment of Latin America during the globalization waves between the 19th century and the present day. It argues that although global capitalism created much wealth for the region,... View Details

Keywords: Globalization; Natural Environment; Outcome or Result; Business History; Pollutants; Environmental Sustainability; Green Technology Industry; Beauty and Cosmetics Industry; Tourism Industry; Latin America

SSRN

Read Now

25 Apr 2023
Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

fashion crowd in 2019. Today, its revenues exceed $24 billion, making it the world’s biggest fashion retailer. It offers a rapidly changing assortment of affordable clothing, shoes, accessories, and beauty products for young women and,... View Details

Keywords: by John Deighton; Fashion; Retail; Consumer Products

June 2011 (Revised October 2012)
Case

Patagonia Sur: For-Profit Land Conservation in Chile

By: Arthur I Segel, Nicolas Ibanez and Jay Verjee

Warren Adams founded Patagonia Sur in 2007 as one of the world's first for-profit land conservation businesses. His goal was to purchase over 100,000 acres of land in southern Chile and to run a variety of sustainable businesses to generate annual returns for... View Details

Keywords: Business Model; Environmental Sustainability; Profit; Investment; For-Profit Firms; Entrepreneurship; Investment Return; Revenue; Risk and Uncertainty; Capital; SWOT Analysis; Real Estate Industry; Chile

2021
Chapter

Sostenibilidad y negocios verdes en América Latina

By: Geoffrey Jones

This chapter in the first-ever business history textbook on Latin America examines the impact of modern business enterprise on the natural environment of the region between the 19th century and the present day. It argues that although global capitalism created much... View Details

Keywords: Environment; Business History; Environmental Sustainability; Latin America; North and Central America