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  • August 2006 (Revised July 2008)
  • Case

The Progressive Corporation

By: John R. Wells, Marina Lutova and Ilan Sender
For decades, Progressive has proven to be one of the most innovative players in the US auto insurance industry, but can it maintain its lead? Progressive has moved up to the number three position in the industry in 2006, but competitors are finally waking up to the... View Details
Keywords: Competitive Advantage; Competitive Strategy; Innovation and Invention; Auto Industry; Auto Industry; United States
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Wells, John R., Marina Lutova, and Ilan Sender. "The Progressive Corporation." Harvard Business School Case 707-433, August 2006. (Revised July 2008.)
  • January 2022 (Revised August 2022)
  • Case

Geely SEA: New Electric Vehicle Platforms

By: Willy C. Shih and Shu Lin
Kent Bovellan, the Chief Engineer and Head of the Vehicle Architecture Center for Geely Holding, the Hangzhou, China headquartered global automotive group, was debating the platform choice for an upcoming "D" segment midsized battery electric vehicle (BEV). He had led... View Details
Keywords: Product Innovation; Product Architecture; Product Engineering; Platform Design; Platform Strategy; Information Infrastructure; Digital Platforms; Information Technology; Product Design; Product Development; Cost Management; Decision Making; Competitive Strategy; Industry Structures; Auto Industry; China; Sweden
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Shih, Willy C., and Shu Lin. "Geely SEA: New Electric Vehicle Platforms." Harvard Business School Case 622-001, January 2022. (Revised August 2022.)
  • November 1997 (Revised May 1998)
  • Case

ASIMCO: The Alliance Brewing Group

ASIMCO is a direct investment fund with $350 million invested in 17 Chinese joint ventures in the brewing and auto components industries. The CEO must decide whether to invest in distribution to grow the brewing business or to invest in additional manufacturing joint... View Details
Keywords: Production; Distribution; Joint Ventures; Decision Making; Investment Funds; Growth and Development Strategy; Auto Industry; Auto Industry; Auto Industry; China
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Gray, Ann E., and Jennifer Gui. "ASIMCO: The Alliance Brewing Group." Harvard Business School Case 698-011, November 1997. (Revised May 1998.)
  • October 2014
  • Case

Progressive, 2007-2013

By: John R. Wells and Galen Danskin
In 2013, Progressive was the fourth largest player in the auto insurance market, having lost the third position to GEICO in 2008. As the industry shifted from agency to online sales, GEICO's direct selling model positioned it strongly for growth. Progressive's direct... View Details
Keywords: Strategic Change; Insurance Companies; Insurance; Strategy; Insurance Industry; North America
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Wells, John R., and Galen Danskin. "Progressive, 2007-2013." Harvard Business School Case 715-427, October 2014.
  • October 2002 (Revised February 2006)
  • Case

Nissan Motor Co., Ltd., 2002

By: Michael Y. Yoshino and Masako Egawa
Carlos Ghosn, a former executive vice president of Renault, became the COO of Nissan Motor Co., a troubled auto company in Japan when Renault bought 38% of the company in 1999. This case deals with how Ghosn turned the company around. Examines in considerable detail... View Details
Keywords: Acquisition; Transformation; Globalization; Leadership Development; Problems and Challenges; Auto Industry; Japan
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Yoshino, Michael Y., and Masako Egawa. "Nissan Motor Co., Ltd., 2002." Harvard Business School Case 303-042, October 2002. (Revised February 2006.)
  • February 2010 (Revised September 2011)
  • Case

Local Motors: Designed by the Crowd, Built by the Customer

By: Michael I. Norton and Jeremy Dann
In the wake of the meltdown among U.S. auto manufacturers in 2009, Jay Rogers, CEO of Local Motors, has a new approach for the automotive industry: decide which models are produced through online design competitions, and then allow customers to "build their own cars"... View Details
Keywords: Business Startups; Customer Focus and Relationships; Collaborative Innovation and Invention; Product Design; Product Development; Creativity; Social and Collaborative Networks; Customization and Personalization; Auto Industry; Auto Industry; United States
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Norton, Michael I., and Jeremy Dann. "Local Motors: Designed by the Crowd, Built by the Customer." Harvard Business School Case 510-062, February 2010. (Revised September 2011.)
  • January 2014 (Revised March 2015)
  • Case

Google Car

By: Karim R. Lakhani, James Weber and Christine Snively
By 2013, Google, while not a traditional manufacturer of automobiles, had invested millions of dollars in its self-driving cars which had logged over 500,000 miles of testing. The Google management team faced several questions. Should Google continue to invest in the... View Details
Keywords: Digital Services; Innovation; Technology; Technological Innovation; Internet and the Web; Market Entry and Exit; Transportation; Auto Industry; United States
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Lakhani, Karim R., James Weber, and Christine Snively. "Google Car." Harvard Business School Case 614-022, January 2014. (Revised March 2015.)
  • 12 Apr 2016
  • First Look

April 12, 2016

April 2016 Harvard Business Review Can You Cut 'Turn Times' Without Adding Staff? By: Bernstein, Ethan, and Ryan W. Buell Abstract—The president of RSA Ground, the subsidiary of Rising Sun Airlines responsible for servicing its planes at airports across Japan, goes... View Details
Keywords: Sean Silverthorne
  • July 2008 (Revised October 2012)
  • Case

Affinity Plus (A)

By: Dennis Campbell and Peter Tufano
The executive team at Affinity Plus Federal Credit Union has pushed the concept of members first deeply throughout the organization, empowering employees to put member-owners' interests ahead of either the organization's interests or their own interests. As a result of... View Details
Keywords: Customer Relationship Management; Financial Institutions; Financing and Loans; Profit; Cooperative Ownership; Conflict of Interests; Strategy
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Campbell, Dennis, and Peter Tufano. "Affinity Plus (A)." Harvard Business School Case 209-026, July 2008. (Revised October 2012.)
  • December 2024
  • Case

Core Innovation Capital: Investing in Fintech for Good

By: Ray Kluender, Natalia Rigol, Benjamin Roth and Nicole Tempest Keller
In 2017, Arjan Schütte, founder of Core Innovation Capital, faced a decision on whether to invest in Hugo Insurance, an auto insurance startup. Core, an early-stage social impact VC firm, focused on “fintech for good,” by investing in financial services for low- to... View Details
Keywords: Fintech; Venture Capital; Social Entrepreneurship; Insurance; Measurement and Metrics; Investment; Corporate Social Responsibility and Impact; Product Positioning; Financial Services Industry; Technology Industry; Insurance Industry; United States
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Kluender, Ray, Natalia Rigol, Benjamin Roth, and Nicole Tempest Keller. "Core Innovation Capital: Investing in Fintech for Good." Harvard Business School Case 825-064, December 2024.
  • December 1994 (Revised October 1996)
  • Case

Byrnes, Byrnes & Townsend: Case and Simulation

Designed to be used in conjunction with Patriot National Insurance Co. Discusses a suit brought by a woman client who was badly injured in an automobile accident and alleges that a proximate cause of the accident was faulty repairs on her car by a Patriot-insured auto... View Details
Keywords: Negotiation; Insurance; Insurance Industry
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Hammond, John S., and Marjorie Corman Aaron. "Byrnes, Byrnes & Townsend: Case and Simulation." Harvard Business School Case 395-135, December 1994. (Revised October 1996.)
  • April 1, 2012
  • Article

The Driver in Ford's Amazing Race

By: Nancy F. Koehn
In "American Icon: Alan Mulally and the Fight to Save Ford Motor Company" (Crown Business: $26), Bryce G. Hoffman recounts the turnaround in careful, often gripping detail. Make no mistake, this is a story, not a structured analysis of Ford's transformation. Those... View Details
Keywords: Business History; Transformation; Auto Industry; Auto Industry; United States
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Koehn, Nancy F. "The Driver in Ford's Amazing Race." New York Times (April 1, 2012), BU7.
  • March 2009 (Revised October 2010)
  • Case

Tokyo AFM

By: Francois Brochet
This case was written as the financial accounting portion of the final exam for a first-year MBA course at Harvard Business School. The goal was to test students' ability to apply major concepts taught during the course to an industry which they had not covered, but... View Details
Keywords: Accounting; Decision Choices and Conditions; Economics; Insurance; Insurance Industry; Japan
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Brochet, Francois. "Tokyo AFM." Harvard Business School Case 109-056, March 2009. (Revised October 2010.)
  • March 1999 (Revised November 2001)
  • Case

Honda-Rover (A): Crafting an Alliance

By: Ashish Nanda, James K. Sebenius and Ron Fortgang
Faced with vexing financial challenges in 1993, British Aerospace (BAe) is determined to shed its loss-making automaker, Rover. It offers to sell its stake in Rover to Honda, Rover's partner since 1979, but Honda is reluctant to raise its stake in Rover. Meanwhile, BMW... View Details
Keywords: Business Exit or Shutdown; Joint Ventures; Alliances; Knowledge Sharing; Strategy; Contracts; Negotiation Process; Change Management; Negotiation Tactics; Cross-Cultural and Cross-Border Issues; Auto Industry; United Kingdom
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Nanda, Ashish, James K. Sebenius, and Ron Fortgang. "Honda-Rover (A): Crafting an Alliance." Harvard Business School Case 899-223, March 1999. (Revised November 2001.)
  • February 2008 (Revised March 2011)
  • Case

Sandhar Technologies Group, Ltd.

By: G. Felda Hardymon and Ann Leamon
Jayant Davar, CEO and founder of Sandhar Technologies Group, a privately held auto components maker in India, is trying to decide how best to grow the company. He recently took a $22 million investment from Actis Capital, a major emerging markets private equity firm,... View Details
Keywords: Private Equity; Business Growth and Maturation; Competitive Advantage; Entrepreneurship; Mergers and Acquisitions; Emerging Markets; Growth and Development Strategy; Auto Industry; Auto Industry; India
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Hardymon, G. Felda, and Ann Leamon. "Sandhar Technologies Group, Ltd." Harvard Business School Case 808-011, February 2008. (Revised March 2011.)
  • May 1993 (Revised May 1994)
  • Case

Managing for Integrity: Three Vignettes

By: Lynn S. Paine
Three situations are described. A branch manager for a retail brokerage firm must decide whether to change the branch's cash management techniques to increase interest earnings. An auto mechanic must decide whether to oversell parts and repairs to meet sales and... View Details
Keywords: Growth Management; Ethics; Decision Making; Organizational Culture; Financial Management; Sales; Organizational Change and Adaptation
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Paine, Lynn S. "Managing for Integrity: Three Vignettes." Harvard Business School Case 393-154, May 1993. (Revised May 1994.)
  • 22 Nov 2006
  • Research & Ideas

CEO Succession: The Case at Ford

Podcast with: Joseph Bower Interviewer: James Aisner Running Time: 8 min., 23 sec. In early September, Ford Motor Company announced that Bill Ford would be replaced as CEO by Boeing's Alan Mulally, credited with the turnaround of the Commercial Airplanes division of... View Details
Keywords: by Jim Aisner; Auto; Auto
  • March 1993 (Revised December 1993)
  • Case

Johnson Controls, Automotive Systems Group: The Georgetown, Kentucky Plant

Prior to the 1980s, automakers purchased individual seat components and built the seats alongside their auto assembly lines. This case describes how Johnson Controls, Automotive Systems Group, blossomed when automakers turned to outsourcing the complete seat set. The... View Details
Keywords: Production; Auto Industry; Auto Industry; Kentucky
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Mishina, Kazuhiro. "Johnson Controls, Automotive Systems Group: The Georgetown, Kentucky Plant." Harvard Business School Case 693-086, March 1993. (Revised December 1993.)
  • March 2002 (Revised November 2003)
  • Case

Satellite Radio

By: Thomas R. Eisenmann and Alastair Brown
In early 2002, XM and Sirius were fighting for control of the emerging U.S. market for satellite radio. Each company targeted consumers in automobiles, providing 100 channels of CD-quality audio for a monthly subscription fee of $10-$13. Wall Street analysts predicted... View Details
Keywords: Growth and Development Strategy; Price; Risk and Uncertainty; Problems and Challenges; Network Effects; Partners and Partnerships; Information Technology; Business Model; Investment Return; Auto Industry; Auto Industry; United States
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Eisenmann, Thomas R., and Alastair Brown. "Satellite Radio." Harvard Business School Case 802-175, March 2002. (Revised November 2003.)
  • March 2009 (Revised November 2009)
  • Case

WL Ross and Plascar

By: C. Fritz Foley and Linnea Meyer
How can distressed investors take advantage of the procedures governing an international bankruptcy? Wilbur L. Ross, chairman and CEO of the private equity firm WL Ross & Co., LLC, has the opportunity to bid for debt and equity claims on Plascar Industria e Comercio... View Details
Keywords: Borrowing and Debt; Private Equity; Insolvency and Bankruptcy; Investment; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries
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Foley, C. Fritz, and Linnea Meyer. "WL Ross and Plascar." Harvard Business School Case 209-091, March 2009. (Revised November 2009.)
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