Publications

May 2025
Case

From oneworld to a New World? LATAM’s High-Stakes Alliance Dilemma

By: Juan Alcacer and Valentina Tarzijan

As global alliances evolve and regulatory barriers mount, LATAM Airlines must reassess the strategic logic of partnerships. In 2019, Delta Air Lines proposed a $1.9 billion investment and deeper cooperation via a Joint Business Agreement, prompting LATAM to evaluate... View Details

Keywords: Aviation; Airlines; Transportation; Latin America; North America

July 1996 (Revised January 1997)
Case

U.S. Airline Industry 1978-1988 (A) and (B) (Abridged), The

January 1986
Background Note

Note on the U.S. Airline Industry in the 1980s

By: George C. Lodge and Charles C. Heckscher

Keywords: Air Transportation Industry; United States

April 1987
Background Note

Deregulation in the Airline Industry: Implications for Industrial Governance

By: Malcolm S. Salter

November 20, 2023
Article

How Ben Minicucci Piloted Alaska Airlines Through the Pandemic

By: Ranjay Gulati

Keywords: Leadership; Health Pandemics; Crisis Management; Air Transportation Industry; Travel Industry

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July 1997 (Revised February 1998)
Case

Depreciation at Delta Air Lines and Singapore Airlines (B)

By: William J. Bruns Jr. and Jeremy Cott

Supplements the (A) case. View Details

Keywords: Air Transportation Industry

April 27, 2017
Article

How Healthcare Can Avoid a United Airlines Fiasco

By: Leonard A. Schlesinger

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January 2003
Teaching Note

Southwest Airlines 2002: An Industry Under Siege (TN)

By: James L. Heskett

Teaching Note for (9-803-133). View Details

Keywords: Air Transportation Industry

July 1999 (Revised October 1999)
Case

Northwest Airlines and the Detroit Snowstorm (B): Northwest's Response

Supplements the (A) case. View Details

2005
Article

Airline Security, the Failure of 9/11, and Predictable Surprises

By: M. Bazerman and M. Watkins

Keywords: National Security; Failure

January 2016 (Revised March 2016)
Case

HNA Group: Global Excellence with Chinese Characteristics

By: William C. Kirby, F. Warren McFarlan and Joycelyn W. Eby

By 2015, the HNA Group had grown from its roots as Hainan Airlines, a small airline founded in 1993 into a global conglomerate that ranked #464 in the Global 500. Much of this success it had achieved by cross-industry expansion within China, but since 2008, it had... View Details

Keywords: China; Aviation And Aerospace; Airline Industry; Airlines; Globalization; Corporate Culture; Cross-Cultural and Cross-Border Issues; Global Strategy; Globalized Markets and Industries; Growth and Development; Air Transportation; Air Transportation Industry; China

April 2007
Supplement

Lobbying for Love? Southwest Airlines and the Wright Amendments (CW)

By: Felix Oberholzer-Gee

Keywords: Air Transportation; Law; Air Transportation Industry

February 2021 (Revised February 2024)
Teaching Note

Accounting for Leases at American Airlines (A) and (B)

By: Jonas Heese and Gerardo Pérez Cavazos

January 2007 (Revised August 2007)
Case

Lobbying for Love? Southwest Airlines and the Wright Amendment

By: Felix Oberholzer-Gee, Dennis A. Yao, Libby Cantrill and Patricia Wu

The fall of 2004 brought exciting news to Love Field, the Texas headquarters of Southwest Airlines. Delta Airlines, one of Southwest's main competitors, had announced that it would dramatically decrease service from the nearby Dallas/Fort Worth International (DFW)... View Details

Keywords: Governing Rules, Regulations, and Reforms; Government Legislation; Business and Government Relations; Opportunities; Competitive Advantage; Air Transportation Industry; Texas