Publications
Publications
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- All HBS Web
(365)
- Faculty Publications (137)
- November 1991 (Revised October 1993)
- Supplement
British Airways: ""Go for It, America!"" Promotion (B)
Provides details on the results of the campaign for British Airways (BA) in terms of expenditure by BA, press coverage, effect on bookings, and effect on overall market share. View Details
- October 1991 (Revised May 1992)
- Case
Aerospace Technology Manufacturing, Inc.: Industry, Company, and I/S Transitions
By: F. Warren McFarlan and C. J. Meadows
- May – June 1991
- Article
Manufacturing Costs for Advanced Composites Aerospace Parts
By: Rebecca M. Henderson, C. Shipp and T. Gutowski
- September 1990 (Revised November 1991)
- Case
National Aeronautics and Space Administration (NASA)
By: V. Kasturi Rangan and Steven Russel
- April 1990 (Revised December 1992)
- Case
Empresa Brasileira de Aeronautica S.A. (Abridged)
By: James E. Austin
- January 1990 (Revised February 1990)
- Case
MSA: The Software Company--Planning the AMAPs Product Line
By: Robert J. Dolan
MSA has commissioned a major market research study to assess demand potential for a computer software system designed for aerospace and defense contractors. Students must evaluate the results of the study (including a conjoint analysis) to assess whether MSA should... View Details
- September 1988
- Case
Honeywell, Inc.: International Organization for Commercial Avionics (B)
- July 1988 (Revised March 1990)
- Case
Grumman Corp.: Business Information System
- May 1988 (Revised November 1990)
- Case
Airbus vs. Boeing (B): The Storm Intensifies
Discusses the growing competition faced by U.S. producers of civil aircraft due to the success and expanding product line of Airbus Industries. Designed to foster discussion of international trade policy as it affects producers in the industry and to encourage firm... View Details
Keywords: Trade; Policy; Negotiation; Competition; Competitive Strategy; Aerospace Industry; United States
- May 1988 (Revised November 1990)
- Supplement
Airbus vs. Boeing (C): Steps Toward Dispute Resolution
Presents partial resolution of problem. Cites points still to be resolved in trade dispute between U.S. aircraft manufacturers and Airbus Industrie. To be used as a handout after discussion of the case. View Details
- February 1987 (Revised December 1992)
- Case
Honeywell Commercial Aviation Division (C)
By: Michael Beer
Keywords: Aerospace Industry
- February 1987 (Revised December 1992)
- Case
Honeywell Commercial Aviation Division (A)
By: Michael Beer
Keywords: Aerospace Industry
- November 1986
- Supplement
People Express - March 1984
By: D. Quinn Mills
Describes People Express business strategy and whether it was successful. Describes changing environment in the airline industry and asks students to make decisions concerning a new business strategy for People Express. Follow-up to the (A) case. View Details
- May 1986 (Revised November 1990)
- Case
Airbus vs. Boeing (A): Turbulent Skies
Presents the economic and political dimensions of competition in the commercial aircraft industry, as demonstrated by Airbus of Europe and Boeing of the United States. View Details
Keywords: Economics; Government and Politics; Competition; Aerospace Industry; Europe; United States
- December 1982 (Revised May 1983)
- Case
General Electric Aircraft Engine Business Group (B)
- November 1982
- Case
Empresa Brasileira de Aeronautica S.A. (EMBRAER)
By: James E. Austin
Keywords: Aerospace Industry