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Show Results For
- All HBS Web
(161)
- News (68)
- Research (62)
- Multimedia (18)
- Faculty Publications (28)
- 27 Sep 2021
- News
Sewn with Love
material to construction—in a YouTube video, in hopes she could rally her fashion-industry network. The video went viral with 170,000 views, from 170 countries; and just like that, medical-gown production became homegrown. As the video... View Details
- 06 Dec 2021
- News
Action Plan: Whole Sale
online platforms such as YouTube or, more recently, TikTok, to discover new products, but digital sales in the category were not on par with other consumer goods. The explanation: “Beauty is a fun purchase for consumers,” observes... View Details
- 01 Dec 2013
- News
14 for '14
consumer data, expect social platforms to grab media dollars from TV budgets and to drive e-commerce sales. Facebook continues to grow but look for Google to get more aggressive by leveraging YouTube and Google+." —Walter Delph (MBA... View Details
- 25 Jun 2014
- News
Giving millions of students a new path to learning
them on YouTube?’ And I said, ‘No, YouTube is for cats playing piano. It is not for serious mathematics.’ Slowly the traffic picked up and you fast forward to 2008, 2009 and several tens of thousands of people were using the site every... View Details
- Web
Marketing AI Guidelines | About
of audio and video for video production YouTube video descriptions (for SEO optimization) Drafts of articles (before further human refinement) Social media copy Modifying or enlarging the backgrounds of photographs (while preserving the... View Details
- Web
Multimedia Development | Information Technology
today’s standards but ground-breaking for its time—10 years before YouTube would make streaming video ubiquitous. Featured Case of the Month The Reinvention of Kodak The Kodak multimedia case highlights the company's reinvention efforts... View Details
- 01 Jun 2008
- News
Understanding the Digital Frontier
LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by bloggers, online consumer ratings,... View Details
- 20 Aug 2015
- Blog Post
AVICII: REFLECTIONS ON MANAGING THE BRAND OF A GLOBAL SUPERSTAR
platforms like Soundcloud and YouTube looking for undiscovered talent that our company might be interested in working with. I also enjoyed working the promotion cycle that goes on behind the scenes when releasing music. How do we expose... View Details
Keywords: Entertainment / Media / Sports
- 01 Mar 2016
- News
Case Study: Paper Chase
have to offer your entire line through each channel, just match each card with each channel. The most responsive channels could be your focus. Videos on their channel sites and on YouTube could be a nice way to jump-start visibility,... View Details
- 20 May 2019
- Blog Post
Makeup: How Kenya Hunt Transformed Her Career Through Cosmetics
distinctive makeup kit, and created a YouTube channel dedicated to application techniques. “I considered it something I just like to do, not a job,” says Kenya. Years earlier, in a middle school dance class, she had discovered the power... View Details
Keywords: Consumer Products / Retail
- 22 Feb 2022
- News
Turning Point: Ready or Not
hearing that smile in her voice whenever we spoke on the phone. In a materialistic world, that smile represents an immense love that requires nothing in return. The smile that just says I am always happy for you. And, now, as I watch my daughter babble on about View Details
- 17 Apr 2014
- News
York Street Partners, Busbud Take Top Honors in Alumni New Venture Competition
regional competition entered the finals, which took place in early April through online crowd voting as well as judging by a panel of business experts. "Pitch videos" and profiles of each team were posted on YouTube to the competition... View Details
- 05 May 2022
- News
Lesson Plans
accidental, as Khan relates in his TED Talk from 2011. TED Talk: I was an analyst at a hedge fund and I was in Boston and I was tutoring my cousins in New Orleans remotely. And I started putting the first YouTube videos up, really just as... View Details
- Fast Answer
News sources- India
Where can I can find business news specific to India? Daily News Sources:
Bloomberg TV India This YouTube channel features... View Details
- 16 Aug 2006
- Research & Ideas
Is MySpace.com Your Space?
and young adulthood. It is likely that there will always be an age demographic skew to these products. But a new generation is growing up in the glare of Friendster and MySpace and YouTube and LinkedIn, and I for one don't have a clue... View Details
- 01 Mar 2017
- News
Swimming with the Stream
some point.” Release day Old Model: Use videos to build buzz New model: Use videos to make sales When she was working as a digital analyst at Interscope Records before HBS, Gandhi identified a common pattern: Labels would first release a music video to View Details
Keywords: Dan Morrell
- 21 Aug 2012
- Research & Ideas
How to Sink a Startup
Tim Westergren of Pandora and Evan Williams of Twitter. YouTube cofounder and former CEO Chad Hurley has called the book "an invaluable alternative to real-world trial and error." A past recipient of the HBS student-voted award for... View Details
Keywords: by Garry Emmons
- 01 Dec 2016
- News
Carving a Niche
Above: Faction athlete Candide Thovex racks up millions of YouTube views while inspiring others to face their fears and try new things. (photo by Christoffer Sjöström) Faction athletes test gear in extreme locations for day-to-day use.... View Details
Keywords: Julia Hanna
- Web
Social Media - Alumni
across the world of business, sharing lessons learned and their own life experiences. Subscribe on Apple Podcasts , Spotify , Amazon Music WhatsApp Alumni around the world are increasingly connecting via WhatsApp. In addition to a main group for HBS Alumni, there are... View Details
- 01 Jun 2012
- News
Pitfalls, Trade-Offs, Dreaming Big
entrepreneurs such as Tim Westergren of Pandora and Evan Williams of Twitter. YouTube cofounder and former CEO Chad Hurley has called the book “an invaluable alternative to real-world trial and error.” A past recipient of the HBS... View Details