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      • Faculty Publications  (131)

      World ModelsRemove World Models →

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      • December 2011
      • Article

      EXEMPLARY CONTRIBUTION: Transforming Mental Models on Emerging Markets

      By: Charles Dhanaraj and Tarun Khanna
      Economic growth in the Western world increasingly depends on meaningful engagement with emerging markets such as Brazil, China, India, South Africa, and Turkey. Business schools are responding with increased attention to these markets in their research and curricula.... View Details
      Keywords: Emerging Markets; Business Model; Economic Growth; Developing Countries and Economies; Research; Business Education; Learning; Financial Institutions; Framework; Transformation; Perspective; India; China; Brazil; South Africa; Turkey
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      Dhanaraj, Charles, and Tarun Khanna. "EXEMPLARY CONTRIBUTION: Transforming Mental Models on Emerging Markets." Academy of Management Learning & Education 10, no. 4 (December 2011).
      • August 2011
      • Supplement

      Better World Books Video

      By: Michael I. Norton, Fiona Wilson, Jill Avery and Thomas Steenburgh
      This video contains an interview with David Murphy, CEO of Better World Books. Topics discussed include: the opportunities and constraints offered by having a social mission, an update on the company, and the future of Better World Books. View Details
      Keywords: Growth and Development; Management Teams; Business Model; Social Enterprise; Publishing Industry
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      Norton, Michael I., Fiona Wilson, Jill Avery, and Thomas Steenburgh. "Better World Books Video." Harvard Business School Video Supplement 512-701, August 2011.
      • June 2011 (Revised August 2012)
      • Case

      Coca-Cola in 2011: In Search of a New Model

      By: David B. Yoffie and Renee Kim
      Muhtar Kent, CEO of the Coca-Cola Company, faced a critical decision in 2011 after closing a $12 billion deal to buy its troubled North America bottling operations from its biggest bottler, Coca-Cola Enterprises. The decision was prompted by several changes in the U.S.... View Details
      Keywords: Beverage Industry; Strategic Positioning; Mergers And Acquisitions; Competition; Business Model; Vertical Integration; Competitive Strategy; Corporate Strategy; Franchise Ownership; Investment; Food and Beverage Industry; United States
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      Yoffie, David B., and Renee Kim. "Coca-Cola in 2011: In Search of a New Model." Harvard Business School Case 711-504, June 2011. (Revised August 2012.)
      • February 2011 (Revised May 2011)
      • Case

      Utilis: Designing, Producing, and Selling Rapid Deployment Shelters for a Troubled World

      By: Herman B. Leonard, Daniela Beyersdorfer and Simon Harrow
      How can a company that supplies disaster response and humanitarian agencies best handle the intrinsically unpredictable and highly volatile demand for its products? Utilis is a French supplier of rapid-deploy high-end tent solutions for civilian and military uses (such... View Details
      Keywords: Business Model; Growth and Development Strategy; Demand and Consumers; Strategic Planning; Natural Disasters; Competitive Strategy; Consumer Products Industry; Industrial Products Industry; France
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      Leonard, Herman B., Daniela Beyersdorfer, and Simon Harrow. "Utilis: Designing, Producing, and Selling Rapid Deployment Shelters for a Troubled World." Harvard Business School Case 311-096, February 2011. (Revised May 2011.)
      • January 2011 (Revised April 2011)
      • Case

      TripAdvisor

      By: Sunil Gupta and Kerry Herman
      By 2010, TripAdvisor was the largest travel site in the world operating in 24 countries and 16 languages, with listings for 455,000 hotels, 92,000 attractions and 564,000 restaurants in over 71,000 destinations worldwide. It had over 40 million reviews from 35 million... View Details
      Keywords: Business Model; Knowledge Use and Leverage; Growth and Development Strategy; Social and Collaborative Networks; Internet; Service Industry; Travel Industry
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      Gupta, Sunil, and Kerry Herman. "TripAdvisor." Harvard Business School Case 511-004, January 2011. (Revised April 2011.)
      • 2011
      • Teaching Note

      Beyondsoft Co., Ltd. (A) (TN)

      By: F. Warren McFarlan, Donghong Li and Hong Zhang
      In the past two decades, along with China's rapidly growing economy and its integration into the world economic system, the Chinese software outsourcing industry has also risen from zero to being fairly significant in the world IT market. It is currently growing much... View Details
      Keywords: Business Models; Competition; Competitive Strategy; Computer Software; Emerging Markets; Outsourcing; Strategy; China; Applications and Software; China
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      McFarlan, F. Warren, Donghong Li, and Hong Zhang. "Beyondsoft Co., Ltd. (A) (TN)." Tsinghua University Teaching Note, 2011.
      • November 2010
      • Supplement

      LAN Airlines in 2008: Connecting the World to Latin America (B)

      By: Ramon Casadesus-Masanell and Jorge Tarzijan
      Provides updated facts on Lan Airlines as of 2010. It is meant to be used as a supplement to "Lan Airlines in 2008: Connecting the World to Latin America" (Harvard Business School Case 709-410). View Details
      Keywords: Business Model; Competitive Advantage; Air Transportation Industry; Latin America
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      Casadesus-Masanell, Ramon, and Jorge Tarzijan. "LAN Airlines in 2008: Connecting the World to Latin America (B)." Harvard Business School Supplement 711-461, November 2010.
      • September 2010 (Revised April 2012)
      • Case

      Better World Books

      By: Michael I. Norton, Fiona Wilson, Jill Avery and Thomas J. Steenburgh
      Better World Books, a young start-up, provides a socially conscious alternative to Amazon, collecting and selling used books to keep them out of the waste stream, while donating a portion of their profits to support global literacy efforts. The case presents an... View Details
      Keywords: Business Model; For-Profit Firms; Marketing Strategy; Social Marketing; Corporate Social Responsibility and Impact; Public Opinion; Social Issues; Online Technology; Retail Industry
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      Norton, Michael I., Fiona Wilson, Jill Avery, and Thomas J. Steenburgh. "Better World Books." Harvard Business School Case 511-057, September 2010. (Revised April 2012.)
      • April 2010
      • Article

      Complex Business Models: Managing Strategic Paradoxes Simultaneously

      By: Wendy K. Smith, Andrew Binns and Michael Tushman
      As our world becomes more global, fast paced and hypercompetitive, competitive advantage may increasingly depend on success in managing paradoxical strategies - strategies associated with contradictory, yet integrated tensions. We identify several types of complex... View Details
      Keywords: Business Model; Management; Strategy
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      Smith, Wendy K., Andrew Binns, and Michael Tushman. "Complex Business Models: Managing Strategic Paradoxes Simultaneously." Special Issue on Business Models. Long Range Planning 43, no. 2 (April 2010): 448–461.
      • 2010
      • Working Paper

      The Architecture of Complex Systems: Do Core-periphery Structures Dominate?

      By: Alan MacCormack, Carliss Y. Baldwin and John Rusnak

      Any complex technological system can be decomposed into a number of subsystems and associated components, some of which are core to system function while others are only peripheral. The dynamics of how such "core-periphery" structures evolve and become embedded in a... View Details

      Keywords: Innovation and Management; Product Design; Practice; Core Relationships; Software; Information Technology Industry
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      MacCormack, Alan, Carliss Y. Baldwin, and John Rusnak. "The Architecture of Complex Systems: Do Core-periphery Structures Dominate?" Harvard Business School Working Paper, No. 10-059, January 2010.
      • January 2009
      • Teaching Note

      Bunge: Food, Fuel, and World Markets (TN)

      By: Tarun Khanna, Santiago Mingo and Jonathan West
      Teaching Note for [708443]. View Details
      Keywords: Agribusiness; Sales; Integration; Globalized Markets and Industries; Developing Countries and Economies; Competition; Business Model; Trade; Performance Efficiency; Agriculture and Agribusiness Industry; New York (state, US); Brazil; India; China
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      Khanna, Tarun, Santiago Mingo, and Jonathan West. "Bunge: Food, Fuel, and World Markets (TN)." Harvard Business School Teaching Note 709-460, January 2009.
      • 2008
      • Book

      On Competition

      By: M. E. Porter
      Competition is one of society's most powerful forces for making things better in many fields of human endeavor. The study of competition and the creation of value, in their full richness, have preoccupied me for several decades. Competition is pervasive, whether it... View Details
      Keywords: Leadership; Practice; Competitive Strategy; Theory; Value Creation
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      Porter, M. E. On Competition. Updated and Expanded Ed. Boston: Harvard Business School Publishing, 2008.
      • August 2008 (Revised August 2009)
      • Case

      Lan Airlines in 2008: Connecting the World to Latin America

      By: Ramon Casadesus-Masanell, Jorge Tarzijan and Mitchel Jordan
      Lan Airlines operates three distinct models: low-cost for domestic short-haul flights, full-service for international routes; and an international cargo business, the latter of which makes up 33% of Lan's overall revenues (markedly different from many U.S. legacy... View Details
      Keywords: Business Model; Growth and Development Strategy; Competitive Advantage; Air Transportation Industry; Latin America
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      Casadesus-Masanell, Ramon, Jorge Tarzijan, and Mitchel Jordan. "Lan Airlines in 2008: Connecting the World to Latin America." Harvard Business School Case 709-410, August 2008. (Revised August 2009.)
      • February 2008 (Revised August 2008)
      • Case

      Quanta Computer and the One Laptop Per Child Initiative

      By: Willy Shih, Chintay Shih and Jyun-Chen Wang
      When Quanta Computer, Inc., the world's largest manufacturer of laptop computers, first joined the One Laptop Per Child (OLPC) initiative, it faced a challenge trying to balance the cost objectives of a laptop computer targeted at children of the developing world with... View Details
      Keywords: For-Profit Firms; Disruptive Innovation; Demand and Consumers; Supply Chain; Partners and Partnerships; Nonprofit Organizations; Hardware
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      Shih, Willy, Chintay Shih, and Jyun-Chen Wang. "Quanta Computer and the One Laptop Per Child Initiative." Harvard Business School Case 608-102, February 2008. (Revised August 2008.)
      • January 2008
      • Class Lecture

      Billions of Entrepreneurs: The Yin and Yang of China and India (FSS)

      By: Tarun Khanna
      Two emerging nations, China and India, are on the move to wards economic development. They are entering the world economy on their own terms. China's model has received greater attention. India's is a diametrically different model-yin to China's yang-with different... View Details
      Keywords: Development Economics; Entrepreneurship; Growth and Development Strategy; Emerging Markets; Business and Government Relations; China; India
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      Khanna, Tarun. "Billions of Entrepreneurs: The Yin and Yang of China and India (FSS)." Harvard Business School Class Lecture 708-812, January 2008.
      • September 2007 (Revised November 2007)
      • Case

      Bunge: Food, Fuel, and World Markets

      By: Tarun Khanna, Santiago Mingo and Jonathan West
      In 2007, Bunge, an agribusiness company, had over $26 billion in worldwide sales and was considered, along with Cargill and Archer Daniels Midland (ADM), one of three very integrated worldwide agribusiness companies. Headquartered in White Plains, NY, the company has... View Details
      Keywords: Globalized Firms and Management; Operations; Organizational Design; Situation or Environment; Strategy; Agriculture and Agribusiness Industry; White Plains; Brazil
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      Khanna, Tarun, Santiago Mingo, and Jonathan West. "Bunge: Food, Fuel, and World Markets." Harvard Business School Case 708-443, September 2007. (Revised November 2007.)
      • July 2007 (Revised November 2009)
      • Case

      Greenpeace

      By: Ramon Casadesus-Masanell and Jordan Mitchell
      Nearly all environmental organizations have a similar aim: to stop the degradation of the natural environment. However, the strategies which environmental organizations choose to employ are sometimes starkly different. Compares the models of two dissimilar... View Details
      Keywords: Business Model; Business and Community Relations; Business and Government Relations; Environmental Sustainability; Non-Governmental Organizations; Business Strategy
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      Casadesus-Masanell, Ramon, and Jordan Mitchell. "Greenpeace." Harvard Business School Case 708-418, July 2007. (Revised November 2009.)
      • July 2007 (Revised November 2009)
      • Case

      World Wildlife Fund for Nature (WWF)

      By: Ramon Casadesus-Masanell and Jordan Mitchell
      Nearly all environmental organizations have a similar aim: to stop the degradation of the natural environment. However, the strategies which environmental organizations choose to employ are sometimes starkly different. Compares the models of two dissimilar... View Details
      Keywords: Business Model; Business and Community Relations; Business and Government Relations; Environmental Sustainability; Non-Governmental Organizations; Business Strategy
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      Casadesus-Masanell, Ramon, and Jordan Mitchell. "World Wildlife Fund for Nature (WWF)." Harvard Business School Case 708-417, July 2007. (Revised November 2009.)
      • June 2005 (Revised July 2006)
      • Background Note

      Note on the Convergence Between Genomics & Information Technology

      By: David B. Yoffie, Dharmesh M Mehta and Rachel Sha
      Focuses on the convergence between the genomics and semiconductor industries, in particular organ printing, DNA computing, biomolecular sensory networks, and DNA microarrays. Explains what this newly converged world looks like based on current research and findings in... View Details
      Keywords: Genetics; Information Technology; Business Model; Disruptive Innovation; Biotechnology Industry; Information Technology Industry; Semiconductor Industry; Medical Devices and Supplies Industry
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      Yoffie, David B., Dharmesh M Mehta, and Rachel Sha. "Note on the Convergence Between Genomics & Information Technology." Harvard Business School Background Note 705-500, June 2005. (Revised July 2006.)
      • December 2002 (Revised May 2003)
      • Case

      Fonterra: Taking on the Dairy World

      By: Ray A. Goldberg and Jose M. M. Porraz
      Fonterra was a cooperatively owned dairy company--New Zealand's largest company and the world's largest exporter of dairy products. To maintain its leadership, Fonterra had to respond to increased competition, new consumer tastes, consolidation of its customers, and... View Details
      Keywords: Cooperative Ownership; Animal-Based Agribusiness; Trade; Global Strategy; Food; Business Model; Developing Countries and Economies; Competitive Strategy; Demand and Consumers; Agriculture and Agribusiness Industry; Food and Beverage Industry; New Zealand
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      Goldberg, Ray A., and Jose M. M. Porraz. "Fonterra: Taking on the Dairy World." Harvard Business School Case 903-413, December 2002. (Revised May 2003.)
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