Publications

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December 2018
Case

Kodak: The Rebirth of an Iconic Brand

By: Anat Keinan, Giana M. Eckhart and Michael B. Beverland

Following its re-emergence from bankruptcy protection in 2014, the marketing team at Kodak has been charged with tripling brand value with consumers, with little marketing budget. The case focuses on the strategies used by senior Kodak marketers Steven Overman and Dany... View Details

Keywords: Branding; Brand ＆ Product Management; Brand Heritage; Cultural Branding; Brands and Branding; Marketing Strategy; Demographics

Educators

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September 2018
Article

Aggregation of Consumer Ratings: An Application to Yelp.com

By: Weijia Dai, Ginger Jin, Jungmin Lee and Michael Luca

Because consumer reviews leverage the wisdom of the crowd, the way in which they are aggregated is a central decision faced by platforms. We explore this "rating aggregation problem" and offer a structural approach to solving it, allowing for (1) reviewers to vary in... View Details

Keywords: User Generated Content; Crowdsourcing; Yelp; Social and Collaborative Networks; Information; Internet and the Web; Learning; Mathematical Methods; E-commerce

24 May 2018
News

Harvard Business School’s MBA Class of 2018 Celebrates Class Day

May 2018
Article

Incentives for Prosocial Behavior: The Role of Reputations

By: Christine L. Exley

Do monetary incentives encourage volunteering? Or, do they introduce concerns about appearing greedy and crowd out the motivation to volunteer? Since the importance of such image concerns is normally unobserved, the answer is theoretically unclear, and corresponding... View Details

Keywords: Incentives; Image Motivation; Volunteer; Prosocial Behavior; Altruism; Gender; Reputations; Motivation and Incentives; Behavior; Perception; Reputation

Article

The Multidimensional Effects of a Small Gift:: Evidence from a Natural Field Experiment

By: Ellen Garbarino, Robert Slonim and Carmen Wang

Using a large natural field experiment, we demonstrate that a small unconditional gift (pen) more than doubled both small (survey) and large (blood donation) responses. We find no evidence that the opportunity for a small response crowded out the larger response;... View Details

Keywords: Reciprocity; Gift Exchange; Blood Donation; Charitable Behavior; Field Experiment; Behavior; Philanthropy and Charitable Giving

2014
Book

Great Power, Peace, and American Primacy: The Origins of a New International Order

By: Josh Baron

This book explains the period of great power peace in the last fifty years and outlines the path to perpetuating it. Drawing on the Realist tradition and challenging conventional wisdom about the causes of American primacy, Baron explores contributions to peace made by... View Details

Keywords: Globalization; International Relations; Power and Influence; Conflict and Resolution; United States

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Article

Informal Family Insurance and the Design of the Welfare State

By: Rafael Di Tella and Robert MacCulloch

We study unemployment benefit provision when the family also provides social insurance. In the benchmark case, more generous State transfers crowd out family risk-sharing one-for-one. An extension gives the State an advantage in enforcing transfers through taxes... View Details

Keywords: Insurance; Design; Welfare

12 Sep 2007
Working Paper Summaries

The Ethnic Composition of U.S. Inventors

Keywords: by William R. Kerr

2018
Working Paper

Algorithm Appreciation: People Prefer Algorithmic to Human Judgment

By: Jennifer M. Logg, Julia A. Minson and Don A. Moore

Even though computational algorithms often outperform human judgment, received wisdom suggests that people may be skeptical of relying on them (Dawes, 1979). Counter to this notion, results from six experiments show that lay people adhere more to advice when they think... View Details

Keywords: Algorithms; Accuracy; Advice Taking; Forecasting; Theory Of Machine; Mathematical Methods; Decision Making; Forecasting and Prediction; Trust

SSRN

09 May 2013
Working Paper Summaries

Clusters of Entrepreneurship and Innovation

Keywords: by Aaron Chatterji, Edward Glaeser & William Kerr

13 Jul 2017
News

The world of finance has a dark side, but that’s only half the story

10 Jun 2014
First Look

First Look: June 10

between keeping one's distance and staying involved. Download working paper: https://www.hbs.edu/faculty/Pages/download.aspx?name=14-114.pdf Wisdom or Madness? Comparing Crowds with Expert Evaluation in... View Details

Keywords: Sean Silverthorne

04 Dec 2007
Working Paper Summaries

Dynamics of Platform Competition: Exploring the Role of Installed Base, Platform Quality and Consumer Expectations

Keywords: by Feng Zhu & Marco Iansiti; Entertainment & Recreation

Creative Construction: The DNA of Sustained Innovation

Every company wants to grow, and the most proven way is through innovation. The conventional wisdom is that only disruptive, nimble startups can innovate; once a business gets bigger and more complex corporate arteriosclerosis sets in. Gary Pisano's remarkable research... View Details

Article

Learning by Thinking: The Role of Reflection in Individual Learning

By: Giada Di Stefano, Francesca Gino, Gary P. Pisano and Bradley R. Staats

It is common wisdom that practice makes perfect. And, in fact, we find evidence that when given a choice between practicing a task and reflecting on their previously accumulated practice, most people opt for the former. We argue in this paper that this preference is... View Details

Keywords: Learning; Cognition and Thinking; Practice; Experience and Expertise