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  • January 2004 (Revised July 2006)
  • Case

Mondavi Winery

Examines Mondavi Winery's struggle to communicate its value proposition to the market following an apparently successful IPO. The Mondavi Winery had a strong reputation for innovation in the wine industry and had undertaken an IPO to secure the funding needed to... View Details
Keywords: Plant-Based Agribusiness; Initial Public Offering; Innovation and Management; Communication Strategy; Agriculture and Agribusiness Industry
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  • January 2009 (Revised February 2013)
  • Case

Appellation Shanxi: Grace Vineyard

By: William C. Kirby, Michael Shih-ta Chen and Keith Chi-ho Wong
Grace Vineyard was a rare family-owned, private winery in China that was set on establishing itself as a world-renowned, quality vintner. Judy Leissner, the second-generation company leader, was at a crossroads in how she wanted to grow the business that her father... View Details
Keywords: Family Business; Growth and Development Strategy; Family Ownership; State Ownership; Expansion; Food and Beverage Industry; China
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  • Research Summary

Overview

The research activity of Stefano Denicolai regards the management of innovation and technology. His recent works investigate if and how the investment in intangible assets (IA) - especially knowledge assets, such as patents or copyright - impacts on the firm... View Details
  • May 2024
  • Case

Pernod Ricard: Uncorking Digital Transformation

By: Iavor Bojinov, Edward McFowland III, François Candelon, Nikolina Jonsson and Emer Moloney
This case study explores the opportunities and challenges of the digital transformation journey of French wine and spirits company Pernod Ricard. As part of the transformation, the company launched four key digital programs (KDPs) aimed at using data and artificial... View Details
Keywords: Business Organization; Business Divisions; Talent and Talent Management; Global Strategy; AI and Machine Learning; Analytics and Data Science; Digital Transformation; Digital Strategy; Advertising; Sales; Organizational Culture; Product Development; Decision Making; Technology Adoption; Alignment; Expansion; Food and Beverage Industry; France; Europe
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  • February 2008
  • Case

Moët Hennessy España

By: Tiziana Casciaro, Vincent Dessain and Elena Corsi
Since being appointed CEO of Moët Hennessy España (MHE), the Spanish subsidiary of the wine & spirits business of Louis Vuitton Moet Hennessy (LVMH), the world's leading luxury products group, Ramiro Otano had overseen a spectacularly successful run at the company by... View Details
Keywords: Interpersonal Communication; Growth and Development Strategy; Management Practices and Processes; Organizational Culture; Performance Effectiveness; Groups and Teams; Food and Beverage Industry; Spain
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  • January 2015 (Revised August 2016)
  • Case

Chateau Pontet-Canet

By: Daniel Malter
This case discusses the situation of Chateau Pontet-Canet in early 2000. Alfred Tesseron was the director and son of the owner of Chateau Pontet-Canet, a red wine producing estate in Pauillac (Bordeaux, France) and member of the fifth class of the ancient grand cru... View Details
Keywords: Plant-Based Agribusiness; Alignment; Strategy; Competition; Food and Beverage Industry; France
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  • March 1996 (Revised November 1997)
  • Case

Dewar's (A): Brand Repositioning in the 1990's

By: Alvin J. Silk and Lisa Klein Pearo
Dewar's, a major brand of Scotch whisky, produced by United Distillers of the U.K., and the U.S. leader in the Scotch category with a 15% market share, faced a declining market among traditional consumers of distilled spirits. Given the growing societal, legal, and... View Details
Keywords: Advertising; Customers; Brands and Branding; Marketing Strategy; Market Participation; Strategic Planning; Opportunities; Consumer Products Industry; Food and Beverage Industry; United Kingdom; United States
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  • Research Summary

STATUS

In his work on status orders, Professor Malter studies the ways in which status orders affect the returns to organizations, the incentives and opportunities in markets, social market structure, and firm decisions. Using data on a highly structured wine region of... View Details

    William C. Kirby

    William C. Kirby is T. M. Chang Professor of China Studies at Harvard University and Spangler Family Professor of Business Administration at the Harvard Business School. He is a Harvard University Distinguished Service Professor. He serves as Chairman of the Harvard... View Details

    Keywords: wine; wine
    • 05 Jul 2023
    • HBS Case

    What Kind of Leader Are You? How Three Action Orientations Can Help You Meet the Moment

    years, according to a new case by Raffaelli. Spearman and his team quickly changed the trajectory of the iconic bookstore, with new locations and exciting new concepts, such as developing a wine bar in-store. Spearman’s contextual... View Details
    Keywords: by Ben Rand
    • 05 Feb 2024
    • What Do You Think?

    How Do You Hire for Attitude?

    to what is often referred to as “fit” with the organization. There are two other indicators that I observed being put into practice last month during a case-writing trip to a well-known gourmet restaurant in California wine country. This... View Details
    Keywords: by James Heskett
    • Web

    Creating Emerging Markets

    business and social enterprise. India Kiran Mazumdar-Shaw Chairperson and Managing Director, Biocon Limited Morocco Mostafa Terrab Chairman and CEO, OCP Group Argentina Laura Catena Managing Director, Bodega Catena Zapata; Founder, Catena Institute of Wine; Owner, Luca... View Details
    • Web

    Clusters - Institute For Strategy And Competitiveness

    California Wine Cluster, and the Silicon Valley Technology Cluster. Cluster Initiatives Cluster development initiatives are an important new direction in economic policy. Building on past efforts in macroeconomic stabilization,... View Details
    • Web

    Video Clips - Creating Emerging Markets

    to their decision in the 1990s to target the French wine industry and establish Argentine wine as amongst the best in the world. Duration: 01:50 Dr. Nalli Kuppuswami Chetti Dr. Nalli Kuppuswami Chetti... View Details
    • Web

    Latin America - Global

    privately held companies. Searchers' primary goal is to find promising businesses—typically in the lower middle market—and take over its operational leadership. April 2024 Article Laura Catena Ascends to the Summit of the Burgeoning Wine... View Details

      Sophus A. Reinert

      Sophus Reinert is T.J. Dermot Dunphy Professor of Business Administration and of History in the Business, Government, and the International Economy Unit at Harvard Business School and in the History Department and Harvard University. He has won numerous awards... View Details

      Keywords: wine; wine; wine; wine; wine; wine; wine

        Benjamin C. Esty

        Benjamin Esty is the Roy and Elizabeth Simmons Professor of Business Administration at Harvard Business School. Over the years, he has taught a variety of courses ranging from advanced corporate finance and project finance to competitive strategy and leadership. He... View Details

        Keywords: wine; wine; wine; wine; wine; wine; wine
        • Web

        Sample Student Projects - Institute For Strategy And Competitiveness

        Projects by Country Argentina Argentina Soy Cluster (2016) Armenia Armenia IT Services Cluster (2006) Australia Australia Liquefied Natural Gas (LNG) Cluster (2016) South Australia Wine Cluster (2010) Australia Renewable Energy (2008)... View Details
        • 21 Jun 2018
        • Blog Post

        Living in a Dorm at HBS

        dorm to get to know one another and make it more of a community feel. The residential aspect across the entire campus is the great combination of being able to go over to a section mate’s apartment for dinner or a wine night and only have... View Details
        • 10 Jan 2024
        • Research & Ideas

        Technology and COVID Upended Tipping Norms. Will Consumers Keep Paying?

        effect studies from psychology that show that people perceive a price to be fair or unfair based on what surrounds it,” Avery says. For example, think about buying wine. If you don’t know what the cost of wine is, you will base your... View Details
        Keywords: by Anna Lamb, Harvard Gazette