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Show Results For
- All HBS Web
(910)
- People (1)
- News (235)
- Research (269)
- Events (4)
- Multimedia (21)
- Faculty Publications (113)
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- 13 Jul 2016
- HBS Case
How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers
strategy worked. With nothing to lose, property owners doubled their chances of finding a potential renter, and Airbnb had a ready supply of homes with which it could attract customers. “Poaching customers is something all competitors do in different ways,” says... View Details
- 18 Jun 2024
- Research & Ideas
Central Banks Missed Inflation Red Flags. This Pricing Model Could Help.
shock to supplier prices—caused by international crises—impacts consumers using data from PriceStats, which scrapes retailer websites in real time. The authors tracked food and beverages, one of the biggest categories in the US Consumer... View Details
- 05 Dec 2018
- Research & Ideas
Why Managers Should Reveal Their Failures
mess up and what you learned. “It’s a great opportunity to show your honesty and vulnerability,” Brooks says. The master of the public failure strategy might be Princeton University psychology professor Johannes Haushofer, who posted a “CV of failures” on his... View Details
Keywords: by Dina Gerdeman
- 13 Jan 2023
- Research & Ideas
Are Companies Actually Greener—or Are They All Talk?
Most companies now account for social good in their financial reports in some way, but with regulation scattershot and evolving, it’s complicated for investors to assess so-called ESG reports. The disclosures, known as Environmental, Social, and Governance reports,... View Details
Keywords: by Rachel Layne
- 25 Oct 2011
- First Look
First Look: October 25
PublicationsJoining a Nonprofit Board: What You Need to Know Authors:Marc J. Epstein and F. Warren McFarlan Publication:Jossey-Bass/Wiley, 2011 An abstract is unavailable at this time. Publisher's Link:... View Details
Keywords: Sean Silverthorne
- January–February 2018
- Article
Some Customers Would Rather Leave Without Saying Goodbye
By: Eva Ascarza, Oded Netzer and Bruce G.S. Hardie
We investigate the increasingly common business setting in which companies face the possibility of both observed and unobserved customer attrition (i.e., “overt” and “silent” churn) in the same pool of customers. This is the case for many online-based services where... View Details
Keywords: Churn; Retention; Attrition; Customer Base Analysis; Hidden Markov Models; Latent Variable Models; Customer Relationship Management; Consumer Behavior
Ascarza, Eva, Oded Netzer, and Bruce G.S. Hardie. "Some Customers Would Rather Leave Without Saying Goodbye." Marketing Science 37, no. 1 (January–February 2018): 54–77.
- 2017
- Working Paper
Cluster Mapping as a Tool for Development
By: Christian H.M. Ketels
This report builds on the foundational work on cluster mapping that Prof. Michael E. Porter has led at the Institute for Strategy and Competitiveness (ISC), Harvard Business School over the last two decades. He launched the U.S. Cluster Mapping Initiative in the late... View Details
Ketels, Christian H.M. "Cluster Mapping as a Tool for Development." Working Paper, June 2017.
- 03 Mar 2015
- First Look
First Look: March 3
Working Papers Competition As Strategic Interaction By: Eisenhardt, Kathleen, Rory McDonald, and Cheng Gao Abstract—Strategic interaction has been a topic of scholarly inquiry dating back to the 1960s. Drawing on several seminal examples, we explore the nature of the... View Details
Keywords: Sean Silverthorne
- July–August 2021
- Article
Surfacing the Submerged State: Operational Transparency Increases Trust in and Engagement with Government
By: Ryan W. Buell, Ethan Porter and Michael I. Norton
Problem definition: As trust in government reaches historic lows, frustration with government performance approaches record highs.
Academic/practical relevance: We propose that in co-productive settings like government services, peoples’ trust and... View Details
Keywords: Government Services; Behavioral Operations; Operational Transparency; Government Administration; Service Operations; Programs; Perception; Attitudes; Behavior; Trust
Buell, Ryan W., Ethan Porter, and Michael I. Norton. "Surfacing the Submerged State: Operational Transparency Increases Trust in and Engagement with Government." Manufacturing & Service Operations Management 23, no. 4 (July–August 2021): 781–802.
- 16 Nov 2016
- Research & Ideas
Turning One Thousand Customers into One Million
First 1,000 Customers, we explored how these two-sided platforms got their start and attracted a significant number of early adopters based on a Harvard Business School case that professor Teixeira wrote with Morgan Brown. “Airbnb maintained a culture of testing many... View Details
- 03 Oct 2023
- Research Event
Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips
affect series. And in this test, we can actually classify you through a series of of simple questions. It's in the book, but it's also on the website for the book. So you can take it really, really easily just with a few clicks. And you... View Details
Keywords: by HBS Staff
- 07 Apr 2023
- Research & Ideas
When Celebrity ‘Crypto-Influencers’ Rake in Cash, Investors Lose Big
investments, the researchers matched each crypto mention in their sample with daily price tickers from CoinGecko, a website that tracks crypto data, and then calculated returns over time periods from two to 90 days. The 35,569 tweets they... View Details
Keywords: by Kristen Senz
- 17 Feb 2020
- Sharpening Your Skills
How Entrepreneurs Can Find the Right Problem to Solve
outreach should be done on multiple platforms and carefully crafted to answer only one or two hypotheses. These hypotheses are commonly, “Is this where we can reach this audience if we want to market to them?” and “Are they interested enough to click and learn more?”... View Details
Keywords: by Julia Austin
- 03 May 2024
- Research & Ideas
How Much Does Proximity Influence Startup Innovation? 20 Meters' Worth to Be Exact
of each firm, including the actual walking distances between offices, to determine if and how much neighboring companies influenced each other’s website technologies, or “tech stack.” A company’s tech stack fundamentally shapes a... View Details
Keywords: by Ben Rand
- 16 Nov 2010
- First Look
First Look: November 16, 2010
PublicationsKeiei no Ryugi (The Management Ritual) Authors:Mitsuaki Shimaguchi and Hirotaka Takeuchi Publication:Nihon Keizai Shimbun Publishing, 2010 An abstract is unavailable at this time. Joint Evaluation as a Real World Tool for Managing Emotional Assessment of... View Details
Keywords: Sean Silverthorne
- 08 Jul 2019
- Research & Ideas
Are Paywalls Saving Newspapers?
Media outlets large and small have adopted digital paywalls to augment dramatic declines in print revenues, but given their negative effect on website traffic (and, in turn, online advertising), are paywalls an effective sales strategy? A... View Details
- 2024
- Case
EPCorp: Convincing the C-Suite
By: Jacob M. Cook
In EPCorp: Convincing the C-Suite, Shivani Bahl is attempting to sell EPCorp's CEO, Debbie Sullivan, on her ideas for not only a new website upgrade but also a more expansive vision on how data and Generative AI can be used to grow the company. Debbie is understandably... View Details
Cook, Jacob M. "EPCorp: Convincing the C-Suite." Harvard Business Publishing Case, 2024. (Quick Case.)
- 22 Nov 2016
- First Look
November 22, 2016
November 2016 Quarterly Journal of Economics Stereotypes By: Bordalo, Pedro, Katherine Baldiga Coffman, Nicola Gennaioli, and Andrei Shleifer Abstract—We present a model of stereotypes based on Kahneman and Tversky's representativeness heuristic. A decision maker... View Details
Keywords: Sean Silverthorne
- 27 Sep 2011
- First Look
First Look: September 27
Website Yelp.com and restaurant data from the Washington State Department of Revenue. Because Yelp prominently displays a restaurant's rounded average rating, I can identify the causal impact of Yelp ratings on demand with a regression... View Details
Keywords: Sean Silverthorne
- 24 Oct 2011
- Research & Ideas
The Yelp Factor: Are Consumer Reviews Good for Business?
more purchase decisions, websites must be concerned with the larger picture of all the factors that create trust between them and their users. "Reviews are one piece of the reputation puzzle, but a comprehensive reputation system... View Details