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Show Results For
- All HBS Web
(1,508)
- People (8)
- News (690)
- Research (507)
- Events (1)
- Multimedia (50)
- Faculty Publications (138)
- February 2016 (Revised August 2016)
- Case
Chilli Beans: Peace, Love, and Sunglasses
By: José B. Alvarez, Robert Mackalski and Andrew Otazo
This case illustrates how Chilli Beans became the most popular sunglasses retailer in Brazil and the issues it faced when expanding into the United States. View Details
Keywords: Sunglasses; Brazil; Sao Paulo; Chilli Beans; Watches; Fast Fashion; Supply Chain; Retail; Franchise; International Expansion; Culture; Middle Class; Fashion; Corporate Entrepreneurship; Global Strategy; Customer Focus and Relationships; Customer Value and Value Chain; Design; Economic Growth; Economic Slowdown and Stagnation; Goods and Commodities; Leadership; Marketing; Operations; Apparel and Accessories Industry; Fashion Industry; Manufacturing Industry; Brazil; China
Alvarez, José B., Robert Mackalski, and Andrew Otazo. "Chilli Beans: Peace, Love, and Sunglasses." Harvard Business School Case 516-020, February 2016. (Revised August 2016.)
- June 2004 (Revised November 2004)
- Case
Birth of the Swatch, The
By: Youngme E. Moon
In 1993, the Swatch is the best-selling watch in history. Traces the history of the watch industry up to the early 1980s, when the Swatch was introduced. Describes the various elements that made the Swatch different from any watch the industry had ever seen. Also... View Details
Keywords: History; Management; Product Positioning; Marketing Strategy; Business Startups; Brands and Branding; Manufacturing Industry
Moon, Youngme E. "Birth of the Swatch, The." Harvard Business School Case 504-096, June 2004. (Revised November 2004.)
- January 2012 (Revised August 2020)
- Case
The Swatch Group
By: Rohit Deshpandé, Karol Misztal and Daniela Beyersdorfer
In March 2011, Nicolas Hayek, the CEO of the leading Swiss watch manufacturer Swatch Group, reflected on the positioning of Omega, its revived flagship brand. Which marketing strategy would best allow it to confront its main competitor Rolex? And how would potential... View Details
Keywords: Marketing Strategy; Brands and Branding; Segmentation; Product Positioning; Manufacturing Industry; Consumer Products Industry; Apparel and Accessories Industry
Deshpandé, Rohit, Karol Misztal, and Daniela Beyersdorfer. "The Swatch Group." Harvard Business School Case 512-052, January 2012. (Revised August 2020.)
- 06 Jan 2014
- Research & Ideas
Technology Re-Emergence: Creating New Value for Old Innovations
introduced low cost production methods to manufacture highly accurate quartz watches. Swiss business historians refer to this as the "Quartz Crisis." Companies like Seiko and Casio seized the quartz market. By 1983, two-thirds of the View Details
- 10 Mar 2015
- News
A war for wrist real estate
- 07 Nov 2015
- News
007 with a smartwatch? Maybe and it might be an Omega
- 15 Jun 2015
- News
Faculty Q&A: Reemerging Technologies
- 15 Sep 2014
- News
The Apple Watch: The next big thing or living on borrowed time?
- 27 Jan 2016
- News
Kodak’s Old-School Response to Disruption
- 16 Sep 2014
- Research & Ideas
Has Apple Reinvented the Watch?
Watch out. Apple hopes to claim a new frontier on your wrist. The company announced its new Apple Watch on Tuesday, sending journalists and a bevy of other observers, online and off, into a flurry of... View Details
- Video
Building a Better Boston
- 29 Aug 2023
- Cold Call Podcast
As Social Networks Get More Competitive, Which Ones Will Survive?
- Oct 14 2014
- Short Film
The Explainer: The Balanced Scorecard
- Aug 14 2017
- Testimonial
Experience the GMP Modules
- May 05 2016
- Tout
Experience the Case Method in the Classroom
- Apr 22 2015
- Presentation
Perspective on Leadership
- Jun 24 2014
- Testimonial
AMP: Ferguson Enterprises
- October 1995
- Supplement
Orientation for Viewing the Cranfield-Kearney Performance Appraisal Interview
By: John J. Gabarro and Linda A. Hill
Presents the background information to watching the video reenactment of the Cranfield-Kearney Performance Appraisal Interview. View Details
Keywords: Interpersonal Communication; Compensation and Benefits; Performance; Motivation and Incentives
Gabarro, John J., and Linda A. Hill. "Orientation for Viewing the Cranfield-Kearney Performance Appraisal Interview." Harvard Business School Supplement 496-009, October 1995.