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Show Results For
- All HBS Web
(141)
- News (52)
- Research (85)
- Events (1)
- Multimedia (9)
- Faculty Publications (45)
- 01 Feb 2000
- News
Filling a Vacuum
drought-relief operation, among other activities. "I'm the only CEO who flew a bush plane and rode camels for work," he said. After contracting acute viral hepatitis in 1987, he returned to the United States and enrolled at HBS. There... View Details
- 01 Mar 2012
- News
Images of Occupy
viral on the Internet. According to the New York Times (November 16, 2011), Bradley wanted “to look into the protesters’ eyes, seeking the personalities behind the leaderless movement.” For Bradley, it was more like photojournalism than... View Details
- 20 May 2020
- News
Keeping Families Connected
world. “That’s something a grandparent and a child might do in person on a Saturday afternoon, but they can’t right now,” says Tuchman. The app was originally inspired by a viral photo of a soldier trying to read a story to his daughter... View Details
- 01 Feb 1998
- News
Former HBS Dean Fouraker Dies at 74
Lawrence E. Fouraker, Dean of the Harvard Business School from 1970 to 1980 and an early advocate of a global perspective in management education, died of viral pneumonia on December 20 in Brookline, Mass. He was 74. Fouraker joined the... View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
convert consumer interest to purchases it might be time to reduce the volume on talking babies and dancing monkeys and up the attention on brand. Teixeira is now talking with companies that are trying to connect television ad campaigns with online View Details
- 11 Jun 2013
- First Look
First Look: June 11
themselves (e.g., inbound marketing), (3) outsourcing content creation (e.g., via crowdsourcing), or (4) outsourcing content distribution (e.g., viral marketing). Benefits and challenges of these four approaches are discussed and their... View Details
Keywords: Carmen Nobel
- 01 Jun 2000
- News
Going Public: Scott C. Bolick
twice the 67 days usually needed to complete the arduous battery of simulated combat missions. The ordeal left Bolick 36 pounds lighter than when he started and further weakened by viral infections that required two overnight... View Details
Keywords: Nancy O. Perry
- 10 Jul 2017
- Op-Ed
Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos
disallow photography or recordings. The strategy has superficial appeal: It protects employees and other customers who often don’t want to be captured for posterity. And if such a policy even slightly reduces the likelihood of a disastrous View Details
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
many Facebook friends as possible. "Coke was proud to say it had more followers than any other brand," Deighton says. "But that lost favor." Next, online marketers deemphasized treating social media as a broadcast medium and instead focused on generation of View Details
- 19 Nov 2019
- Op-Ed
Gender Bias Complaints against Apple Card Signal a Dark Side to Fintech
Hansson tweeted that after both he and his wife Jamie applied for the Apple Card with much of the same or shared financial information, he was astonished to receive a credit limit 20 times higher, despite his wife’s higher credit score. Cue the View Details
- 20 Aug 2014
- News
With No Time to Lose
recent viral #icebucketchallenge campaign. But in this case, everyone who did the challenge also made a donation. “I can easily count more than 20 HBS people who have been actively building and serving on various roles as volunteers,”... View Details
Keywords: Margie Kelley
- 05 Mar 2019
- Blog Post
"It is Possible to Walk Away from Situations that Make You Unhappy": Cauvery Patel, MBA 2016
appeared on AngelList: Dropps, the direct-to-consumer laundry detergent company made famous by the viral video of its founder, Jonathan Propper, addressing his audience (while being undressed himself) from the comfort of his bathtub.... View Details
- 13 Mar 2019
- News
The First Five Years: Sierra Smith and Taylor Wiegele (both MBA 2017)
it was an incredible example of the power of marketing, regardless of whether you have a better product.” Wiegele: “Since I design our ads and run our marketing, I’m always thinking about the ‘Dumb Ways to Die’ case and the Science of View Details
- 21 Dec 2015
- Op-Ed
Without Immigrants, We Wouldn't Have Google
hundreds of millions of dollars. It also helped create viral marketing, which lets users help suppliers sell the product. Potential for commercial success once again triumphed over social station. Openness to outsiders also benefits major... View Details
- 03 Jun 2020
- Research & Ideas
Who Guarantees Your Workplace Is Safe for Return?
50-60 percent recommended to minimize viral transmission. Sensors: Air quality and other measurable conditions. While it’s not currently possible to test directly for coronaviruses in the air, other measures like particulate counts,... View Details
- 02 May 2017
- First Look
First Look at New Research: May 2, 2017
showing a passenger being dragged from a plane. Of all the U.S. air carriers, United should have known the power of social media and public outrage. It had learned years earlier in a prominent case about how fast viral content spreads and... View Details
Keywords: Carmen Nobel
- 28 Aug 2012
- First Look
First Look: August 28
after Transatlantic's failed effort at a merger of equals, and as several other unsuccessful bids for the company, one that was hostile. Purchase this case:http://hbr.org/search/313017-PDF-ENG Mekanism: Engineering Viral Marketing Thales... View Details
Keywords: Sean Silverthorne
- 14 Sep 2017
- Op-Ed
Op-Ed: Google Engineer Deserved to be Fired by the CEO
Google CEO Sundar Pichai. Credit: Steven Zimmerman/Wikipedia Commons Google software engineer James Damore’s ten-page manifesto excoriating his employer for its diversity initiatives incited a major controversy in August about affirmative action and free speech.... View Details
Keywords: by Bill George
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
well-publicized general sales events: viral excitement on Twitter and the blogosphere draws more customers in, and full baskets of multiple goods (as opposed to “spearfishing” one item) are more cost-efficient to fulfill. Retailers that... View Details
- 20 Jul 2020
- News
Responding to Racism Amid a Pandemic; LGBT Alumni Take Pride Celebration Online
viral spread. “She also talked about the protests and policing,” says Adams. “She said when she had worked on the city’s board of supervisors prior to becoming mayor, they eliminated the chokehold. She said it was not easy, but a start.... View Details
Keywords: Margie Kelley