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Show Results For
- All HBS Web
(141)
- News (52)
- Research (85)
- Events (1)
- Multimedia (9)
- Faculty Publications (45)
- 01 Jun 2000
- News
Going Public: Scott C. Bolick
twice the 67 days usually needed to complete the arduous battery of simulated combat missions. The ordeal left Bolick 36 pounds lighter than when he started and further weakened by viral infections that required two overnight... View Details
Keywords: Nancy O. Perry
- Web
Timothy C. Draper | Baker Library | Bloomberg Center | Harvard Business School
network of semi-independent venture capital firms in the United States, Europe, Asia, and Latin America. The firm has funded notable technology companies including Baidu, Hotmail, and Skype. Tim’s original suggestion to use “viral marketing” in web-based email to View Details
- 10 Jul 2017
- Op-Ed
Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos
disallow photography or recordings. The strategy has superficial appeal: It protects employees and other customers who often don’t want to be captured for posterity. And if such a policy even slightly reduces the likelihood of a disastrous View Details
- 27 Sep 2021
- News
Sewn with Love
material to construction—in a YouTube video, in hopes she could rally her fashion-industry network. The video went viral with 170,000 views, from 170 countries; and just like that, medical-gown production became homegrown. As the video... View Details
- 01 Jun 2008
- News
Understanding the Digital Frontier
Web 2.0 opportunities for your firm are endless. Managers can engage with customers via blogs (caution: they take much more time than you think). Victoria’s Secret and thousands of other firms have highly successful exposure on Facebook and MySpace. You can also create... View Details
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
many Facebook friends as possible. "Coke was proud to say it had more followers than any other brand," Deighton says. "But that lost favor." Next, online marketers deemphasized treating social media as a broadcast medium and instead focused on generation of View Details
- 19 Nov 2019
- Op-Ed
Gender Bias Complaints against Apple Card Signal a Dark Side to Fintech
Hansson tweeted that after both he and his wife Jamie applied for the Apple Card with much of the same or shared financial information, he was astonished to receive a credit limit 20 times higher, despite his wife’s higher credit score. Cue the View Details
- 20 May 2020
- News
Keeping Families Connected
world. “That’s something a grandparent and a child might do in person on a Saturday afternoon, but they can’t right now,” says Tuchman. The app was originally inspired by a viral photo of a soldier trying to read a story to his daughter... View Details
- 05 Mar 2019
- Blog Post
"It is Possible to Walk Away from Situations that Make You Unhappy": Cauvery Patel, MBA 2016
appeared on AngelList: Dropps, the direct-to-consumer laundry detergent company made famous by the viral video of its founder, Jonathan Propper, addressing his audience (while being undressed himself) from the comfort of his bathtub.... View Details
- 01 Feb 1998
- News
Former HBS Dean Fouraker Dies at 74
Lawrence E. Fouraker, Dean of the Harvard Business School from 1970 to 1980 and an early advocate of a global perspective in management education, died of viral pneumonia on December 20 in Brookline, Mass. He was 74. Fouraker joined the... View Details
- 21 Dec 2015
- Op-Ed
Without Immigrants, We Wouldn't Have Google
hundreds of millions of dollars. It also helped create viral marketing, which lets users help suppliers sell the product. Potential for commercial success once again triumphed over social station. Openness to outsiders also benefits major... View Details
- 02 May 2017
- First Look
First Look at New Research: May 2, 2017
showing a passenger being dragged from a plane. Of all the U.S. air carriers, United should have known the power of social media and public outrage. It had learned years earlier in a prominent case about how fast viral content spreads and... View Details
Keywords: Carmen Nobel
- 28 Aug 2012
- First Look
First Look: August 28
after Transatlantic's failed effort at a merger of equals, and as several other unsuccessful bids for the company, one that was hostile. Purchase this case:http://hbr.org/search/313017-PDF-ENG Mekanism: Engineering Viral Marketing Thales... View Details
Keywords: Sean Silverthorne
- 14 Sep 2017
- Op-Ed
Op-Ed: Google Engineer Deserved to be Fired by the CEO
Google CEO Sundar Pichai. Credit: Steven Zimmerman/Wikipedia Commons Google software engineer James Damore’s ten-page manifesto excoriating his employer for its diversity initiatives incited a major controversy in August about affirmative action and free speech.... View Details
Keywords: by Bill George
- 03 Jun 2020
- Research & Ideas
Who Guarantees Your Workplace Is Safe for Return?
50-60 percent recommended to minimize viral transmission. Sensors: Air quality and other measurable conditions. While it’s not currently possible to test directly for coronaviruses in the air, other measures like particulate counts,... View Details
- 19 May 2020
- News
Exploring the Economics of a Pandemic; Alumni Forums Draw Closer Online
a safe port in this viral storm we are living through.” Zablatsky agrees, adding that while the pandemic has changed the dynamics of Forum, it has not diminished the positive impact. “I think the virtual meetings are just as impactful,... View Details
Keywords: Margie Kelley
- 26 Jul 2016
- Research & Ideas
Where will Pokémon Go with Your Personal Information?
all time. Data analytics firm Similar Web reported that in its first week alone, the app had been installed on nearly 11 percent of all Android phones in the United States, and surpassed Twitter’s daily usage shortly thereafter. Pokémon Go is a game sensation. Beyond... View Details
- 20 Jul 2020
- News
Responding to Racism Amid a Pandemic; LGBT Alumni Take Pride Celebration Online
viral spread. “She also talked about the protests and policing,” says Adams. “She said when she had worked on the city’s board of supervisors prior to becoming mayor, they eliminated the chokehold. She said it was not easy, but a start.... View Details
Keywords: Margie Kelley
- 01 Sep 2020
- News
Righting the Ship
something of the suffering that this ruthless viral enemy can inflict. How can we build something good out of the loss, vulnerability, chaos, and fear? The sooner that we can get a little sense of that, the more we can feel empowered to... View Details
- 11 Jun 2013
- First Look
First Look: June 11
themselves (e.g., inbound marketing), (3) outsourcing content creation (e.g., via crowdsourcing), or (4) outsourcing content distribution (e.g., viral marketing). Benefits and challenges of these four approaches are discussed and their... View Details
Keywords: Carmen Nobel