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    • All HBS Web  (1,398)
      • Faculty Publications  (458)

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      • March 24, 2014
      • Article

      Like a Boss: How Corporate Negotiators Would Handle Nuclear Talks With Iran

      By: James K. Sebenius
      While the Obama team deserves high marks for launching the interim talks, its approach doesn't sell the upside of a comprehensive deal persuasively enough to transform more Iranian skeptics into active supporters—a necessary condition for success if there is an... View Details
      Keywords: Negotiations; Nuclear; Conflict Resolution; Winning Coalition; Blocking Coalition; Strategy; France; Germany; Iran; China; Great Britain; United States; Russia; Negotiation; International Relations; Conflict and Resolution; Public Administration Industry; France; Germany; Iran; China; Great Britain; United States; Russia
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      Sebenius, James K. "Like a Boss: How Corporate Negotiators Would Handle Nuclear Talks With Iran." ForeignPolicy.com (March 24, 2014).
      • November 2013
      • Exercise

      People Management (Abridged)

      By: Boris Groysberg
      Highlights critical gaps between research and practice in the field of strategic human resources management. Also, aims to debunk some myths and preconceptions that general managers bring to their HR decisions. Before class, participants fill out a true-or-false... View Details
      Keywords: Human Resources; Management; Compensation and Benefits; Retention; Performance Evaluation
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      Groysberg, Boris. "People Management (Abridged)." Harvard Business School Exercise 414-055, November 2013.
      • October 2013 (Revised January 2016)
      • Case

      J.C. Penney's 'Fair and Square' Strategy (Abridged)

      By: Elie Ofek and Jill Avery
      As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details
      Keywords: Business Model; Change Management; Marketing Strategy; Price; Consumer Behavior; Decision Making; Management Teams; Brands and Branding; Retail Industry; United States
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      Ofek, Elie, and Jill Avery. "J.C. Penney's 'Fair and Square' Strategy (Abridged)." Harvard Business School Case 514-063, October 2013. (Revised January 2016.)
      • 2013
      • Working Paper

      Management: Theory and Practice, and Cases

      By: Richard L. Nolan

      This working paper reports on a major Harvard Business School project designed to enhance MBA and practicing executives in case learning. The work is built on the foundation of HBS field cases employing the monomyth "hero's journey" classic story structure along... View Details

      Keywords: Innovation; CIO; CEO; Hero's Journey; Monomyth; Management; Practice; Cases; Theory; Innovation and Invention
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      Nolan, Richard L. "Management: Theory and Practice, and Cases." Harvard Business School Working Paper, No. 14-026, September 2013.
      • 2013
      • Dissertation

      Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics

      By: Clarence Lee, Vineet Kumar and Sunil Gupta
      Abstract. Over the past decade "freemium" (free + premium) has become the dominant business model among internet start-ups for its ability to acquire and monetize a large install-base with limited marketing resources. Freemium is a hybrid strategy where a firm offers... View Details
      Keywords: Discrete-Continuous Choice Dynamic Structural Models; Bayesian Estimation; Word-of-Mouth; Digital Services; Freemium; Entrepreneurship; Business Model; Motivation and Incentives; Marketing Strategy; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Business Startups
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      Lee, Clarence, Vineet Kumar, and Sunil Gupta. "Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics." Diss., Harvard Business School, 2013. (Job Market Paper.)
      • May 2013 (Revised July 2017)
      • Case

      Pinckney Street

      By: William J. Poorvu, Arthur I Segel, John H. Vogel, Jr., Lisa Strope and Erich Dylus
      Although inexperienced in real estate, Edward Alexander hopes in June 2013 that youthful enthusiasm and $240,000 in savings and inheritance will help him enter the real estate business. His experience chronicles the process of finding, evaluating, and acquiring a... View Details
      Keywords: Real Estate; Acquisition; Investment; Housing; Real Estate Industry; Boston
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      Poorvu, William J., Arthur I Segel, John H. Vogel, Jr., Lisa Strope, and Erich Dylus. "Pinckney Street." Harvard Business School Case 813-182, May 2013. (Revised July 2017.)
      • 2013
      • Article

      What Goes Up Must Come Down? Experimental Evidence on Intuitive Forecasting

      By: John Beshears, James J. Choi, Andreas Fuster, David Laibson and Brigitte C. Madrian
      Do laboratory subjects correctly perceive the dynamics of a mean-reverting time series? In our experiment, subjects receive historical data and make forecasts at different horizons. The time series process that we use features short-run momentum and long-run partial... View Details
      Keywords: Forecasting and Prediction; Cognition and Thinking
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      Beshears, John, James J. Choi, Andreas Fuster, David Laibson, and Brigitte C. Madrian. "What Goes Up Must Come Down? Experimental Evidence on Intuitive Forecasting." American Economic Review: Papers and Proceedings 103, no. 3 (May 2013): 570–574.
      • March 2013
      • Case

      Massachusetts Financial Services (Abridged)

      By: Brian J. Hall and Karen Huang
      This case describes the compensation and performance evaluations at an investment management company. The senior management team of Massachusetts Financial Services (MFS) Investment Management was contemplating an introduction of hedge funds at the firm, but many... View Details
      Keywords: Compensation; Incentives; Investment Management; Performance Measurement; Portfolio Management; Motivation and Incentives; Asset Management; Performance Evaluation; Compensation and Benefits; Financial Services Industry; Massachusetts
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      Hall, Brian J., and Karen Huang. "Massachusetts Financial Services (Abridged)." Harvard Business School Case 913-036, March 2013.
      • November 2012
      • Supplement

      Amylin Pharmaceuticals (B)

      By: Richard G. Hamermesh and Carin-Isabel Knoop
      Amylin Pharmaceuticals brought two first-in-class diabetes drugs to market, Byetta and Symlin, in 2005, which were sold in over 80 countries with $650.7 million in sales by 2011. However, the company remained unprofitable as sales plateaued. The small pharmaceutical... View Details
      Keywords: Pharmaceuticals; Bristol-Myers Squibb; Health Care and Treatment; Pharmaceutical Industry; United States
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      Hamermesh, Richard G., and Carin-Isabel Knoop. "Amylin Pharmaceuticals (B)." Harvard Business School Supplement 813-091, November 2012.
      • September 2012 (Revised November 2014)
      • Case

      Cialis Lifecycle Management: Lilly's BPH Dilemma

      By: Elie Ofek and Natalie Kindred
      How should Eli Lilly further develop and market a new indication of its highly successful erectile-dysfunction (ED) drug, Cialis, without confusing Cialis's hard-won brand equity with physicians and patients? With the final stages of clinical trials for the new... View Details
      Keywords: Product Positioning; Attitudes; Brands and Branding; Pharmaceutical Industry; United States
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      Ofek, Elie, and Natalie Kindred. "Cialis Lifecycle Management: Lilly's BPH Dilemma." Harvard Business School Case 513-005, September 2012. (Revised November 2014.)
      • July 2012 (Revised August 2012)
      • Case

      Friend Bank: The Time for Hope (Abridged)

      By: Clayton Rose and Aldo Sesia
      In 2010, Friend Bank was entering the fifth year of Hope Harris Johnson's ambitious 20-year growth plan to transform her family's one-branch community bank into an institution with a substantial presence in southeastern Alabama. Harris Johnson was pleased, so far, with... View Details
      Keywords: Banking; Family Business; Strategy And Execution; Banks and Banking; Family Ownership; Financial Institutions; Strategy; Banking Industry; United States; Alabama
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      Rose, Clayton, and Aldo Sesia. "Friend Bank: The Time for Hope (Abridged)." Harvard Business School Case 313-010, July 2012. (Revised August 2012.)
      • June 2012
      • Case

      Aman Resorts (Abridged)

      By: Eugene Soltes and Aldo Sesia
      This case describes the operating model and philosophy of this high-end set of global properties. Aman relies on employees taking considerable initiative to deliver the highest quality personalized service in the hospitality industry. The case also highlights Aman's... View Details
      Keywords: Global Business; Management Skills; Performance Appraisals; Customer Service; Incentives; Hospitality; Globalized Firms and Management; Business Model; Employees; Service Delivery; Customer Focus and Relationships; Business Strategy; Accommodations Industry
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      Soltes, Eugene, and Aldo Sesia. "Aman Resorts (Abridged)." Harvard Business School Case 112-100, June 2012.
      • 2012
      • Working Paper

      Componential Theory of Creativity

      By: Teresa M. Amabile
      The componential theory of creativity is a comprehensive model of the social and psychological components necessary for an individual to produce creative work. The theory is grounded in a definition of creativity as the production of ideas or outcomes that are both... View Details
      Keywords: Creativity; Theory; Social Psychology; Organizational Culture
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      Amabile, Teresa M. "Componential Theory of Creativity." Harvard Business School Working Paper, No. 12-096, April 2012.
      • February 2012 (Revised January 2013)
      • Case

      The New York Times Paywall

      By: Vineet Kumar, Bharat Anand, Sunil Gupta and Felix Oberholzer-Gee
      On March 28, 2011, The New York Times website became a restricted site where most of the content was protected behind a "paywall." Users who exceeded the limit of 20 free articles per month were required to pay for either a digital or print subscription. The newspaper... View Details
      Keywords: Newspapers; Strategy; Journalism and News Industry; Publishing Industry
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      Kumar, Vineet, Bharat Anand, Sunil Gupta, and Felix Oberholzer-Gee. "The New York Times Paywall." Harvard Business School Case 512-077, February 2012. (Revised January 2013.)
      • November 2011
      • Case

      Four Products: Predicting Diffusion (2011)

      By: John T. Gourville
      An updated "Four Products" case. This 2011 version includes: sliced peanut butter, artificial dirt for thoroughbred race tracks, interactive tombstones, and stride-changing running shoes. These four products form the basis to assess the drivers of new product adoption.... View Details
      Keywords: Innovation and Invention; Product Launch; Marketing
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      Gourville, John T. "Four Products: Predicting Diffusion (2011)." Harvard Business School Case 512-047, November 2011.
      • June 2011 (Revised July 2012)
      • Case

      Reversing the AMD Fusion Launch

      By: Elie Ofek and Ryan Johnson
      AMD management needs to make a critical decision on the launch sequence of its next-generation technology called Fusion. The Fusion processor concept merges the central and graphics processing units (CPU and GPU) onto one chip-- yielding advantages in performance... View Details
      Keywords: Brands and Branding; Marketing Strategy; Product Launch; Performance Effectiveness; Strategic Planning; Competition; Value Creation; Computer Industry; Technology Industry
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      Ofek, Elie, and Ryan Johnson. "Reversing the AMD Fusion Launch." Harvard Business School Case 511-036, June 2011. (Revised July 2012.)
      • 2011
      • Working Paper

      What Do CEOs Do?

      By: Oriana Bandiera, Luigi Guiso, Andrea Prat and Raffaella Sadun
      We develop a methodology to collect and analyze data on CEOs' time use. The idea-sketched out in a simple theoretical set-up-is that CEO time is a scarce resource and its allocation can help us identify the firm's priorities as well as the presence of governance... View Details
      Keywords: Corporate Governance; Employee Relationship Management; Managerial Roles; Time Management; Performance Productivity; Italy
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      Bandiera, Oriana, Luigi Guiso, Andrea Prat, and Raffaella Sadun. "What Do CEOs Do?" Harvard Business School Working Paper, No. 11-081, February 2011. (Media: The Economist, May 5th 2011.)
      • 2011
      • Article

      Group Size and Incentives to Contribute: A Natural Experiment at Chinese Wikipedia

      By: Michael Zhang and Feng Zhu
      In this paper, we examine the causal relationship between group size and incentives to contribute in the setting of Chinese Wikipedia, the Chinese language version of an online encyclopedia that relies entirely on voluntary contributions. The group at Chinese Wikipedia... View Details
      Keywords: Rights; Motivation and Incentives; Internet and the Web; Valuation; Groups and Teams; Knowledge Sharing; Behavior; Satisfaction; Size; Government and Politics; Economics; Information Technology Industry; Hong Kong; Taiwan; Singapore
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      Zhang, Michael, and Feng Zhu. "Group Size and Incentives to Contribute: A Natural Experiment at Chinese Wikipedia." American Economic Review 101, no. 4 (June 2011): 1601–1615.
      • December 2010 (Revised May 2011)
      • Case

      Cola Wars Continue: Coke and Pepsi in 2010

      By: David B. Yoffie and Renee Kim
      Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. The most intense battles of the cola wars were fought over the $74 billion CSD industry in the United States, where the average American consumes 46 gallons of... View Details
      Keywords: Profit; Growth and Development Strategy; Industry Structures; Competitive Strategy; Food and Beverage Industry; United States
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      Yoffie, David B., and Renee Kim. "Cola Wars Continue: Coke and Pepsi in 2010." Harvard Business School Case 711-462, December 2010. (Revised May 2011.)
      • August 2010 (Revised August 2011)
      • Case

      Richard Jenkins at SciMat

      By: John J. Gabarro, Thomas J. DeLong and Jevan Soo
      Written from the point of view of Richard Jenkins, the Executive Vice-President of Medical Devices at SciMat. Presents his reflections on the series of events leading to the firing of one of SciMat's general managers, Erik Peterson. A redisguised and updated version of... View Details
      Keywords: Resignation and Termination; Managerial Roles; Situation or Environment; Perspective; Medical Devices and Supplies Industry
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      Gabarro, John J., Thomas J. DeLong, and Jevan Soo. "Richard Jenkins at SciMat." Harvard Business School Case 411-036, August 2010. (Revised August 2011.)
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