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Show Results For
- All HBS Web
(291)
- People (1)
- News (39)
- Research (208)
- Multimedia (3)
- Faculty Publications (88)
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- 13 Jan 2003
- Research & Ideas
The Subconscious Mind of the Consumer (And How To Reach It)
to advertisers. Is this an expanding advertising strategy, or something different? Many researchers tell us that one-on-one interviews are superior to focus groups.— Gerald Zaltman A: Probing the unconscious mind of the consumer has tremendous View Details
Keywords: by Manda Mahoney
- October 2023
- Case
CornerUp: Digitizing the Corner Store
By: Álvaro Rodríguez Arregui, Stacy Straaberg and Diego Zainos De La Sota Riva
In July 2023, Jason Diaz, co-founder and CEO of CornerUp, assessed the progress of his business-to-business e-procurement software application (app) startup, founded in January 2022. CornerUp began as a fast-moving consumer packaged goods (FMCG) distributor in New York... View Details
Keywords: Business Growth and Maturation; Business Startups; Small Business; Transition; Decisions; Social Entrepreneurship; Geographic Location; Disruptive Innovation; Market Participation; Digital Platforms; Trust; Business Strategy; Expansion; Information Infrastructure; Internet and the Web; Technology Adoption; Value Creation; Technology Industry; United States
- 01 May 2013
- What Do You Think?
Why Isn’t ‘Servant Leadership’ More Prevalent?
& control," according to Ranji Cherian. As a result, SL was characterized as " a risky proposition within organizations " (John Servant) and a long and hard road for someone" (Karan Yaramada). Dan Wallace asked,... View Details
Keywords: by Jim Heskett
- 04 Dec 2012
- First Look
First Look: December 4
PublicationsWhen Does a Platform Create Value by Limiting Choice? Authors:Ramon Casadesus-Masanell and Hanna Hałaburda Publication:Journal of Economics & Management Strategy (forthcoming) Abstract We present a theory for why it... View Details
Keywords: Carmen Nobel
- 31 May 2011
- First Look
First Look: May 31
research on admired companies from four continents, followed in over 20 countries, to derive six propositions about the role of humanistic institutional logic. Download the paper: http://www.hbs.edu/research/pdf/11-119.pdf Cases &... View Details
Keywords: Sean Silverthorne
- 18 Aug 2022
- Op-Ed
Your Best Employees Are Burning Out: A Framework for Retaining Talent
focus on environmental and social good. Time for leaders to dig deeper In this new climate, job seekers have greater power and flexibility in finding employment. As a result, organizations and leaders must reevaluate their value View Details
Keywords: by Hise Gibson and MaShon Wilson
- 16 Apr 2001
- Research & Ideas
Strategy and the Internet
forms, including better technologies, superior inputs, better trained people, or a more effective management structure. The other way to achieve advantage is strategic positioning—doing things differently from competitors, in a way that delivers a unique type of View Details
Keywords: by Michael E. Porter
- 09 May 2017
- What Do You Think?
Should Management Be Primarily Responsible to Shareholders?
it) creates undue risk of moral hazard, simply because boards and senior management are often significant shareholders. If it is true that the average tenure of a CEO today is 3 years, how could any sane CEO not seek to maximize share View Details
Keywords: by James Heskett
- 23 Oct 2000
- Research & Ideas
The Strategy-Focused Organization
several key drivers: Product quality improved each year for four consecutive years Annual yield losses were reduced by 70 percent Safety incidents resulting in lost work were reduced by 80 percent Environmental incidents were reduced by 63 percent The growth strategy,... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
future value proposition for consumers reconcile with the financial sustainability of restaurants and the well-being of employees? Will consumers be willing to pay more to help ensure fair wages and... View Details
- 09 Mar 2003
- Research & Ideas
Six Keys to Building New Markets by Unleashing Disruptive Innovation
different value proposition to a new market context that did not need all of the raw performance offered by the incumbent. They all created massive growth; to flip Joseph Schumpeter's famous phrase, creative... View Details
- 21 Apr 2015
- First Look
First Look: April 21
competitive system. April 2015 Strategic Management Journal The Throne vs. the Kingdom: Founder Control and Value Creation in Startups By: Wasserman, Noam Abstract—Does the degree to which founders keep control of their startups affect... View Details
Keywords: Carmen Nobel & Sean Silverthorne
- 04 Apr 2011
- HBS Case
Reinventing the National Geographic Society
publications, National Geographic's subscription revenue has declined significantly, from $284 million in 1999 to $211 million in 2009. The value of becoming a member of the Society, once a matter of prestige, has eroded. The institution... View Details
- 01 Nov 1999
- Research & Ideas
John H. Patterson and the Sales Strategy of the National Cash Register Company, 1884 to 1922
National Cash Register of the most approved pattern. To appreciate what a help it would be to you, we must see what things you do in your store of which you keep a record. After you have made your proposition clear and feel sure that the... View Details
Keywords: by Walter A. Friedman
- 13 Feb 2020
- Book
Open Your Organization to Honest Conversations
value proposition and create a competitive advantage. Managers don’t often take this diagnostic step to understand the systemic issues, in many cases because they’re afraid to make themselves vulnerable.... View Details
Keywords: by Dina Gerdeman
- 27 Oct 2009
- First Look
First Look: October 27
literacy stifle demand. A second view argues that demand is rationally low, because formal financial services are expensive and of relatively low value to the poor. This paper uses original surveys and a field experiment to distinguish... View Details
Keywords: Martha Lagace
- 07 Jul 2003
- Research & Ideas
4+2 = Sustained Business Success
innovative products, it will work if it is sharply defined, clearly communicated, and well understood by employees, customers, partners, and investors. Build a strategy around a clear value proposition for... View Details
- 25 Aug 2003
- Research & Ideas
Why IT Does Matter
economics of conducting business will likewise continue to improve—providing opportunities for businesses to expand the customer value proposition by providing more intangible information-based services. For... View Details
Keywords: by F. Warren McFarlan & Richard L. Nolan
- 13 Jun 2011
- HBS Case
Mobile Banking for the Unbanked
account. This was largely because half of the population lived below the poverty line, and banks, understandably, were not eager to serve a moneyless customer base. "Banks find it an unprofitable proposition to serve people who make... View Details
- 09 Jan 2006
- Research & Ideas
When Benchmarks Don’t Work
not a meaningful, let alone actionable, comparison. Similarly, although the cost of serving a customer who is purchasing clothing from a Wal-Mart store is likely far below the same cost for an Armani store, Armani would probably not benefit from studying Wal-Mart's... View Details