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      • February 2025 (Revised February 2025)
      • Case

      Managing Complexity at mymuesli

      By: Thomas Graeber and Stacy Straaberg
      In April 2009, direct-to-consumer e-commerce muesli brand mymuesli faced a flood of customer questions. The breakfast cereal startup enabled users to order personalized muesli on its website by choosing from 75 organic ingredients for a total of 566 quadrillion... View Details
      Keywords: Customer Satisfaction; Decisions; Food; Product Marketing; Product Positioning; Product Launch; Problems and Challenges; Behavior; Competitive Advantage; Customization and Personalization; Segmentation; Internet and the Web; Food and Beverage Industry; Europe; Germany
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      Graeber, Thomas, and Stacy Straaberg. "Managing Complexity at mymuesli." Harvard Business School Case 925-008, February 2025. (Revised February 2025.)
      • February 2025
      • Supplement

      eBee: Affordable Mobility for Africa

      By: Ramon Casadesus-Masanell, Gamze Yucaoglu and Jordan Mitchell
      The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the young and ambitious company. In 2023, the... View Details
      Keywords: Business Model; Value Creation; Competition; Logistics; Profit; Resource Allocation; Expansion; Business Strategy; Growth and Development Strategy; Distribution Channels; Entrepreneurial Finance; Bicycle Industry; Africa; Kenya
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      Casadesus-Masanell, Ramon, Gamze Yucaoglu, and Jordan Mitchell. "eBee: Affordable Mobility for Africa." Harvard Business School Spreadsheet Supplement 725-855, February 2025.
      • February 2025
      • Case

      Luca de Meo at Renault Group (A)

      By: Emily Truelove, Linda A. Hill and Lydia Begag
      When Luca de Meo became CEO of Renault Group in 2020, the 122-year-old French automaker faced financial challenges and the double technological disruption of the automotive industry: the shift to electric vehicles (EVs) and the rise of software-defined vehicles (SDVs).... View Details
      Keywords: Change Management; Transformation; Transition; Interpersonal Communication; Forms of Communication; Talent and Talent Management; Experience and Expertise; Customer Value and Value Chain; Decision Making; Economic Growth; Financial Crisis; Alternative Energy; Engineering; Global Strategy; Governance; Digital Transformation; Digital Strategy; Technology Adoption; Disruptive Innovation; Technological Innovation; Innovation Leadership; Collaborative Innovation and Invention; Leading Change; Leadership Development; Leadership Style; Crisis Management; Management Skills; Business Processes; Organizational Culture; Organizational Structure; Performance Efficiency; Transportation; Auto Industry; Battery Industry; Energy Industry; Green Technology Industry; Transportation Industry; France; Europe; China
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      Truelove, Emily, Linda A. Hill, and Lydia Begag. "Luca de Meo at Renault Group (A)." Harvard Business School Case 425-041, February 2025.
      • February 2025
      • Case

      Luca de Meo at Renault Group (A) (Abridged)

      By: Emily Truelove, Linda A. Hill and Lydia Begag
      When Luca de Meo became CEO of Renault Group in 2020, the 122-year-old French automaker faced financial challenges and the double technological disruption of the automotive industry: the shift to electric vehicles (EVs) and the rise of software-defined vehicles (SDVs).... View Details
      Keywords: Change Management; Transformation; Transition; Interpersonal Communication; Forms of Communication; Talent and Talent Management; Experience and Expertise; Customer Value and Value Chain; Decision Making; Economic Growth; Financial Crisis; Alternative Energy; Engineering; Global Strategy; Governance; Digital Transformation; Digital Strategy; Technology Adoption; Disruptive Innovation; Technological Innovation; Innovation Leadership; Collaborative Innovation and Invention; Leading Change; Leadership Development; Leadership Style; Crisis Management; Management Skills; Business Processes; Organizational Culture; Organizational Structure; Performance Efficiency; Transportation; Auto Industry; Battery Industry; Energy Industry; Green Technology Industry; Transportation Industry; France; Europe; China
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      Truelove, Emily, Linda A. Hill, and Lydia Begag. "Luca de Meo at Renault Group (A) (Abridged)." Harvard Business School Case 425-067, February 2025.
      • 2025
      • Working Paper

      Dynamic Personalization with Multiple Customer Signals: Multi-Response State Representation in Reinforcement Learning

      By: Liangzong Ma, Ta-Wei Huang, Eva Ascarza and Ayelet Israeli
      Reinforcement learning (RL) offers potential for optimizing sequences of customer interactions by modeling the relationships between customer states, company actions, and long-term value. However, its practical implementation often faces significant challenges.... View Details
      Keywords: Dynamic Policy; Deep Reinforcement Learning; Representation Learning; Dynamic Difficulty Adjustment; Latent Variable Models; Customer Relationship Management; Customer Value and Value Chain; Foreign Direct Investment; Analytics and Data Science
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      Ma, Liangzong, Ta-Wei Huang, Eva Ascarza, and Ayelet Israeli. "Dynamic Personalization with Multiple Customer Signals: Multi-Response State Representation in Reinforcement Learning." Harvard Business School Working Paper, No. 25-037, February 2025.
      • 2025
      • Working Paper

      Blockchain Adoption and Audit Quality

      By: Mei Luo, Daniel Rabetti and Shuangchen Yu
      This study examines the impact of blockchain adoption in the corporate setting. Specifically, we provide comprehensive empirical support to recent theory (Cao, Cong, and Young, 2024) proposing that blockchain adoption positively affects endogenous audit quality and... View Details
      Keywords: Blockchain; Accounting Audits; Technology Adoption; Financial Reporting; Governing Rules, Regulations, and Reforms; China
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      Luo, Mei, Daniel Rabetti, and Shuangchen Yu. "Blockchain Adoption and Audit Quality." Working Paper, February 2025.
      • February 2025
      • Article

      Deep Responsibility, SDGs, and Asia: A Historical Perspective

      By: Geoffrey Jones
      Although it was only in 2015 the 17 SDGs were adopted by UN Member States, many of the underlying ideas can be found in the strategies of some businesses going back to the nineteenth century. Asia was the home of many of the most advanced concepts of business... View Details
      Keywords: ESG; Multinational Corporation; Sustainability; Corporate Social Responsibility and Impact; Multinational Firms and Management; Corporate Governance; Leadership; Asia
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      Jones, Geoffrey. "Deep Responsibility, SDGs, and Asia: A Historical Perspective." Asian Business & Management 24, no. 1 (February 2025): 25–32.
      • February 2025
      • Article

      Disclosure, Humanizing, and Contextual Vulnerability of Generative AI Chatbots

      By: Julian De Freitas and I. Glenn Cohen
      In the wake of recent advancements in generative AI, regulatory bodies are trying to keep pace. One key decision is whether to require app makers to disclose the use of generative AI-powered chatbots in their products. We suggest that some generative AI-based chatbots... View Details
      Keywords: AI and Machine Learning; Governing Rules, Regulations, and Reforms; Applications and Software; Well-being
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      De Freitas, Julian, and I. Glenn Cohen. "Disclosure, Humanizing, and Contextual Vulnerability of Generative AI Chatbots." New England Journal of Medicine AI 2, no. 2 (February 2025).
      • February 2025
      • Article

      Improving Customer Compatibility with Tradeoff Transparency

      By: Ryan W. Buell and MoonSoo Choi
      Through a large-scale field experiment with 393,036 customers considering opening a credit card account with a nationwide retail bank, we investigate how providing transparency into an offering’s tradeoffs affects subsequent rates of customer acquisition and long-run... View Details
      Keywords: Transparency; Customer Selection; Customer Compatibility; Retention; Service Operations; Service Delivery; Marketing Strategy; Marketing Communications; Customer Focus and Relationships; Customer Satisfaction; Banking Industry; Australia
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      Buell, Ryan W., and MoonSoo Choi. "Improving Customer Compatibility with Tradeoff Transparency." Management Science 71, no. 2 (February 2025): 1335–1355.
      • 2025
      • Book

      Space to Grow: Unlocking the Final Economic Frontier

      By: Matthew Weinzierl and Brendan Rosseau
      Your guide--using the compelling stories of changemakers and the tools of economics--to the transformation and future possibilities of the business and economics of space.

      Space is a place of unparalleled possibility for humanity, and it's undergoing a... View Details
      Keywords: Transformation; Economics; Innovation and Invention; Market Entry and Exit; Aerospace Industry
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      Weinzierl, Matthew, and Brendan Rosseau. Space to Grow: Unlocking the Final Economic Frontier. Harvard Business Review Press, 2025.
      • January–March 2025
      • Article

      Transitioning from Responsible and Reactive to Deeply Responsible and Proactive International Business

      By: Geoffrey G. Jones, Teresa da Silva Lopes, Pavida Pananond, Rob van Tulder, Noemi Sinkovics and Rudolf R. Sinkovics
      This article aims to explore the role of multinational enterprises in addressing grand societal challenges, emphasizing the need for integrating environmental and social aspects into business models. It offers an analysis of how principles and values can guide engaged... View Details
      Keywords: Corporate Social Responsibility and Impact; Business Model; Multinational Firms and Management
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      Jones, Geoffrey G., Teresa da Silva Lopes, Pavida Pananond, Rob van Tulder, Noemi Sinkovics, and Rudolf R. Sinkovics. "Transitioning from Responsible and Reactive to Deeply Responsible and Proactive International Business." Critical Perspectives on International Business 21, no. 2 (January–March 2025): 196–225.
      • January 2025
      • Case

      Negotiating with Data: Analytics FC (A)

      By: Jillian Jordan and Livia Alfonsi
      Analytics FC was a UK-based sports consultancy that focused on international football (soccer), leveraging cutting-edge data-analytic techniques to support clubs, federations, and players. In 2022, Alex Greenwood, an elite female defender, approached the company for... View Details
      Keywords: Negotiation Preparation; Gender; Analytics and Data Science; Reputation; Value Creation; Consulting Industry; Sports Industry; Europe; United Kingdom
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      Jordan, Jillian, and Livia Alfonsi. "Negotiating with Data: Analytics FC (A)." Harvard Business School Case 925-014, January 2025.
      • January 2025
      • Supplement

      Negotiating with Data: Analytics FC (B)

      By: Jillian Jordan and Livia Alfonsi
      Analytics FC was a UK-based sports consultancy that focused on international football (soccer), leveraging cutting-edge data-analytic techniques to support clubs, federations, and players. In 2022, Alex Greenwood, an elite female defender, approached the company for... View Details
      Keywords: Negotiation Preparation; Gender; Analytics and Data Science; Reputation; Value Creation; Consulting Industry; Sports Industry; Europe; United Kingdom
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      Jordan, Jillian, and Livia Alfonsi. "Negotiating with Data: Analytics FC (B)." Harvard Business School Supplement 925-015, January 2025.
      • January 2025
      • Case

      Hebbia: Redefining Productivity for Knowledge Workers Using AI

      By: Suraj Srinivasan and Minoshka Narayan
      In early 2025, George Sivulka, founder and CEO of Hebbia, reflected on the company’s rapid ascent as a pioneer in GenAI-powered productivity tools for knowledge workers. With its proprietary technology, Hebbia had redefined information retrieval and analysis and earned... View Details
      Keywords: Transformation; Customer Relationship Management; AI and Machine Learning; Innovation and Management; Innovation Strategy; Service Delivery; Technological Innovation; Growth and Development Strategy; Competitive Strategy; Banking Industry; Financial Services Industry; Technology Industry; United States; New York (city, NY)
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      Srinivasan, Suraj, and Minoshka Narayan. "Hebbia: Redefining Productivity for Knowledge Workers Using AI." Harvard Business School Case 125-075, January 2025.
      • January 2025
      • Supplement

      Go Mobile: Aligning District Managers and Store Teams (B)

      By: Tatiana Sandino and Samuel Grad
      In January 2025, Modi reflects on the past decade of Go Mobile and looks ahead to new growth strategies. View Details
      Keywords: Employee Relationship Management; Mobile and Wireless Technology; Growth Management; Organizational Design; Organizational Structure; Salesforce Management; Motivation and Incentives; Management Practices and Processes; Growth and Development Strategy; Telecommunications Industry; India
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      Sandino, Tatiana, and Samuel Grad. "Go Mobile: Aligning District Managers and Store Teams (B)." Harvard Business School Supplement 125-077, January 2025.
      • January 2025
      • Module Note

      Understanding and Addressing Gender Gaps

      By: Katherine Coffman
      This module provides a framework for students to analyze how gender stereotypes, through their impact on beliefs about others and beliefs about ourselves, contribute to gender gaps in the workplace. The module proceeds in three parts. First, through a case and an... View Details
      Keywords: Decisions; Gender; Leadership; Management Practices and Processes; Prejudice and Bias
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      Coffman, Katherine. "Understanding and Addressing Gender Gaps." Harvard Business School Module Note 925-021, January 2025.
      • January 2025 (Revised April 2025)
      • Case

      Duolingo: On a 'Streak'

      By: Jeffrey F. Rayport, Nicole Tempest Keller and Nicole Luo
      In December 2024, Severin Hacker, Co-Founder and Chief Technology Officer of Duolingo, reflected on the remarkable evolution of the language-learning app he helped launch in 2011. As the #1 most downloaded education app in the world, Duolingo had over 100 million... View Details
      Keywords: Learning; AI and Machine Learning; Growth and Development Strategy; Motivation and Incentives; Diversification; Business Model; Market Entry and Exit; Technology Industry; Education Industry; United States
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      Rayport, Jeffrey F., Nicole Tempest Keller, and Nicole Luo. "Duolingo: On a 'Streak'." Harvard Business School Case 825-097, January 2025. (Revised April 2025.)
      • January 2025
      • Case

      Summer Health: Raising an AI-First Company?

      By: Jeffrey J. Bussgang, Sarah Mehta and Maxim Pike Harrell
      In October 2023, Summer Health CEO Ellen DaSilva arrived at a defining juncture for her pediatric telehealth startup. Founded in 2021, Summer Health offered parents rapid access to licensed pediatricians via text message. DaSilva, an experienced telehealth executive,... View Details
      Keywords: AI and Machine Learning; Technology Adoption; Entrepreneurship; Leadership; Business Startups; Health Care and Treatment; Business Strategy; Product Development; Health Industry; Telecommunications Industry; United States
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      Bussgang, Jeffrey J., Sarah Mehta, and Maxim Pike Harrell. "Summer Health: Raising an AI-First Company?" Harvard Business School Case 825-083, January 2025.
      • January 2025
      • Technical Note

      AI vs Human: Analyzing Acceptable Error Rates Using the Confusion Matrix

      By: Tsedal Neeley and Tim Englehart
      This technical note introduces the confusion matrix as a foundational tool in artificial intelligence (AI) and large language models (LLMs) for assessing the performance of classification models, focusing on their reliability for decision-making. A confusion matrix... View Details
      Keywords: Reliability; Confusion Matrix; AI and Machine Learning; Decision Making; Measurement and Metrics; Performance
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      Neeley, Tsedal, and Tim Englehart. "AI vs Human: Analyzing Acceptable Error Rates Using the Confusion Matrix." Harvard Business School Technical Note 425-049, January 2025.
      • January 2025
      • Case

      Davivienda Bank's Upskilling and Reskilling Strategy in Colombia (Abridged)

      By: Jorge Tamayo, Raffaella Sadun and Jenyfeer Martinez Buitrago
      Set in 2022, this abridged case examines the digital transformation strategy of Davivienda—a leading player in Colombia’s commercial banking sector and one of the companies belonging to Grupo Bolívar, a major Colombian conglomerate—and the bank’s upskilling and... View Details
      Keywords: Change Management; Transformation; Decision Choices and Conditions; Digital Strategy; Digital Transformation; Internet and the Web; Mobile and Wireless Technology; Innovation and Management; Innovation Strategy; Growth and Development Strategy; Business Strategy; Corporate Strategy; Talent and Talent Management; Training; Organizational Culture; Banking Industry; Latin America; Central America; South America; Colombia
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      Tamayo, Jorge, Raffaella Sadun, and Jenyfeer Martinez Buitrago. "Davivienda Bank's Upskilling and Reskilling Strategy in Colombia (Abridged)." Harvard Business School Case 725-428, January 2025.
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