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      • Faculty Publications  (148)

      Value CapturingRemove Value Capturing →

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      • April 2010 (Revised September 2011)
      • Case

      Supply Chain Partners: Virginia Mason and Owens & Minor (A) (Abridged)

      By: V.G. Narayanan and Lisa Brem
      Owens & Minor (O&M) performed lean inventory services for Virginia Mason (VM) as its Alpha Vendor, but the outdated industry pricing model created perverse incentives and could not capture O&M's costs. Together, O&M and VM created an activity-based pricing model: Total... View Details
      Keywords: Supply Chain Management; Partners and Partnerships; Activity Based Costing and Management; Business Model; Non-Governmental Organizations; Nonprofit Organizations; Motivation and Incentives; Asset Pricing; Cost Accounting; Fair Value Accounting; Medical Devices and Supplies Industry
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      Narayanan, V.G., and Lisa Brem. "Supply Chain Partners: Virginia Mason and Owens & Minor (A) (Abridged)." Harvard Business School Case 110-063, April 2010. (Revised September 2011.)
      • April 2010 (Revised June 2011)
      • Background Note

      Television Competes for a Digital Audience

      By: Stephen P. Bradley and Nancy Bartlett
      In the face of major disruption in the industry television networks have sought new revenue sources, implemented cost-cutting measures and strategized on ways to monetize online access to content. Programming changes, new advertising strategies, and deals via online... View Details
      Keywords: Television Entertainment; Marketing Strategy; Media and Broadcasting Industry
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      Bradley, Stephen P., and Nancy Bartlett. "Television Competes for a Digital Audience." Harvard Business School Background Note 710-476, April 2010. (Revised June 2011.)
      • March 2010 (Revised May 2010)
      • Case

      Design Creates Fortune: 2000 Tower Oaks Boulevard

      By: John D. Macomber and Griffin James
      A real estate developer assesses its ability to capture the benefits of investing in LEED Platinum, Vedic Design, and EnergyStar components in new buildings. The building at 2000 Tower Oaks Boulevard in Rockville, Maryland is said to be the healthiest building in the... View Details
      Keywords: Buildings and Facilities; Cost vs Benefits; Energy Conservation; Construction; Investment; Knowledge Use and Leverage; Leasing; Renting or Rental; Value Creation; Real Estate Industry; Maryland
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      Macomber, John D., and Griffin James. "Design Creates Fortune: 2000 Tower Oaks Boulevard." Harvard Business School Case 210-070, March 2010. (Revised May 2010.)
      • August 2009
      • Teaching Note

      Cyworld: Creating and Capturing Value in a Social Network (TN)

      By: Sunil Gupta and Sangman Han
      Teaching Note for [509012]. View Details
      Keywords: Value Creation; Social and Collaborative Networks; Mergers and Acquisitions; Revenue; Leadership Style; Decision Choices and Conditions; Digital Marketing; Customers; Service Operations; Competency and Skills; Web Services Industry; South Korea
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      Gupta, Sunil, and Sangman Han. "Cyworld: Creating and Capturing Value in a Social Network (TN)." Harvard Business School Teaching Note 510-028, August 2009.
      • 2009
      • Book

      Supercorp: How Vanguard Companies Create Opportunity, Profits, Growth, and Social Good

      By: Rosabeth M. Kanter
      Supercorp is based on a 3-year study involving more than 350 interviews in 20 countries to identify the leadership practices and operating methods of major companies seeking profitable growth through innovation that benefits society. For example, when the tsunami and... View Details
      Keywords: Profit; Leadership; Mission and Purpose; Opportunities; Welfare
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      Kanter, Rosabeth M. Supercorp: How Vanguard Companies Create Opportunity, Profits, Growth, and Social Good. New York: Crown Business, 2009.
      • June 2009 (Revised March 2011)
      • Module Note

      The Creative Industries: Managing and Marketing Talent

      By: Anita Elberse
      This module note examines issues concerning the management and marketing of talent in the creative industries. It describes the characteristics of the market for creative talent, discusses how individual talent creates and captures value, and explores how professional... View Details
      Keywords: Talent and Talent Management; Entertainment; Innovation and Management; Marketing; Creativity; Value
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      Elberse, Anita. "The Creative Industries: Managing and Marketing Talent." Harvard Business School Module Note 509-078, June 2009. (Revised March 2011.)
      • January 2009 (Revised March 2010)
      • Case

      LeBron James

      By: Anita Elberse and Jeff McCall
      In 2005, to the astonishment of many sports industry insiders, superstar basketball player LeBron James fired his agent and established his own firm, LRMR, to handle all aspects of his business ventures and marketing activities and named his childhood friend Maverick... View Details
      Keywords: Talent and Talent Management; Compensation and Benefits; Brands and Branding; Marketing Strategy; Sports; Sports Industry
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      Elberse, Anita, and Jeff McCall. "LeBron James." Harvard Business School Case 509-050, January 2009. (Revised March 2010.)
      • 2008
      • Book

      On Competition

      By: M. E. Porter
      Competition is one of society's most powerful forces for making things better in many fields of human endeavor. The study of competition and the creation of value, in their full richness, have preoccupied me for several decades. Competition is pervasive, whether it... View Details
      Keywords: Leadership; Practice; Competitive Strategy; Theory; Value Creation
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      Porter, M. E. On Competition. Updated and Expanded Ed. Boston: Harvard Business School Publishing, 2008.
      • November 2008 (Revised November 2008)
      • Case

      Cyworld: Creating and Capturing Value in a Social Network

      By: Sunil Gupta and Sangman Han
      In May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999, and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea.... View Details
      Keywords: Customer Value and Value Chain; Consumer Behavior; Social and Collaborative Networks; Segmentation; Value Creation; South Korea
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      Gupta, Sunil, and Sangman Han. "Cyworld: Creating and Capturing Value in a Social Network." Harvard Business School Case 509-012, November 2008. (Revised November 2008.)
      • November 2008
      • Background Note

      Welcome to a Wireless World

      By: Stephen P. Bradley and Nancy Bartlett
      Wireless technologies and mobile devices have played crucial roles in the evolution of the digital ecosystem. This note looks at cell phones, smartphones, mobile technologies, and popular applications noting companies that are positioned to capture the value engendered... View Details
      Keywords: Business Ventures; Product; Mobile and Wireless Technology; Technology Industry
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      Bradley, Stephen P., and Nancy Bartlett. "Welcome to a Wireless World." Harvard Business School Background Note 709-445, November 2008.
      • 2008
      • Working Paper

      Collaborative Architectures for Innovation

      By: Gary P. Pisano and Roberto Verganti
      Collaborative innovation has become a hot topic in innovation today. Scholars, consultants, and the business press all urge companies seeking to boost innovative performance to become more "collaborative." Too often, however, companies fail to distinguish among the... View Details
      Keywords: Competency and Skills; Governance Controls; Collaborative Innovation and Invention; Innovation and Management; Innovation Strategy; Social and Collaborative Networks
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      Pisano, Gary P., and Roberto Verganti. "Collaborative Architectures for Innovation." Harvard Business School Working Paper, No. 08-105, June 2008.
      • 2008
      • Working Paper

      Structural Closure and Exposure: Market Reactions to Announcements of Acquisitions and Divestitures

      By: Mikolaj Jan Piskorski and Nitin Nohria
      This paper develops an exchange-network perspective on corporate diversification and proposes two measures of corporate scope: structural closure and structural exposure. Structural closure focuses on exchanges of goods and services inside the firm... View Details
      Keywords: Mergers and Acquisitions; Market Transactions; Diversification; Boundaries; Valuation
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      Piskorski, Mikolaj Jan, and Nitin Nohria. "Structural Closure and Exposure: Market Reactions to Announcements of Acquisitions and Divestitures." Harvard Business School Working Paper, No. 08-087, April 2008.
      • November 2007
      • Article

      A Model of Consumer Learning for Service Quality and Usage

      By: Raghuram Iyengar, Asim Ansari and Sunil Gupta
      In many services, e.g., the wireless service industry, consumers choose a service plan based on their expected consumption. In such situations, consumers experience two forms of uncertainty. First, consumers may be uncertain about the quality of their service provider... View Details
      Keywords: Experience and Expertise; Customer Value and Value Chain; Learning; Price; Knowledge Use and Leverage; Marketing Strategy; Consumer Behavior; Service Delivery; Quality; Risk and Uncertainty; Service Industry
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      Iyengar, Raghuram, Asim Ansari, and Sunil Gupta. "A Model of Consumer Learning for Service Quality and Usage." Journal of Marketing Research (JMR) 44, no. 4 (November 2007): 529–544.
      • Article

      How to Capture Value from Innovation: Shaping Intellectual Property and Industry Architecture

      By: Gary P. Pisano and David J. Teece
      Capturing value from innovation requires innovators to figure out how to blunt inroads into the profit stream by imitators, customers, suppliers, and other providers of complementary products and services. In making strategic decisions around technology... View Details
      Keywords: Technological Innovation; Intellectual Property; Knowledge Management; Knowledge Sharing; Industry Structures; Standards; Commercialization; Value
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      Pisano, Gary P., and David J. Teece. "How to Capture Value from Innovation: Shaping Intellectual Property and Industry Architecture." Special Issue on Leading Through Innovation (50th Anniversary Issue). California Management Review 50, no. 1 (Fall 2007): 278–296.
      • 2007
      • Working Paper

      How to Capture Value from Innovation: Shaping Intellectual Property and Industry Architecture

      By: Gary P. Pisano and David J. Teece
      In making strategic decisions about how to capture value from innovation, managers often look at two critical domains—the intellectual property environment and the architecture of the industry—as beyond their control. Yet, the intellectual property environment and the... View Details
      Keywords: Innovation and Management; Intellectual Property; Industry Structures; Value
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      Pisano, Gary P., and David J. Teece. "How to Capture Value from Innovation: Shaping Intellectual Property and Industry Architecture." Harvard Business School Working Paper, No. 08-023, September 2007.
      • April 2007
      • Article

      Wintel: Cooperation and Conflict

      By: Ramon Casadesus-Masanell and David B. Yoffie
      We study competitive interactions between Intel and Microsoft, two producers of complementary products. In a system of complements, like the PC, the value of the final product depends on how well the different components work together. This, in turn, depends on the... View Details
      Keywords: Conflict and Resolution; Competition; Cooperation; Value; Performance Effectiveness; Research and Development; Motivation and Incentives; Investment; Price; Product Launch; Product
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      Casadesus-Masanell, Ramon, and David B. Yoffie. "Wintel: Cooperation and Conflict." Management Science 53, no. 4 (April 2007): pp. 584–598.
      • October 2006 (Revised February 2010)
      • Case

      Linux vs. Windows

      By: Ramon Casadesus-Masanell and Jordan Mitchell
      As of 2006, Microsoft is finding that its dominant position in client and server operating systems is under attack from Linux. While Linux has only 3% of the worldwide installed base of PC operating systems, it had captured 20% of the server market by the end of 2005... View Details
      Keywords: Business Model; For-Profit Firms; Open Source Distribution; Competitive Strategy; Applications and Software; Value; Technology Industry
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      Casadesus-Masanell, Ramon, and Jordan Mitchell. "Linux vs. Windows." Harvard Business School Case 707-465, October 2006. (Revised February 2010.)
      • Article

      Capturing the Real Value of Innovation Tools

      By: Stefan Thomke
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      Thomke, Stefan. "Capturing the Real Value of Innovation Tools." MIT Sloan Management Review 47, no. 2 (Winter 2006).
      • August 2005 (Revised December 2006)
      • Case

      Procter & Gamble: Electronic Data Capture and Clinical Trial Management

      By: Robert S. Huckman and Mark J. Cotteleer
      Considers whether the management of Procter & Gamble (P&G) Pharmaceuticals should adopt Web-based electronic data capture (EDC) as the default standard for the management of its clinical drug trials. Provides a detailed description of the existing paper-based process... View Details
      Keywords: Health Testing and Trials; Internet and the Web; Information Technology; Adoption; Business Processes; Industry Structures; Technological Innovation; Service Operations; Pharmaceutical Industry; United States
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      Huckman, Robert S., and Mark J. Cotteleer. "Procter & Gamble: Electronic Data Capture and Clinical Trial Management." Harvard Business School Case 606-033, August 2005. (Revised December 2006.)
      • August 2005 (Revised April 2007)
      • Case

      DICOM Group plc and Captiva Software Corp.

      By: Paul M. Healy
      Compares two companies in the information capture software industry. Asks students to analyze and compare the performance of two companies (one in the United Kingdom and the other in the United States) from the perspective of a buy-side analyst reporting to the manager... View Details
      Keywords: History; Financial Management; Environmental Accounting; Activity Based Costing and Management; Financial Reporting; Performance; Performance Evaluation; Financial Statements; Economic Growth; Fair Value Accounting; Information Industry; Computer Industry; United Kingdom; United States
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      Healy, Paul M. "DICOM Group plc and Captiva Software Corp." Harvard Business School Case 106-015, August 2005. (Revised April 2007.)
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