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  • All HBS Web  (689)
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    • News  (126)
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Show Results For

  • All HBS Web  (689)
    • People  (1)
    • News  (126)
    • Research  (461)
    • Events  (8)
    • Multimedia  (1)
  • Faculty Publications  (107)
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  • Web

Change Your Unix Command Prompt - Research Computing Services

Shell , there's plenty of explanation. So let's present one customization to make this always visible line a productive tool that shines! Show Me Where I Am! You can see that with the default prompt, we're presented with the current user... View Details
  • 01 Jun 2008
  • News

A Binary Formula

much about how to manage research or value it, especially when it has long time horizons. For science-based companies, more collaboration and openness, both within and outside the organization, are probably required of them than they’re... View Details
Keywords: Garry Emmons; science; research; Colleges, Universities, and Professional Schools; Educational Services; Management
  • 16 Aug 2017
  • Research & Ideas

Researchers Use Google Street View to See the Future of Cities

extra boost in development. A new tool by Harvard and MIT researchers promises to do just that, with the help of machine learning and the biggest library of urban images on the Internet: Google Street View. By using digital tools, View Details
Keywords: by Michael Blanding; Real Estate
  • June 2020
  • Teaching Note

Understanding the Brand Equity of Nestlé Crunch Bar

By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details
Keywords: Brand Management; Brand Storytelling; Brand Equity; Market Research; Qualitative Methods; Marketing; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Food and Beverage Industry
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Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar." Harvard Business School Teaching Note 520-124, June 2020.
  • 15 Nov 2019
  • HBS Seminar

Ashley Nunes (Senior Research Associate, Labor and Worklife Program at Harvard Law School), Harvard Law School

  • Web

Research Links: Secondary Sources - Railroads and the Transformation of Capitalism | Harvard Business School

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Railroads: The Transformation of Capitalism Introduction The Pre-Industrial Era The First... View Details
  • 01 Dec 2000
  • News

Latin America's Decade

immutability remains. From Mexico in the north to Brazil and Argentina in the south, Latin America and its five hundred million people still provide astonishing contrasts in geography, culture, and lifestyle. According to HBS alumni and professors who work and conduct... View Details
Keywords: Garry Emmons and Julia Hanna; Latin America; research; infrastructure; Hospitality; Securities, Commodities, and Other Financial Investments; Finance; Management, Scientific, and Technical Consulting Services; Professional Services
  • August 1998 (Revised July 2002)
  • Case

Innovation at 3M Corporation (A)

By: Stefan H. Thomke and Ashok Nimgade
Describes how 3M Corp. introduces and learns a new and innovative methodology called Lead User research to understand future customer and market needs. A team from 3M's Medical-Surgical Markets Division applies the Lead User methodology to the field of surgical... View Details
Keywords: Innovation and Management; Innovation Strategy; Managerial Roles; Marketing Strategy; Demand and Consumers; Market Timing; Product Development; Problems and Challenges; Business Strategy; Medical Devices and Supplies Industry
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Thomke, Stefan H., and Ashok Nimgade. "Innovation at 3M Corporation (A)." Harvard Business School Case 699-012, August 1998. (Revised July 2002.)
  • 31 Jul 2014
  • Research & Ideas

A Scholarly Crowd Explores Crowdsourcing

the hottest areas of academic research. The interest was fully on display at the 12th Open and User Innovation Workshop, held July 28-30 at HBS. Some 80 presentations about current research were presented to... View Details
Keywords: by Sean Silverthorne
  • 28 Apr 2014
  • News

Stirring up healthcare’s melting pot

  • 31 Jul 2014
  • News

A Scholarly Crowd Explores Crowdsourcing

    Product Management 101

    Product Management 101 (PM 101) is a project-based MBA elective that uses a learning-by-doing approach to teach the basics of the high-tech product manager role. Student teams design and supervise development of a software application, and then launch... View Details
    • November 2022 (Revised March 2024)
    • Case

    Replika AI: Monetizing a Chatbot

    By: Julian De Freitas and Nicole Tempest Keller
    In early 2018, Eugenia Kuyda, co-founder and CEO of San Francisco-based chatbot Replika AI, was deciding how to monetize the app she had built. Launched in 2017, Replika was a consumer AI “companion app” developed by a team of AI software engineers originally based in... View Details
    Keywords: Mental Health; Subscriber Models; TAM; Monetization Strategy; Marketing Strategy; Product Marketing; AI and Machine Learning; Applications and Software; Product Positioning; Health Disorders; Technology Industry
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    De Freitas, Julian, and Nicole Tempest Keller. "Replika AI: Monetizing a Chatbot." Harvard Business School Case 523-016, November 2022. (Revised March 2024.)
    • 23 Jun 2021
    • Research & Ideas

    One More Way the Startup World Hampers Women Entrepreneurs

    Before launching new products, entrepreneurs are often filled with doubt: Will their ideas successfully take off in the marketplace—or will they fall flat? To cut down on uncertainty, creators can post their inventions on platforms such as Product Hunt, where early... View Details
    Keywords: by Michael Blanding
    • 21 Oct 2024
    • Research & Ideas

    What Happens in Vegas Could Shape the Metaverse

    without much physical interaction: Zoom replaced meetings, Slack subbed for water-cooler talk, and offices stood mostly vacant. “Our view is that the metaverse can still succeed.” Researchers Andy Wu and David R. Clough felt the brunt of... View Details
    Keywords: by Scott Nover; Computer; Information Technology
    • 28 Aug 2020
    • Video

    Stata Reproducible Reporting (DynDoc) Demo

    • 26 Oct 2010
    • Working Paper Summaries

    When Does a Platform Create Value by Limiting Choice?

    Keywords: by Ramon Casadesus-Masanell & Hanna W. Halaburda; Entertainment & Recreation; Technology
    • 09 Sep 2016
    • News

    Airbnb Adopts Rules to Fight Discrimination by Its Hosts

      Ruru Hoong

      Ruru Hoong is a PhD candidate in Economics at Harvard & HBS, on the academic job market AY 2025-26.

      Her research interests span artificial intelligence, digital economics, privacy, and social media, primarily focusing on the (i) optimal design and integration... View Details

      • September 1974 (Revised April 1975)
      • Case

      Ocean Spray Cranberries, Inc. (B)

      A consumer attitude survey involving more than 1,000 cranberry users has been conducted. Multivariate statistical procedures including factor analysis, cluster analysis and multiple discriminant analysis have been employed to suggest four attitude segments in the... View Details
      Keywords: Surveys; Product Positioning; Mathematical Methods; Consumer Behavior; Agriculture and Agribusiness Industry; Food and Beverage Industry
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      DeBruicker, F., and Jan-Erik Modig. "Ocean Spray Cranberries, Inc. (B)." Harvard Business School Case 575-040, September 1974. (Revised April 1975.)
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