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- All HBS Web
(689)
- People (1)
- News (126)
- Research (461)
- Events (8)
- Multimedia (1)
- Faculty Publications (107)
- Web
Change Your Unix Command Prompt - Research Computing Services
Shell , there's plenty of explanation. So let's present one customization to make this always visible line a productive tool that shines! Show Me Where I Am! You can see that with the default prompt, we're presented with the current user... View Details
- 01 Jun 2008
- News
A Binary Formula
much about how to manage research or value it, especially when it has long time horizons. For science-based companies, more collaboration and openness, both within and outside the organization, are probably required of them than they’re... View Details
- 16 Aug 2017
- Research & Ideas
Researchers Use Google Street View to See the Future of Cities
extra boost in development. A new tool by Harvard and MIT researchers promises to do just that, with the help of machine learning and the biggest library of urban images on the Internet: Google Street View. By using digital tools, View Details
- June 2020
- Teaching Note
Understanding the Brand Equity of Nestlé Crunch Bar
By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details
- Web
Research Links: Secondary Sources - Railroads and the Transformation of Capitalism | Harvard Business School
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Railroads: The Transformation of Capitalism Introduction The Pre-Industrial Era The First... View Details
- 01 Dec 2000
- News
Latin America's Decade
immutability remains. From Mexico in the north to Brazil and Argentina in the south, Latin America and its five hundred million people still provide astonishing contrasts in geography, culture, and lifestyle. According to HBS alumni and professors who work and conduct... View Details
- August 1998 (Revised July 2002)
- Case
Innovation at 3M Corporation (A)
By: Stefan H. Thomke and Ashok Nimgade
Describes how 3M Corp. introduces and learns a new and innovative methodology called Lead User research to understand future customer and market needs. A team from 3M's Medical-Surgical Markets Division applies the Lead User methodology to the field of surgical... View Details
Keywords: Innovation and Management; Innovation Strategy; Managerial Roles; Marketing Strategy; Demand and Consumers; Market Timing; Product Development; Problems and Challenges; Business Strategy; Medical Devices and Supplies Industry
Thomke, Stefan H., and Ashok Nimgade. "Innovation at 3M Corporation (A)." Harvard Business School Case 699-012, August 1998. (Revised July 2002.)
- 31 Jul 2014
- Research & Ideas
A Scholarly Crowd Explores Crowdsourcing
the hottest areas of academic research. The interest was fully on display at the 12th Open and User Innovation Workshop, held July 28-30 at HBS. Some 80 presentations about current research were presented to... View Details
Keywords: by Sean Silverthorne
- 28 Apr 2014
- News
Stirring up healthcare’s melting pot
- 31 Jul 2014
- News
A Scholarly Crowd Explores Crowdsourcing
Product Management 101
Product Management 101 (PM 101) is a project-based MBA elective that uses a learning-by-doing approach to teach the basics of the high-tech product manager role. Student teams design and supervise development of a software application, and then launch... View Details
- November 2022 (Revised March 2024)
- Case
Replika AI: Monetizing a Chatbot
By: Julian De Freitas and Nicole Tempest Keller
In early 2018, Eugenia Kuyda, co-founder and CEO of San Francisco-based chatbot Replika AI, was deciding how to monetize the app she had built. Launched in 2017, Replika was a consumer AI “companion app” developed by a team of AI software engineers originally based in... View Details
Keywords: Mental Health; Subscriber Models; TAM; Monetization Strategy; Marketing Strategy; Product Marketing; AI and Machine Learning; Applications and Software; Product Positioning; Health Disorders; Technology Industry
De Freitas, Julian, and Nicole Tempest Keller. "Replika AI: Monetizing a Chatbot." Harvard Business School Case 523-016, November 2022. (Revised March 2024.)
- 23 Jun 2021
- Research & Ideas
One More Way the Startup World Hampers Women Entrepreneurs
Before launching new products, entrepreneurs are often filled with doubt: Will their ideas successfully take off in the marketplace—or will they fall flat? To cut down on uncertainty, creators can post their inventions on platforms such as Product Hunt, where early... View Details
Keywords: by Michael Blanding
- 21 Oct 2024
- Research & Ideas
What Happens in Vegas Could Shape the Metaverse
without much physical interaction: Zoom replaced meetings, Slack subbed for water-cooler talk, and offices stood mostly vacant. “Our view is that the metaverse can still succeed.” Researchers Andy Wu and David R. Clough felt the brunt of... View Details
- 28 Aug 2020
- Video
Stata Reproducible Reporting (DynDoc) Demo
- 26 Oct 2010
- Working Paper Summaries
When Does a Platform Create Value by Limiting Choice?
- 09 Sep 2016
- News
Airbnb Adopts Rules to Fight Discrimination by Its Hosts
Ruru Hoong
Ruru Hoong is a PhD candidate in Economics at Harvard & HBS, on the academic job market AY 2025-26.
Her research interests span artificial intelligence, digital economics, privacy, and social media, primarily focusing on the (i) optimal design and integration... View Details
- September 1974 (Revised April 1975)
- Case
Ocean Spray Cranberries, Inc. (B)
A consumer attitude survey involving more than 1,000 cranberry users has been conducted. Multivariate statistical procedures including factor analysis, cluster analysis and multiple discriminant analysis have been employed to suggest four attitude segments in the... View Details
Keywords: Surveys; Product Positioning; Mathematical Methods; Consumer Behavior; Agriculture and Agribusiness Industry; Food and Beverage Industry
DeBruicker, F., and Jan-Erik Modig. "Ocean Spray Cranberries, Inc. (B)." Harvard Business School Case 575-040, September 1974. (Revised April 1975.)