Twitter - Publications - Faculty & Research

03 Nov 2015
HBS Seminar

Avi Goldfarb, University of Toronto, Rotman School of Management

06 Feb 2015
News

Why Twitter’s CEO is under pressure

29 Apr 2022
News

Elon Musk Has Big Ideas for Twitter. Users Should Buckle Up.

10 Jul 2020
News

Five Tips for Talking to Your Boss About Relocating

April 2012 (Revised March 2013)
Case

Social Strategy at American Express

By: Mikolaj Jan Piskorski and David Chen

American Express has developed a number of strategic partnerships with Facebook, Foursquare and Twitter to improve their card members experience and lower its customer acquisition cost. The case details the history of these partnerships, examines American Express' own... View Details

Keywords: Strategy; Partners and Partnerships; Social Marketing; Financial Services Industry

Citation

Educators

Purchase

17 Mar 2016
News

Why Leadership Development Has to Happen on the Job

January 2010 (Revised August 2011)
Case

United Breaks Guitars

By: John A. Deighton and Leora Kornfeld

When social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a... View Details

Keywords: Communication Technology; Customer Satisfaction; Marketing Communications; Marketing Strategy; Consumer Behavior; Network Effects; Service Delivery; Social and Collaborative Networks; Internet; Air Transportation Industry

Citation

Educators

Purchase

05 Sep 2016
News

3 Reasons Why Trump Needs to Start an Advertising Blitz

22 Feb 2017
News

What’s the Value of a Like?

Forthcoming
Article

Redemption Mechanisms in Poison Pills: Evidence on Pill Design and Law Firm Effects

By: Olivier Baum and Guhan Subramanian

We present the first evidence on the incidence of “trip wire” versus “last look” poison pills. Using a hand-collected data set of 130 poison pills implemented and/or amended between January 1, 2020 and March 31, 2023, we find that pills are almost evenly divided... View Details

Keywords: Acquisition; Negotiation Tactics; Contracts

Citation

27 Apr 2017
News

Instead Of Showing Off Wealth, Some Show Off Busy Schedules

20 Jul 2022
News

Might Elon Musk Be Forced to Buy Twitter?

Managing the Future of Work

The nature of work is changing. As companies grapple with forces—such as rapid technological change, shifting global product and labor markets, evolving regulatory regimes, outsourcing, and the fast emergence of the gig economy—they must overcome challenges and... View Details

17 May 2021
News

Key Inflation Gauge Overstating Prices, Harvard’s Cavallo Says

20 Jul 2018
News

James Sebenius on Henry Kissinger As Negotiator

November 2014
Article

Beyond Bedlam: How Consumers and Brands Alike Are Playing the Web

By: John A. Deighton and Leora Kornfeld

The new marketing order, as played out on media platforms like YouTube, Twitter and Instagram, is so unlike the order it is displacing that it might seem like bedlam, an asylum of sorts for ideas intelligible only to their creators. And yet, surely, something... View Details

Citation

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