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Show Results For
- All HBS Web
(302)
- People (6)
- News (143)
- Research (124)
- Events (1)
- Multimedia (18)
- Faculty Publications (47)
- 06 Feb 2015
- News
Why Twitter’s CEO is under pressure
- 29 Apr 2022
- News
Elon Musk Has Big Ideas for Twitter. Users Should Buckle Up.
- 10 Jul 2020
- News
Five Tips for Talking to Your Boss About Relocating
- April 2012 (Revised March 2013)
- Case
Social Strategy at American Express
By: Mikolaj Jan Piskorski and David Chen
American Express has developed a number of strategic partnerships with Facebook, Foursquare and Twitter to improve their card members experience and lower its customer acquisition cost. The case details the history of these partnerships, examines American Express' own... View Details
Piskorski, Mikolaj Jan, and David Chen. "Social Strategy at American Express." Harvard Business School Case 712-447, April 2012. (Revised March 2013.)
- January 2010 (Revised August 2011)
- Case
United Breaks Guitars
By: John A. Deighton and Leora Kornfeld
When social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a... View Details
Keywords: Communication Technology; Customer Satisfaction; Marketing Communications; Marketing Strategy; Consumer Behavior; Network Effects; Service Delivery; Social and Collaborative Networks; Internet; Air Transportation Industry
Deighton, John A., and Leora Kornfeld. "United Breaks Guitars." Harvard Business School Case 510-057, January 2010. (Revised August 2011.) (request a courtesy copy.)
- 05 Sep 2016
- News
3 Reasons Why Trump Needs to Start an Advertising Blitz
- 03 Nov 2015
- HBS Seminar
Avi Goldfarb, University of Toronto, Rotman School of Management
- 17 Mar 2016
- News
Why Leadership Development Has to Happen on the Job
- 22 Feb 2017
- News
What’s the Value of a Like?
- 27 Apr 2017
- News
Instead Of Showing Off Wealth, Some Show Off Busy Schedules
- Fall 2024
- Article
Redemption Mechanisms in Poison Pills: Evidence on Pill Design and Law Firm Effects
By: Olivier Baum and Guhan Subramanian
We present the first evidence on the incidence of “trip wire” versus “last look” poison pills. Using a hand-collected data set of 130 poison pills implemented and/or amended between January 1, 2020 and March 31, 2023, we find that pills are almost evenly divided... View Details
Baum, Olivier, and Guhan Subramanian. "Redemption Mechanisms in Poison Pills: Evidence on Pill Design and Law Firm Effects." Business Lawyer 79, no. 4 (Fall 2024).
Managing the Future of Work
The nature of work is changing. As companies grapple with forces—such as rapid technological change, shifting global product and labor markets, evolving regulatory regimes, outsourcing, and the fast emergence of the gig economy—they must overcome challenges and... View Details
- 20 Jul 2022
- News
Might Elon Musk Be Forced to Buy Twitter?
- 20 Jul 2018
- News
James Sebenius on Henry Kissinger As Negotiator
- 17 May 2021
- News
Key Inflation Gauge Overstating Prices, Harvard’s Cavallo Says
- November 2014
- Article
Beyond Bedlam: How Consumers and Brands Alike Are Playing the Web
By: John A. Deighton and Leora Kornfeld
The new marketing order, as played out on media platforms like YouTube, Twitter and Instagram, is so unlike the order it is displacing that it might seem like bedlam, an asylum of sorts for ideas intelligible only to their creators. And yet, surely, something... View Details
Deighton, John A., and Leora Kornfeld. "Beyond Bedlam: How Consumers and Brands Alike Are Playing the Web." GfK Marketing Intelligence Review 6, no. 2 (November 2014): 28–33.
- 14 Aug 2017
- News
Leaders Born in Darkness
- 19 Dec 2018
- News
Beware the Big Tech Backlash
- 15 Feb 2022
- News