Turn - Publications - Faculty & Research

05 Dec 2011
Research & Ideas

It’s Alive! Business Scholars Turn to Experimental Research

experimental studies at major universities. "Those books are basically reviews of social science research papers," says Norton, a social scientist who has been teaching in the Marketing Unit since 2005. "It turned out that corporate... View Details

Keywords: by Carmen Nobel

02 Oct 2019
Cold Call Podcast

Can Gimlet Turn a Podcast Network into a Disruptive Platform?

Keywords: Re: John A. Deighton & Jeffrey F. Rayport; Media & Broadcasting

10 Apr 2019
HBS Case

How Entrepreneurs Can Turn Lead Into Gold

colleagues David R. Clough, Tommy Pan Fang, and Balagopal Vissa, Wu recently conducted a review to examine how the entrepreneurial community thinks about acquiring resources, publishing their work in the paper, Turning Lead Into Gold: How... View Details

Keywords: by Michael Blanding; Financial Services

01 Mar 2011
News

Turning a Profit by Helping the Poor

04 Dec 2019
News

Alphabet Turns a Page and a Brin

01 Mar 2018
News

Turning Point: One Step at a Time

Christina Wallace (MBA 2010) (illustration by Gisela Goppel) Christina Wallace (MBA 2010) (illustration by Gisela Goppel) I cheated on the mile run in junior high gym class. I was a chubby girl who spent every moment of free time practicing piano, reading Nancy Drew,... View Details

Keywords: Christina Wallace (MBA 2010)

06 Jan 2012
News

When Polls Turn Up the Wrong Number

News

Paula Meehan Turned Heads, Restyled Hair Care Biz

15 Apr 2015
News

Has Obamacare Turned Voters Against Sharing the Wealth?

23 Mar 2015
News

Cities Turn to Social Media to Police Restaurants

09 Jul 2013
News

Can Zynga’s New CEO Turn The Stock Around?

19 Apr 2023
News

How to Turn Around a Toxic Workplace Culture

13 May 2021
News

Zhalisa Clarke's Sabbatical Story: Tech Leader Turned Healer

Keywords: DiDonna, Dennis; Sabbatical

20 May 2014
News

HBS Startup Turns Unused Gift Cards Into Cash

Keywords: entrepreneurship; startups; Retail Trade

22 Nov 2019
Blog Post

Avant Ski Makes Turns in Ski Media Objectivity

It seems like a former life: Investment banking at Goldman Sachs. Healthcare equity research at Citi. Boutique leadership consulting for aspiring CEOs. While Morristown, New Jersey, native Alli Widman (MBA 2009) cut her teeth in finance and consulting, and enjoyed the... View Details

January 2018 (Revised May 2019)
Case

Adeo Health Science: Turning a Product into a Brand

By: Elizabeth A. Keenan and Jill Avery

For decades, American parents were warned to avoid introducing potential allergens to their babies prior to their first birthday. But two influential clinical studies caused the medical establishment to radically reverse its position. Parents were now warned that... View Details

Keywords: Startup; Health Care; Consumer; Consumer Products; Branding; Distribution; Retailing; Go To Market Strategy; Marketing; Marketing Channels; Marketing Communications; Brands and Branding; Marketing Strategy; Entrepreneurship; Health Care and Treatment; Consumer Products Industry; Health Industry; United States; North America

Citation

Educators

Purchase

01 Oct 2019
News

Can Gimlet Turn a Podcast Network Into a Disruptive Platform?

01 Jun 2011
News

Rust Belt Turns ‘Sun Belt’ with Solar

true for the “green economy” movement: aged or unused factories in the Midwest being refurbished and turned into solar energy manufacturing plants. But Tom Tiller (MBA ’91) is really making it happen, the Indianapolis Star reported... View Details

Keywords: Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Electric Power Generation, Transmission, Distribution; Utilities