Trump - Publications - Faculty & Research

08 Oct 2008
Research & Ideas

Book Excerpt: A Sense of Urgency

steely determination will trump an analytically brilliant memo every time. If urgency is low, never patiently wait for a crisis (which may never come) to solve your problems. Bring the outside in. Act with urgency every day. If you are... View Details

Keywords: by John P. Kotter

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

target market and they don’t care if they alienate others.” “The challenge is to find the nugget of insight from this huge amount of data” Not every brand can get away with political messaging, however. John says a friend who sells artisan maple syrup in Vermont... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

02 Jun 2010
What Do You Think?

How Do You Weigh Strategy, Execution, and Culture in an Organization’s Success?

execution." The importance of execution was advanced, for example, by Mercedes Fernandez, who reminded us that "execution makes things happen." Bob Legge said: "An outstanding strategy weakly executed will always be View Details

Keywords: by Jim Heskett

06 Jan 2014
Research & Ideas

Technology Re-Emergence: Creating New Value for Old Innovations

"The value of some products may go beyond pure functionality to embrace non-functional aspects that can influence consumer buying behaviors," Raffaelli says. "Although it is unlikely that such emotional or self-expressive benefits will completely View Details

Keywords: by Carmen Nobel; Apparel & Accessories; Technology; Consumer Products

11 Oct 2006
What Do You Think?

How Do We Respond to the “Dependency Ratio” Dilemma?

declare bankruptcy and walk away from as much of its obligation as possible. Potential management responses can get pretty complicated. In this instance, growth trumps greater productivity, because the latter alone raises the dependency... View Details

Keywords: by Jim Heskett

15 Dec 2003
Research & Ideas

The New Global Business Manager

from other cultures think, argue, and perceive things very differently. A manager who is sensitive to that will understand and respond much better in a global context. Just living in that world of trade-offs can be invaluable. Understanding how the need for global... View Details

Keywords: by Cynthia Churchwell

12 Oct 2022
Research & Ideas

When Design Enables Discrimination: Learning from Anti-Asian Bias on Airbnb

well-documented by law enforcement groups, advocacy organizations, and public surveys in the United States since COVID-19 upended the world in 2020. In March of 2020, then-President Donald Trump dubbed COVID-19 “the Chinese virus” in a... View Details

Keywords: by Pamela Reynolds; Technology; Travel

25 Jul 2005
Research & Ideas

Fool vs. Jerk: Whom Would You Hire?

comes to getting a job done, of course competence trumps likability. "I can defuse my antipathy toward the jerk if he's competent, but I can't train someone who's incompetent," says the CIO at a large engineering company. Or, in... View Details

Keywords: by Tiziana Casciaro & Miguel Sousa Lobo

02 Aug 2020
What Do You Think?

Is the 'Experimentation Organization' Becoming the Competitive Gold Standard?

experiments. Booking.com conducts thousands of tests every month. Evidence from a test always trumps executive opinion. Even the failures that tests often produce are regarded as opportunities for learning rather than costly mistakes. The... View Details

Keywords: by James Heskett; Technology

29 Oct 2006
Research & Ideas

The History and Influence of Andy Grove

If you look at some of the principles by which he ran that company, you can see that in an upside-down way, he learned them in Hungary. Everything Intel was, Grove's experience in Hungary was not. Here are a couple of examples. "Knowledge power" View Details

Keywords: by Sean Silverthorne; Computer

04 Sep 2019
Research & Ideas

'I Know Why You Voted for Trump' and Other Motivation Misperceptions

After Donald Trump won the US presidency in 2016, many Americans who hadn’t voted for him wondered: What exactly motivated so many other voters to choose him? It was a question right in the research wheelhouse of Harvard Business School... View Details

Keywords: by Dina Gerdeman

25 Aug 2017
Op-Ed

Op-Ed: After Charlottesville, Where Does a CEO's Responsibility Lie?

business leaders. Those who had until then been willing to either support Trump or at least mute their criticisms clearly felt that his responses to the protests and violence made that stance no longer sustainable. For example,... View Details

Keywords: by Gautam Mukunda

02 Sep 2016
Op-Ed

The Twitter Election

Every four years, a new American presidential campaign gives a fresh boost to social media. This year the winner is Twitter. Donald Trump has racked up 11.3 million Twitter followers (and counting) compared with 8.5 million for Hillary... View Details

Keywords: by John Quelch and Thales Teixeira

26 Jun 2019
Research & Ideas

Why the US-China Tariff Standoff Hurts American Companies More

"We are the 'piggy bank' that everyone wants to take advantage of," President Donald Trump told his 61 million Twitter followers in May, days after he hiked tariffs on $200 billion worth of Chinese goods. "NO... View Details

Keywords: by Danielle Kost; Retail; Manufacturing; Steel

17 Jul 2017
Op-Ed

Op-Ed: As America Recedes from Global Leadership, Its CEOs are Stepping Up

Germany, earlier this month, President Trump was “odd man out” on both global trade and climate change. China, Russia, and India joined the European nations in fostering global trading commitments and climate change. As View Details

Keywords: by Bill George

07 Oct 2024
Research & Ideas

Election 2024: Why Demographics Won't Predict the Next President

forecaster who knew future demographic trends perfectly would have poorly predicted upcoming elections. “Using previous voting results and demographic trends and applying them to future elections is just not a reliable way to forecast upcoming elections,” says Shapiro.... View Details

Keywords: by Jay Fitzgerald

08 Mar 2017
Op-Ed

Op-Ed: Can the Proposed American Health Care Act Improve on 'Obamacare'?

Yesterday, President Donald Trump endorsed the American Health Care Act (AHCA), a plan proposed by Republican United States lawmakers to replace the Affordable Care Act (ACA), more commonly known as “Obamacare.” Democrats rallied against... View Details

Keywords: by John Quelch, Dr. Gordon Moore, and Emily Boudreau

12 Apr 2018
Op-Ed

Op-Ed: The Trouble with Tariffs

Stacks of shipping containers waiting to be filled with export goods. ralfgosch In March, when the Trump administration released its proposed tariffs list against China, I was eager to get a look. After all, these are the products from... View Details

Keywords: by Willy C. Shih; Manufacturing; Auto; Steel; Air Transportation; Technology; Telecommunications

22 Dec 2016
Op-Ed

The Small Business Administration is a Model for How to Drive Economic Growth

eliminating SBA programs. Rather, it was an ambitious plan to make it easier for constituencies, like small businesses, to access the programs and services that are in place to help them. “The SBA is perhaps the perfect prototype for a View Details

Keywords: by Karen Mills

11 Jul 2005
Research & Ideas

The New International Style of Management

customer-centric tends to be deeply embedded throughout the organization." 'corporate Culture Trumps National Culture' These findings suggest that excellence in global corporate competition demands certain success-enabling... View Details

Keywords: by Garry Emmons

Publications