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  • January 2016
  • Case

Sentient Jet: The Uber of Private Jets

By: Anat Keinan and Sandrine Crener
Founded in 1999 in the Boston area, Sentient Jet had become a leading private aviation company in the United States. Its success was built on the introduction of a groundbreaking membership program that offered business travelers the flexibility and convenience of... View Details
Keywords: Private Jets; Private Aviation; Luxury; Luxury Service; Uber; Branding; Growth Strategy; Client Acquisition; Innovative Business Model; Disruptive Innovation; Collaborative Consumption; Disruption; Disruptive Business Model; Travel; Reputation Management; Sharing Economy; Word Of Mouth; Customer Engagement; Aircraft; Membership Programs; Loyalty Program; Brand Positioning; Brand Building; Brand Differentiation; Customer Service; Exceeding Consumer Expectations; 2-way Business Model; Marketing Partnerships; Netjet; Air Transportation; Entrepreneurship; Growth and Development Strategy; Air Transportation Industry
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  • 27 Feb 2014
  • News

What Good Are Airports If You Can't Get There?

  • 06 Sep 2024
  • News

Know Your HBS Staff: Anna DeSousa

  • 31 Aug 2011
  • Research & Ideas

Improving Fairness in Flight Delays

Assistant Professor Douglas Fearing doesn't have the magic bullet to make this painful part of air travel a thing of the past. But his research on evaluating and improving the performance of complex systems such as air traffic control... View Details
Keywords: by Julia Hanna; Entertainment & Recreation; Air Transportation
  • March 2011
  • Case

Grand Circle Travel: Where Risk Comes with the Territory

By: Herman B. Leonard
A worldwide travel company is intrinsically exposed to risks of natural and man-made disasters. How do you organize a business for success when it must on a nearly daily basis cope with hazards ranging from minor mishaps to large-scale catastrophes? Alan and Harriet... View Details
Keywords: Crisis Management; Risk and Uncertainty; Safety; Transportation; Organizational Design; Decision Choices and Conditions; Organizational Structure; Mission and Purpose; Competitive Advantage; Travel Industry
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  • 25 Jun 2007
  • Research & Ideas

HBS Cases: Beauty Entrepreneur Madam Walker

African American social life that revolved around church, adds Miller. Walker associated comfortably with churchgoing folk, and while maintaining her punishing schedule of business travel by train, she was invited to stay in the homes of... View Details
Keywords: by Martha Lagace; Beauty & Cosmetics
  • 14 Jul 2015
  • Blog Post

On the Road: Zurich, Warsaw, and Istanbul

While the Admissions team always hosts information sessions on campus throughout the year, we also travel around the globe to meet prospective students and spread the word about HBS. Summer is a particularly busy time for us, so be sure... View Details
  • April 1985 (Revised November 1987)
  • Case

Lou Gerstner

By: John J. Kao
Describes Lou Gerstner and his approach to managing entrepreneurship and organizational change at American Express Travel Related Services Company. Mr. Gerstner is chairman and CEO of the firm. View Details
Keywords: Organizational Change and Adaptation; Change Management; Corporate Entrepreneurship; Travel Industry; Travel Industry
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  • January 2009 (Revised June 2009)
  • Case

Distribution at American Airlines (A)

By: Benjamin Edelman
American Airlines sought to reduce the fees it pays to global distribution services (GDSs)—such as SABRE—to reach travel agents. But GDSs held significant tactical advantages. For example, GDSs had signed long-term exclusive contracts with the corporate customers who... View Details
Keywords: Price; Globalized Firms and Management; Governing Rules, Regulations, and Reforms; Distribution; Service Operations; Competition; Travel Industry; Travel Industry
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  • 17 Aug 2012
  • News

Scaling is Hard, Case Study: TripAdvisor

  • 22 May 2015
  • News

Children's Hospital set to expand

  • December 2013 (Revised March 2016)
  • Case

Managing Online Reviews on TripAdvisor

By: Thales Teixeira and Leora Kornfeld
In 2013, TripAdvisor was the most visited online travel site in the world. It hosted a massive repository of information on hotels and travel services, and provided millions of reviews written by consumers. Consumers were becoming increasingly motivated to read and... View Details
Keywords: Online Word-of-mouth; Online Reviews; Hotels; Internet and the Web; Marketing Communications; Marketing Reference Programs; Digital Marketing; Customer Satisfaction; Travel Industry; Travel Industry
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  • Profile

Lisa Cousins

Why was earning your MBA at HBS important to you? I grew up in a very small town – you could call it “the middle of nowhere” – and have always been a bit of a dreamer, with aspirations to be a leader in the travel industry from a very... View Details
Keywords: Services; Entertainment / Media
  • 27 Jan 2022
  • HBS Seminar

Hamsa Bastani, Wharton

  • 2013
  • Other Unpublished Work

Comments on Commitments in AT.39740 — Google

By: Benjamin Edelman and Zhenyu Lai
We evaluate Google's proposed Commitments in light of our research on the effects of Google Flight Search on traffic to competing online travel agencies. View Details
Keywords: Competition; Regulation; Google; Bias; Law; Internet; Search Technology; Technology Networks; European Union
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  • March 2000 (Revised November 2001)
  • Case

Rosenbluth International and Biztravel.com

Rosenbluth, the third largest U.S. travel agency, uses the Internet to serve new customers with a high-service strategy. Rosenbluth acquires Biztravel.com and integrates the customer support and logistics aspects of service delivery. View Details
Keywords: Horizontal Integration; Internet and the Web; Service Delivery; Acquisition; Travel Industry; United States
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  • April 2010 (Revised March 2011)
  • Case

The Auction for Travelport (A)

By: Andrei Hagiu and Misha Sanwal
A senior Blackstone director is deciding how aggressively to bid for Travelport, a travel distribution business containing several key services and platforms. Travelport's most important properties were Galileo, one of the top 3 global distribution systems (GDSs),... View Details
Keywords: Value Creation; Product Positioning; Cost vs Benefits; Private Equity; Leveraged Buyouts; Competitive Advantage; Auctions; Industry Structures; Travel Industry
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  • Teaching Interest

Field Global Immerson

By: Martin A. Sinozich

The FIELD Global Immersion (FGI) is a semester-long first-year (RC) MBA course. The course is a capstone of sorts, and it requires students to build on learnings from their first-year courses and apply them to real-world business problems. At the beginning of the... View Details

  • TeachingInterests

Field Global Immersion

By: Archie L. Jones

The FIELD Global Immersion (FGI) is a semester-long first-year (RC) MBA course. The course is a capstone of sorts, and it requires students to build on learnings from their first-year courses and apply them to real-world business problems. At the beginning of... View Details

  • July 2001 (Revised December 2001)
  • Case

American Express Interactive

By: Lynda M. Applegate
Follows the protagonist, Sonia Sharpe, as she and her American Express Interactive Team attempt to develop and market an interactive, on-line, corporate travel service in a highly competitive environment. Looks at the possible resources and partnerships a company needs... View Details
Keywords: Corporate Entrepreneurship; Partners and Partnerships; Growth and Development Strategy; Competitive Strategy; Marketing Strategy; Product Positioning; Applications and Software; Technological Innovation; Global Strategy; Expansion; Information Technology; Vertical Integration; Travel Industry; Travel Industry
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