Publications

September 2006 (Revised March 2012)
Case

Fritidsresor Under Pressure (A): The First 10 Hours

By: Joshua D. Margolis, Vincent Marie Dessain and Anders Sjoman

When a tsunami hit Southeast Asia on December 26, 2004, the leadership team at a Swedish tour company must manage a devastating crisis affecting thousands of its customers and employees in Thailand. Documents the challenges the company faced in the first ten hours of... View Details

Keywords: Decision Choices and Conditions; Leadership; Crisis Management; Natural Disasters; Tourism Industry; Thailand; Sweden

June 1989
Case

Archeology for Profit: The Business of Treasure

By: Christian Schaack and Arthur Schleifer Jr.

Keywords: Tourism Industry

Find at Harvard

March 2001 (Revised March 2003)
Case

Chase's Strategy for Syndicating the Hong Kong Disneyland Loan (B)

By: Benjamin C. Esty and Michael Kane

Supplements the (A) case. View Details

Keywords: Working Capital; Project Finance; Relationships; Financing and Loans; Financial Strategy; Tourism Industry; Hong Kong

July 2008 (Revised January 2009)
Case

Londolozi: Towards a Sustainable Business Model and Ecological Integrity in Southern Africa

By: Rawi E. Abdelal and Thomas Koelble

The Londolozi game viewing reserve in South Africa became a defining icon of ecotourism during the 1990s and early 2000s-that is, a tourist business promoting ecological land management and, at the same time, local economic development. The reserve was in a region in... View Details

Keywords: Developing Countries and Economies; Organizational Change and Adaptation; Business and Community Relations; Business and Government Relations; Environmental Sustainability; Tourism Industry; South Africa

March 2006 (Revised April 2008)
Teaching Note

Celebrity Cruises, Inc.: A Taste of Luxury (TN)

By: Frances X. Frei

Keywords: Tourism Industry

December 1986 (Revised November 1990)
Case

Club Med (A)

The rapidly growing American subsidiary of an international resort company seeks to identify the factors underlying its success. The case describes the forces that shape the industry's structure, raising the issue of where it is possible for Club Med to establish a... View Details

Keywords: Competitive Advantage; Organizational Culture; Tourism Industry; United States

03 Oct 2019
News

Skydeck Live: Galactic Returns

Photo courtesy of Laetitia Garriott de Cayeux Subscribe on iTunes Subscribe on SoundCloud More Skydeck episodes Dan Morrell: When Laetitia Garriott de Cayeux (MBA 2004) started at HBS in 2002, the private space industry was really just... View Details

Keywords: Space Research and Technology; Government

August 1995
Case

Travelex: "The World's Largest Operator of Passenger Terminal Bureaux de Change"

By: Richard F. Meyer

Keywords: Tourism Industry

Find at Harvard

May 2007
Case

Westin Hotels and Resorts: Operations of a Lifestyle Experience

By: Frances X. Frei, Chekitan S. Dev and Laure Mougeot Stroock

Westin Hotels and Resorts adopted a new "lifestyle" brand strategy which provided guests with a new service experience. The dilemma Westin faced was how to operationally build a brand that delivered consistent service on intangible values. View Details

Keywords: Customer Relationship Management; Decision Choices and Conditions; Growth Management; Brands and Branding; Service Operations; Value Creation; Tourism Industry

November 2005 (Revised January 2006)
Teaching Note

Carnival Cruise Lines (TN)

By: Lynda M. Applegate and Gabriele Piccoli

Teaching Note to 9-806-015. View Details

Keywords: Tourism Industry

02 Jun 2021
Blog Post

Paul’s Sabbatical Story: Hypothesis-Testing by Sabbaticals

realities of working in the tourism industry far from friends and family. Paul credits this sabbatical—and his five others—as instrumental in career wayfinding. He’s learned not to expect epiphanies from... View Details

September 2023 (Revised December 2023)
Case

Twiddy & Company: Trust in a Chaotic Environment

By: Sandra J. Sucher, Shalene Gupta and Tom Quinn

Twiddy & Company, known for Southern hospitality rooted in personal interactions, needed to adjust to contactless remote customer service as fear of the contagious virus prevented person-to-person contact. Local elected officials, in a bid to stop tourists from... View Details

Keywords: Trust; Health Pandemics; Organizational Culture; Disruption; Government Legislation; Transportation; Tourism Industry; North Carolina; United States

October 2015 (Revised September 2016)
Case

Peru: Economic Miracle or Just a Mirage?

By: Richard H.K. Vietor, Fernando A. D'Alessio and Ricardo M. Pino

After years of rapid growth, Peru's economy had recently slowed. Mineral prices were down and the current President, Humala, had only a year remaining in office before the next election. And he could not run again. While the country had many strengths, especially in... View Details

Keywords: Resources; Internal Security; Politics; Natural Environment; Metals and Minerals; Country; Political Elections; Social Issues; Economic Growth; Tourism Industry; Peru

October 1978 (Revised December 1980)
Case

Club Mediterranee

Focuses on Club Med's strategy in the U.S. market. The experience of Club Med is largely among Europeans, but the Club has attracted young, single U.S. tourists to its Caribbean resorts. Should Club Med attempt to attract other market segments? What should its growth... View Details

Keywords: Marketing Strategy; Growth and Development Strategy; Tourism Industry; United States; Europe

09 Jan 2019
Research & Ideas

The UK Needs a Bold Strategy Around Competition to Survive Brexit

developing a post-Brexit strategy, including a green paper on industrial strategy published last year, Porter believes a far bolder approach is needed. First and foremost, the UK must define a new value proposition for itself as a... View Details

Keywords: by Michael Blanding

December 2011
Supplement

TripAdvisor

By: Sunil Gupta and Kerry Herman

Keywords: Travel Industry; Travel Industry

February 2008 (Revised August 2012)
Background Note

Note on Medical Travel

By: Regina E. Herzlinger and Sara Green

Background notes for MedVal and Fortis case studies. View Details

Keywords: Cost; Health Care and Treatment; Cross-Cultural and Cross-Border Issues; Health Industry; Health Industry; India