Publications

March 2023 (Revised June 2023)
Case

Doing Business in Kigali, Rwanda

By: Andy Zelleke, A. Zelleke, Leonard A. Schlesinger, Leonard A. Schlesinger, Pippa Tubman Armerding and Wale Lawal

This case examines the challenges and opportunities of doing business in Rwanda. It highlights Rwanda's economic transformation in the decades leading up to 2023 in the context of its history, culture, and politics. The case gives an overview of some of the main... View Details

Keywords: Business History; Business and Government Relations; Technological Innovation; Foreign Direct Investment; Economic Growth; Tourism Industry; Tourism Industry; Rwanda

June 2012 (Revised October 2012)
Teaching Note

TripAdvisor (TN)

By: Sunil Gupta

By 2010, TripAdvisor (TA) was the largest travel site in the world operating in 24 countries and 16 languages, with listings for 455,000 hotels, 92,000 attractions and 564,000 restaurants in over 71,000 destinations worldwide. It had over 40 million reviews from 35... View Details

Keywords: Marketing; Digital Marketing; Marketing Strategy; Internet and the Web; Tourism Industry; Tourism Industry; China; United States

July 2005 (Revised April 2006)
Case

Carnival Cruise Lines

By: Lynda M. Applegate, Robert Kwortnik and Gabriele Piccoli

Highlights the potential value of customer data and the choices and challenges the firm faces when attempting to capture this value. Carnival collects a significant amount of individual-level behavioral and demographic customer data. Senior management must now decide... View Details

Keywords: Consumer Behavior; Demographics; Customer Relationship Management; Knowledge Use and Leverage; Performance Improvement; Business Strategy; Tourism Industry; Tourism Industry

October 1986 (Revised June 1988)
Case

Americana (A)

Americana Hotels decides to lease a resort hotel on Jamaica's north coast from the Jamaican government. Management must decide whether to operate it as a traditional resort, or as an all-inclusive, club-type resort, similar to those operated by Club Med. The... View Details

Keywords: Marketing Strategy; Tourism Industry; Tourism Industry; Jamaica

11 Dec 2012
First Look

First Look: Dec. 11

case studies two general issues. First, it discusses the potential barriers that exist for the development of the tourism sector. Second, it presents the debate of whether governments may want to use tourism... View Details

Keywords: Sean Silverthorne

April 2018
Case

Wilderness Safaris: Ecotourism Entrepreneurship

By: James E. Austin, Megan Epler Wood and Herman B. "Dutch" Leonard

Wilderness Safaris sees itself as a conservation company that is built on a business model of providing high-end, premium-priced wildlife safaris in various locations in Africa. Dependent on functioning, healthy ecosystems for its long-term survivability as a business,... View Details

Keywords: Sustainability; Conservation Planning; Corporate Social Responsibility; Ecotourism; Strategy; Social Enterprise; Social Entrepreneurship; Environmental Sustainability; Corporate Social Responsibility and Impact; Expansion; Growth and Development Strategy; Tourism Industry; Entertainment and Recreation Industry; Travel Industry; Africa; Botswana

2018
Working Paper

Sustainability and Green Business in Latin America During Globalization Waves

By: Geoffrey Jones

This working paper examines the impact of modern business enterprise on the natural environment of Latin America during the globalization waves between the 19th century and the present day. It argues that although global capitalism created much wealth for the region,... View Details

Keywords: Globalization; Natural Environment; Outcome or Result; Business History; Pollutants; Environmental Sustainability; Green Technology Industry; Beauty and Cosmetics Industry; Tourism Industry; Latin America

SSRN

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2009
Report

Clusters and Dubai's Competitiveness

By: Christian H.M. Ketels

The Dubai Cluster Competitiveness Report presents a consistent analysis of the four clusters that currently dominate the Dubai economy: construction, financial services, tourism, and transportation and logistics. Each of the four cluster chapter provides a profile of... View Details

Keywords: Economy; Industry Clusters; Performance Evaluation; Competitive Strategy; Competitive Advantage; Tourism Industry; Tourism Industry; Tourism Industry; Tourism Industry; Dubai

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Research Summary

Overview

My research is at the intersection of organizational strategy, global sustainability governance, and social change. It explores the diffusion of sustainability standards to non-traditional sectors (e.g. jewelry, cannabis, plastics, pets) and the relationship between... View Details

October 1997 (Revised September 2000)
Case

Disney (A): From Disneyland to Disney World—Learning the Art of Land Assembly

By: Michael A. Wheeler and Georgia Levenson

Walt Disney is contemplating sites for a new theme park, building on the success of Disneyland in Anaheim. The focus is on Disney's strategy for land negotiation and acquisition, which is informed by his experience with the Anaheim park. View Details

Keywords: Negotiation Types; Negotiation Tactics; Acquisition; Tourism Industry; Tourism Industry; California

February 2018 (Revised February 2018)
Supplement

HNA Group: Global Excellence with Chinese Characteristics (B)

By: William C. Kirby and Yuanzhuo Wang

This case provides a brief overview of the success and challenges of the HNA Group between 2015 and late 2017 when it grew rapidly through global acquisitions to become 170 on the 2017 Fortune 500 list. A firm that had begun as a provincial airline in China was now a... View Details

Keywords: Internationalization; Scrutiny; Growth; China; Philanthropy; One Belt One Road; Globalized Markets and Industries; Growth and Development; Acquisition; Corporate Governance; Tourism Industry; Tourism Industry; Tourism Industry; China; United States; Europe; Asia; South America; Southeast Asia

June 17, 2016
Comment

Companies Need to Start Marketing Security to Customers

By: John A. Quelch

Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details

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July 2021 (Revised August 2021)
Supplement

Airbnb Emerges from the Pandemic: Lessons for Stakeholder Governance (B)

By: Benjamin C. Esty and Allison M. Ciechanover

As the COVID pandemic spread in early 2020, global travel ground to a halt. For Airbnb, the San Francisco-based platform for renting accommodations, the impact was both swift and severe as revenues plummeted more than 70% over the prior year. Responding to the sudden... View Details

Keywords: Business and Stakeholder Relations; Corporate Governance; Crisis Management; Leadership; Two-Sided Platforms; Corporate Social Responsibility and Impact; Mission and Purpose; Value Creation; Decision Making; Goals and Objectives; Tourism Industry; Tourism Industry; Tourism Industry; United States

January 2015 (Revised October 2016)
Case

onefinestay: Building a Luxury Experience in the Sharing Economy

By: Jill Avery, Anat Keinan and Liz Kind

onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details

October 1997 (Revised September 2000)
Case

Disney (B): The Third Battle of Bull Run

By: Michael A. Wheeler and Georgia Levenson

The saga of Disney's efforts to build a theme park in Manassas, Va. in the early 1990s is told. Disney's strategy against the various opponents of the project is presented. View Details

Keywords: Negotiation Types; Tourism Industry; Tourism Industry; United States

August 2019
Case

Experiencya Cuba: Two Entrepreneurs in Havana

By: Charles F. Wu, Mariana Cal and Fernanda Miguel

In 2019, two Cuban entrepreneurs discussed their growth strategy, given the regulatory framework instability, for private companies, in Cuba. Experiencya Cuba offered car and apartment rentals, airport pick-up, and tours around the island, all conducted in perfectly... View Details

Keywords: Self-employed; Regulatory Changes; Developing Countries and Economies; Entrepreneurship; Growth and Development Strategy; Problems and Challenges; Tourism Industry; Tourism Industry; Tourism Industry; Cuba

24 Jul 2007
First Look

First Look: July 24, 2007

hospitals in the West. Apollo's managers must decide how best to capitalize on the group's remarkable medical capabilities. One option was to bet on global medical tourism by trying to attract patients from Asia and worldwide needing... View Details

Keywords: Martha Lagace

12 Jan 2010
First Look

First Look: Jan. 12

Joshua Weiss Abstract In the face of daunting barriers, the Abraham Path Initiative envisions uncovering and revitalizing a route of cultural tourism that follows the path of Abraham and his family some 4,000 years ago across the Middle... View Details

Keywords: Martha Lagace

March 2003 (Revised August 2005)
Case

National Parks Conservation Association

By: Forest L. Reinhardt and Briana Huntsberger

The National Parks Conservation Association seeks to help the U.S. National Park Service increase its efficiency by incorporating principles of business management so that American national parks will be better managed. Its efforts raise fundamental questions about the... View Details

Keywords: Nonprofit Organizations; Business or Company Management; Corporate Governance; Government and Politics; Natural Environment; Cooperation; Tourism Industry; Tourism Industry; Tourism Industry; United States