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  • February 2008 (Revised April 2008)
  • Case

Avaya (A)

Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details
Keywords: Marketing; Demand and Consumers; Performance Improvement; Relationships; Sales; Cooperation
Related
  • 18 Apr 2022
  • HBS Case

Dick’s Sporting Goods Followed Its Conscience on Guns—and It Paid Off

hadn’t purchased his AR-15 assault-style rifle at a Dick’s Sporting Goods store. But he had legally bought a different shotgun months earlier at a local Dick’s outlet—and that hit close enough to home for Stack. “I don’t want to be part of the story anymore,” Stack... View Details
Keywords: by Jay Fitzgerald
  • February 2008
  • Supplement

Avaya (C): Implementing Demand Generation in Brazil

Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details
Keywords: Marketing; Relationships; Sales
Related
  • February 2008
  • Supplement

Avaya (B)

Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details
Keywords: Marketing; Relationships; Sales
Related
  • Article

Power to the People

By: Eric D. Werker

Every nongovernmental organization has a mission statement. For example, CARE, one of the world's largest and best-funded NGOs, explains its mission as serving "individuals and families in the poorest communities in the world. Drawing strength from our global... View Details

Keywords: Mission and Purpose; Food; Service Operations; Inflation and Deflation; Experience and Expertise; Economic Slowdown and Stagnation; Knowledge; Poverty; Agribusiness; Diversity; Non-Governmental Organizations; Innovation and Invention; India
Related
  • February 2008 (Revised May 2009)
  • Supplement

Avaya (D): Early Results of the Demand Generation Initiative

Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details
Keywords: Marketing; Cooperation; Sales
Related
  • 05 Feb 2009
  • Research & Ideas

In Praise of Marketing

the United States. The latest Interbrand listing of the most valuable global brands reveals seven American brands in the top ten and sixty in the top hundred, more than twice the expected numbers based on... View Details
Keywords: by John Quelch; Advertising
  • 24 Nov 2008
  • Research & Ideas

Harvard Business School Discusses Future of the MBA

the value of business school research. Henry Mintzberg of McGill University in Montreal devoted a book to his contention that "conventional MBA programs train the wrong people in the wrong ways with the wrong consequences." Leadership, central to the mission... View Details
Keywords: by Roger Thompson & HBS Bulletin; Education
  • 05 Dec 2023
  • Research & Ideas

Lessons in Decision-Making: Confident People Aren't Always Correct (Except When They Are)

the right people are confident, suggests recent research by Thomas Graeber, assistant professor at Harvard Business School. His work tested the effects of meta-cognition—essentially, whether more skilled people are also more confident... View Details
Keywords: by Kara Baskin
  • 13 May 2008
  • First Look

First Look: May 13, 2008

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=508023 Identifying and Exploiting the Right Entrepreneurial Opportunity...For You Harvard Business School Case 808-043 This note provides an analytical framework for assessing... View Details
Keywords: Martha Lagace
  • 24 Oct 2023
  • HBS Case

From P.T. Barnum to Mary Kay: Lessons From 5 Leaders Who Changed the World

stories contain pearls of management wisdom for today’s executives looking to lead with excellence. “Without exception, all these people are opportunity seekers,” says Simons of the leaders profiled, which include former British Prime Minister Margaret Thatcher and... View Details
Keywords: by Avery Forman
  • 15 Mar 2024
  • HBS Case

Let's Talk: Why It's Time to Stop Avoiding Taboo Topics at Work

You feel your career stalling, with no clear path for advancement or a raise. You know the right conversation, artfully navigated, with the right individual at the right time... View Details
Keywords: by Avery Forman
  • 26 Apr 2024
  • HBS Case

Deion Sanders' Prime Lessons for Leading a Team to Victory

black socks in the training room may be the same person who costs you the game.” Companies can set similar expectations of employees. “Every profession has the equivalent of a uniform,” Sanders says. “Every workplace has rules.” 4. Send the View Details
Keywords: by Avery Forman; Sports
  • 28 Feb 2007
  • Research & Ideas

Capital Rules: The Tensions of Global Finance

What fuels a global economy? Certainly the easy flow of capital across national boundaries would seem near the top of the list. But financial globalization is not an on/off switch, notes Professor Rawi Abdelal. Different countries and... View Details
Keywords: by Rawi Abdelal
  • 11 Jun 2024
  • In Practice

The Harvard Business School Faculty Summer Reader 2024

As the vacation season looms, Harvard Business School faculty members share recommendations for a little light reading. Spoiler alert: Lessons in Chemistry tops two of their beach-read lists. For those whose brains can’t—or won’t—turn off, HBS faculty also suggest some... View Details
Keywords: by Avery Forman
  • 01 Nov 2021
  • What Do You Think?

How Long Does It Take to Improve an Organization’s Culture?

Sure the Right People End Up with Power in Organizations? The right culture, hiring and promotion processes, peer evaluations, and firing policies will ensure that power ends up in the View Details
Keywords: by James Heskett
  • 01 Nov 2010
  • Research & Ideas

How IT Shapes Top-Down and Bottom-Up Decision Making

What determines whether decisions happen on the bottom, middle, or top rung of the corporate ladder? New research offers a surprising conclusion: The answer often lies in the technology that a company uses. Information-based systems, such... View Details
Keywords: by Carmen Nobel
  • 22 Feb 2024
  • Research & Ideas

How to Make AI 'Forget' All the Private Data It Shouldn't Have

can learn to mimic, associating the right output to a given input. And this paradigm works fantastically well. Increasingly, these models are trained on very large datasets that contain data that we might not actually want to include... View Details
Keywords: by Rachel Layne; Technology; Information Technology
  • 12 Sep 2023
  • Book

Successful, But Still Feel Empty? A Happiness Scholar and Oprah Have Advice for You

manage my feelings,’” Brooks says. “They don’t treat their self-management with the same seriousness that they treat their corporate management.” Big idea 1: The right path for you A straight sprint up the corporate ladder is what society... View Details
Keywords: by Avery Forman
  • 26 Jul 2023
  • Research & Ideas

STEM Needs More Women. Recruiters Often Keep Them Out

much as 80 percent of tuition for delivering top applicants. “If you're not really thinking about how these little subtle differences might occur here, before people even apply, then maybe you're missing out on potential non-traditional... View Details
Keywords: by Rachel Layne

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