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  • All HBS Web  (546)
    • News  (175)
    • Research  (247)
    • Multimedia  (1)
  • Faculty Publications  (31)

Show Results For

  • All HBS Web  (546)
    • News  (175)
    • Research  (247)
    • Multimedia  (1)
  • Faculty Publications  (31)
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  • 05 May 2008
  • Research & Ideas

Connecting with Consumers Using Deep Metaphors

mind. One is Coca-Cola's "I'd like to teach the world to sing," which invokes the deep metaphor of connection and the ability of the brand to bring diverse people together. It also engaged the deep metaphor of social balance by View Details
Keywords: by Martha Lagace; Consumer Products
  • 30 Mar 2020
  • Research & Ideas

The New Rules for Remote Work: Pandemic Edition

manager can say, ‘It’s 3 p.m., and it’s been a tough week. Take the rest of the afternoon off and spend time with your loved ones.’ You’d be meeting people where they are by recognizing that everyone is View Details
Keywords: by Dina Gerdeman
  • 18 Aug 2003
  • Research & Ideas

How New Managers Become Great Managers

nationwide office supplies superstore, she recalled: I'm not a good example of how to manage your career. I've just been willing to raise my hand several times for new opportunities. I've taken a lot of what others would perceive to be... View Details
Keywords: by Linda Hill
  • 04 Oct 2022
  • What Do You Think?

Have Managers Underestimated the Need for Face-to-Face Contact?

organizations can be built on remote work and remote workers, even those working in a hybrid manner with some time spent in the office. Greg Carmichael, CEO and chairman of Fifth Third Bancorp, quoted in a previous column, put it most... View Details
Keywords: by James Heskett
  • 21 Aug 2019
  • Research & Ideas

What Machine Learning Teaches Us about CEO Leadership Style

CEOs are communicators. Studies show that CEOs spend 85 percent of their time in communication-related activities, including speeches, meetings, and phone calls with people both inside and outside the firm. Now, new research using machine... View Details
Keywords: by Michael Blanding
  • 05 Sep 2019
  • Sharpening Your Skills

Making the Right Technical Hire

If I had a nickel for every time I get an email or text asking if I know any full stack developers for hire, I could cover the cost of my next trip to San Francisco. I’m also struck by the number of founders who say they’re raising more... View Details
Keywords: by Julia Austin; Technology
  • 26 Apr 2011
  • First Look

First Look: April 26

simply a bilateral matter. First, a need to secure construction permits in multiple jurisdictions around the Baltic Sea involved other countries. And second, Germany's membership in the European Union entailed compliance with goals and values of the entire union, which... View Details
Keywords: Sean Silverthorne
  • 29 Jun 2016
  • Research & Ideas

The $1 Trillion Link Between Mental Health and Economic Productivity

significantly less likely to suffer from symptoms of anxiety and depression, like crying more than once a week, waking up several times a night, or feeling worthless,” Ashraf says. The reason? People feel more mentally healthy when they... View Details
Keywords: by Carmen Nobel
  • 12 Sep 2017
  • First Look

First Look at New Research and Ideas, September 12, 2017

https://www.hbs.edu/faculty/Pages/item.aspx?num=53182 September–October 2017 Harvard Business Review The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests By: Kohavi, Ron, and Stefan H. Thomke Abstract—In the fast-moving... View Details
Keywords: Carmen Nobel
  • 29 Apr 2014
  • First Look

First Look: April 29

not focused on them. In this paper we argue for greater recognition of repositioning costs, provide a repositioning cost typology, and demonstrate the fertility of this approach with a simple model of inter-firm competitive interaction in which repositioning costs... View Details
Keywords: Sean Silverthorne
  • 29 Aug 2005
  • Research & Ideas

How Organizations Create Social Value

organizations wanting to create social value. The researchers stressed the importance of synergies between Economic Value (EV) and Social Value (SV), calling them "two sides of the same coin." By aligning EV and SV, both... View Details
Keywords: by Manda Salls
  • 01 May 2017
  • Research & Ideas

Bad At Your Job? Maybe It's the Job’s Fault

jobs is not expanding,” says Simons. “People feel more pressure to own their roles and they’re stressed because they’re being pulled in a lot of different directions, but they’re not getting the help they need.” The idea that an... View Details
Keywords: by Dina Gerdeman
  • 12 Jul 2004
  • Research & Ideas

Enron’s Lessons for Managers

jury, Salter discussed Enron's legacy: What happened, why, and what has been learned? "I want to stress one point: Enron is all about us," said Salter. "It's not just about some Dummkopfs in Houston. If it were just about... View Details
Keywords: by Martha Lagace
  • 04 Jun 2012
  • Research & Ideas

The Business of Life

are evaluating an executive decision or a family matter. "Whenever you implement something, if it fails, then almost invariably it did so because there was an assumption in there that, looking back on it, clearly was not plausible," he explains. How Will You Measure... View Details
Keywords: by Carmen Nobel
  • 10 Sep 2020
  • Research & Ideas

The COVID Two-Step for Leaders: Protect and Pivot

period of high stress for individuals and companies alike. It is also, however, an opportunity to examine current business practices in order to increase long-term operational efficiency and competitiveness, as well as to innovate for the... View Details
Keywords: by Boris Groysberg and Katherine Connolly Baden
  • 10 Sep 2012
  • HBS Case

HBS Cases: Branding Yoga

Harvard Business School Professor Rohit Deshpandé often asks his marketing students a show-stopping question: Is everything brandable—and should everything be brandable? So when he read a November 2010 New York Times piece on the tensions... View Details
Keywords: by Kim Girard; Entertainment & Recreation
  • 10 Feb 2003
  • Research & Ideas

Commodity Busters: Be a Price Maker, Not a Price Taker

approach works best. Wal-mart, for example, stresses its low everyday prices, which gives the customer a reason to buy, while simultaneously providing supportive services from the greeter at the store's entrance to the cashier at its... View Details
Keywords: by Benson P. Shapiro
  • 19 Aug 2021
  • Op-Ed

Don't Ignore Your Employees' Misery—TAKE Control

point is the most crucial—employee trust is hard to regain once it’s lost. E = Execute your organization’s post-COVID workforce plan in a timely fashion and evaluate your progress constantly. Ultimately, the TAKE framework is about... View Details
Keywords: by Hise O. Gibson and MaShon Wilson
  • 14 Jul 2020
  • Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

As economies reopen after forced shutdowns caused by COVID-19, managers around the world are faced with a dual challenge: keep the workforce safe while preserving business viability in an evolving and volatile market. How should businesses start to design their “new... View Details
Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa
  • 13 Apr 2021
  • Book

How Inclusive Managers Create Glass-Shattering Organizations

Despite these efforts, the authors stress that success is unlikely unless the people leading these initiatives truly commit to long-term improvement. Equality as a competitive advantage Looking forward, Ammerman and Groysberg envision a... View Details
Keywords: by Kristen Senz
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