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  • 11 Jul 2014
  • News

Wells Fargo, other big banks could see lower profits

  • January 2000
  • Case

The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case

By: Jill Avery and Gerald Zaltman
An in-depth study of consumers' thoughts and feelings about a branded candy bar. View Details
Keywords: Brand Management; Brand Equity; Brand Communication; Brand ＆ Product Management; Brand Building; Brand Positioning; Brand Storytelling; Brand Strategy; Brand Value; Branding; Marketing; Advertising; Customer Satisfaction; Brands and Branding; Consumer Behavior; Food and Beverage Industry; Consumer Products Industry
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  • 28 Jul 2023
  • Blog Post

How I Landed My Manufacturing Internship at HBS

thereof), I wasn’t sure what industry/sector I wanted to pursue for a summer internship. After some research and reflection, I focused on manufacturing. I was an aerospace systems and standards engineer prior to HBS, and I thought the... View Details
  • 16 May 2022
  • Video

Adrian Obleton (MBA 2023)

  • 17 Jul 2017
  • Blog Post

Podcast: Should You Consider the MS/MBA: Engineering Sciences Program?

Last month, HBS and SEAS announced the launch of a new MS/MBA joint degree. As a prospective student, you might be wondering what the benefit is of pursuing both degrees. The founding professors of the MS/MBA: Engineering Sciences Program sat down to give an interview... View Details
  • 1997
  • Book

The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail

By: Clayton M. Christensen

His work is cited by the world's best known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller, innovation expert Clayton M. Christensen shows how even the most outstanding companies can do everything right—yet still lose market... View Details

Keywords: Disruptive Innovation; Leadership
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  • July 1984 (Revised March 1985)
  • Background Note

Hints for Case Teaching

By: Benson P. Shapiro
Provides hints for successfully teaching with cases. Intended to encourage thought and discussion about case teaching. View Details
Keywords: Cases
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  • Profile

Jamira Cotton

your overall HBS experience shaped your goals & career path? HBS has completely changed my perspective about the possibilities of my career. I am tremendously more comfortable with taking risks- I never thought I would be attempting... View Details
Keywords: Consulting; Entrepreneurship
  • 15 Apr 2022
  • Blog Post

How I Spent My HBS 2+2 Deferral: Kelly Ogiesoba

and staff in the Michigan College of Engineering program. Also, I attended an HBS 2+2 presentation on campus and thought it was a good fit after listening to the HBS representatives speak. It sounded like a low-risk argument with a very... View Details
  • 22 Jul 2014
  • News

Professor Mihir Desai goes to Capitol Hill

  • 20 Nov 2020
  • Video

Giving Thanks

    Sir Fazle Hasan Abed

    Keywords: Microfinance, Development
    • 01 Jun 2022
    • Blog Post

    Five Lessons From My First Year at HBS

    let alone HBS. I didn’t apply to Harvard for undergrad because I was too intimidated, and I almost did the same for HBS. I thought it’d be a waste of time, effort, and money because I’d get rejected anyway. But I am so glad I did apply!... View Details
    • December 1992
    • Supplement

    Apple Computer--John Sculley, Chairman & CEO--Presentation to ISMP Participants - 7/6/92 Videotape

    By: David B. Yoffie
    John Sculley describes his thoughts on Apple's future as well as his retrospective view about what he would have done differently. View Details
    Keywords: Strategy; Perspective; Decision Making; Computer Industry; United States
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    • 08 Aug 2017
    • News

    Changing Business Digitally

    • 10 Jan 2014
    • News

    Why no employment number is too high

    • 03 May 2024
    • Blog Post

    From Harvard to Miss New Jersey: A Journey of Perseverance and Self-Belief

    diversity. The warmth and inclusivity of my classmates and faculty encouraged an environment where diverse perspectives were not just valuable but essential in understanding global business dynamics. I initially thought the class would be... View Details
    • 22 Nov 2021
    • Video

    We Are Thankful

    • 20 Nov 2019
    • Video

    Giving Thanks

    • December 1998
    • Supplement

    John Trani on Leadership, Video

    By: Hugo Uyterhoeven
    John Trani, President and CEO of The Stanley Works, gives his thoughts on leadership in his first year at Stanley, advice to MBA students, and some of his General Electric experiences. View Details
    Keywords: Experience and Expertise; Knowledge Acquisition; Leadership Development; Management
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