Filter Results:
(18,378)
Show Results For
- All HBS Web
(18,378)
- People (22)
- News (8,898)
- Research (4,176)
- Events (100)
- Multimedia (1,456)
- Faculty Publications (1,890)
Show Results For
- All HBS Web
(18,378)
- People (22)
- News (8,898)
- Research (4,176)
- Events (100)
- Multimedia (1,456)
- Faculty Publications (1,890)
- September 2020
- Article
How Multimedia Shape Crowdfunding Outcomes: The Overshadowing Effect of Images and Videos on Text in Campaign Information
By: J Yang, Y Li, Goran Calic and Anton Shevchenko
This study aims to explore the moderating effect of the number of images and videos on the relationship between text length in crowdfunding campaign descriptions and crowdfunding outcomes. We use data from 13,622 technology campaigns on the Kickstarter website to test... View Details
Keywords: Crowdfunding; Media; Cognition and Thinking; Performance Effectiveness; Entrepreneurial Finance
Yang, J., Y Li, Goran Calic, and Anton Shevchenko. "How Multimedia Shape Crowdfunding Outcomes: The Overshadowing Effect of Images and Videos on Text in Campaign Information." Journal of Business Research 117 (September 2020): 6–18.
- July 1999
- Article
An American Democracy Network: Factors Shaping the Future of On-line Political Campaigns
By: Sharon Docter, William H Dutton and Anita Elberse
Docter, Sharon, William H Dutton, and Anita Elberse. "An American Democracy Network: Factors Shaping the Future of On-line Political Campaigns." Parliamentary Affairs 52, no. 3 (July 1999): 535–552.
- April 2017 (Revised March 2024)
- Case
Making Target the Target: Boycotts and Corporate Political Activity
By: Nien-hê Hsieh and Victor Wu
Through the challenges facing Target, the case examines ways in which corporations can become involved in political and legislative debates and processes, ranging from campaign contributions to lobbying to political activism. In 2016, Target CEO Brian Cornell must... View Details
Keywords: Boycott; Corporate Political Activity; Lobbying; LGBTQ; Campaign Contributions; Campaign Finance; Retail; Shareholder Activism; Public Opinion; Social Issues; Corporate Social Responsibility and Impact; Mission and Purpose; Problems and Challenges; Laws and Statutes; Rights; Crisis Management; Risk Management; Media; Political Elections; Taxation; Corporate Accountability; Values and Beliefs; Fairness; Diversity; Customers; Communication; Business and Government Relations; Retail Industry; United States
Hsieh, Nien-hê, and Victor Wu. "Making Target the Target: Boycotts and Corporate Political Activity." Harvard Business School Case 317-113, April 2017. (Revised March 2024.)
- May 2022
- Supplement
Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign
This case reveals the events that took place after the conclusion of the case “Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign.” After reviewing Mekanism’s pitches for the Franz for Life 2.0 campaign, TWG executives felt that the proposed... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-059, May 2022.
- 25 Apr 2014
- News
Business School Aims to Raise $1 Billion in Campaign
- February 2008 (Revised August 2011)
- Teaching Note
Charles Schwab & Co., Inc.: The 'Talk to Chuck' Advertising Campaign (TN)
By: John A. Quelch
Teaching Note for [507005]. View Details
- 01 Jun 2001
- News
Stephen M. Moret: A Campaign for Positive Change
to the student senate as an engineering representative, a post that proved fortifying and challenging, ignited his interest in working on behalf of others and improving the way things function. He then ran... View Details
- 03 Nov 2016
- Video
The Pagliuca Harvard Life Lab
- 01 Dec 2014
- News
Harvard Innovation in the 21st Century
- August 1994
- Case
Harvard Management Company (1994), The
By: Jay O. Light
Harvard University decides upon the asset allocation for its endowment, and the mode in which it should be managed. View Details
Light, Jay O. "Harvard Management Company (1994), The." Harvard Business School Case 295-024, August 1994.
- 2023
- Working Paper
Behavioral Transmission: Evidence from a Public Health Campaign in Bangladesh
By: Reshmaan Hussam and Dayea Oh
We examine how behavior change transmits across contexts in the setting of hand hygiene in
rural Bangladesh. We randomize an edutainment intervention across classrooms to trace schoolto-home transmission in handwashing behavior and randomize the proportion of students... View Details
Hussam, Reshmaan, and Dayea Oh. "Behavioral Transmission: Evidence from a Public Health Campaign in Bangladesh." Working Paper, April 2023.
- 25 May 2016
- News
The Harvard Medalists of 2016
- November 2006 (Revised March 2008)
- Case
The Harvard Stem Cell Institute
Describes a set of issues confronting the leaders of the Harvard Stem Cell Institute, an innovative cross-university effort to accelerate scientific discovery and translation in the domain of stem cells. Covers a wide range of topics, including understanding how... View Details
Keywords: Talent and Talent Management; Higher Education; Entrepreneurship; Collaborative Innovation and Invention; Intellectual Property; Research and Development; Genetics; Biotechnology Industry; Health Industry; Massachusetts
Sahlman, William A. "The Harvard Stem Cell Institute." Harvard Business School Case 807-096, November 2006. (Revised March 2008.)
- 23 Nov 2021
- Research & Ideas
The Vinyl Renaissance: Take Those Old Records Off the Shelf
so rapidly over the past 18 months of being home-bound by the pandemic that many of the world’s pressing plants are backed up with orders until 2023. View Details
- 12 Feb 2015
- News
The Blonde Salad at Harvard
- 13 May 2022
- News