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Publications

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  • All HBS Web  (18,265)
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Show Results For

  • All HBS Web  (18,265)
    • People  (22)
    • News  (9,033)
    • Research  (4,205)
    • Events  (102)
    • Multimedia  (1,492)
  • Faculty Publications  (1,913)
← Page 6 of 18,265 Results →
  • 01 Dec 2016
  • News

Recent HBS Campaign Regional Event & Alumni Gatherings

1–4 The HBS Campaign Toronto Regional Event was held at the Ritz-Carlton, Toronto, in September: 1 Alumni and guests at the reception. 2 Noel... View Details
  • June 2015 (Revised November 2016)
  • Case

2012 Obama Campaign: Learning in the Field

By: Leonard A. Schlesinger and Jason Gray
The development and utilization of an intentional Field learning strategy developed for the Obama for President campaign in 2012 following an after action Review calling for it after the 2008 elections View Details
Keywords: Training; Political Campaigns; Learning Organizations; Learning; Political Elections; Organizational Change and Adaptation; United States
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Schlesinger, Leonard A., and Jason Gray. "2012 Obama Campaign: Learning in the Field." Harvard Business School Case 315-127, June 2015. (Revised November 2016.)
  • January 1997 (Revised February 1997)
  • Case

Marketing a President: Advertising in the 1996 U.S. Presidential Election Campaign

By: David J. Arnold and Robert J. Dolan
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Arnold, David J., and Robert J. Dolan. "Marketing a President: Advertising in the 1996 U.S. Presidential Election Campaign." Harvard Business School Case 597-069, January 1997. (Revised February 1997.)
  • 01 Dec 2018
  • News

What a Difference a Community Can Make

As chair of The Harvard Business School Campaign, I am honored to have worked with all of you and thrilled that our collective efforts have been so successful to create a solid financial foundation for View Details
Keywords: John B. Hess (MBA 1977), Chair, The HBS Campaign
  • 03 Nov 2016
  • Video

The Pagliuca Harvard Life Lab

  • Web

The Harvard Business School Experience

  • February 2008 (Revised August 2011)
  • Teaching Note

Charles Schwab & Co., Inc.: The 'Talk to Chuck' Advertising Campaign (TN)

By: John A. Quelch
Teaching Note for [507005]. View Details
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Quelch, John A. "Charles Schwab & Co., Inc.: The 'Talk to Chuck' Advertising Campaign (TN)." Harvard Business School Teaching Note 508-064, February 2008. (Revised August 2011.)
  • September 2020
  • Article

How Multimedia Shape Crowdfunding Outcomes: The Overshadowing Effect of Images and Videos on Text in Campaign Information

By: J Yang, Y Li, Goran Calic and Anton Shevchenko
This study aims to explore the moderating effect of the number of images and videos on the relationship between text length in crowdfunding campaign descriptions and crowdfunding outcomes. We use data from 13,622 technology campaigns on the Kickstarter website to test... View Details
Keywords: Crowdfunding; Media; Cognition and Thinking; Performance Effectiveness; Entrepreneurial Finance
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Yang, J., Y Li, Goran Calic, and Anton Shevchenko. "How Multimedia Shape Crowdfunding Outcomes: The Overshadowing Effect of Images and Videos on Text in Campaign Information." Journal of Business Research 117 (September 2020): 6–18.
  • 02 May 2016
  • News

What You Won’t Hear About Trade and Manufacturing on the Campaign Trail

  • July 1999
  • Article

An American Democracy Network: Factors Shaping the Future of On-line Political Campaigns

By: Sharon Docter, William H Dutton and Anita Elberse
Keywords: Internet and the Web; Government and Politics
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Docter, Sharon, William H Dutton, and Anita Elberse. "An American Democracy Network: Factors Shaping the Future of On-line Political Campaigns." Parliamentary Affairs 52, no. 3 (July 1999): 535–552.
  • August 1994
  • Case

Harvard Management Company (1994), The

By: Jay O. Light
Harvard University decides upon the asset allocation for its endowment, and the mode in which it should be managed. View Details
Keywords: Asset Management; Decision Making; Education Industry
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Light, Jay O. "Harvard Management Company (1994), The." Harvard Business School Case 295-024, August 1994.
  • 25 May 2016
  • News

The Harvard Medalists of 2016

  • 25 Apr 2014
  • News

Business School Aims to Raise $1 Billion in Campaign

Keywords: Fellowships; Financial aid; curriculum innovation; faculty research; Educational Services
  • November 2006 (Revised March 2008)
  • Case

The Harvard Stem Cell Institute

By: William A. Sahlman
Describes a set of issues confronting the leaders of the Harvard Stem Cell Institute, an innovative cross-university effort to accelerate scientific discovery and translation in the domain of stem cells. Covers a wide range of topics, including understanding how... View Details
Keywords: Talent and Talent Management; Higher Education; Entrepreneurship; Collaborative Innovation and Invention; Intellectual Property; Research and Development; Genetics; Biotechnology Industry; Health Industry; Massachusetts
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Sahlman, William A. "The Harvard Stem Cell Institute." Harvard Business School Case 807-096, November 2006. (Revised March 2008.)
  • 12 Feb 2015
  • News

The Blonde Salad at Harvard

  • 11 Jun 2012
  • News

Obama, Romney Campaigns Taking 'See What Sticks' Approach To Web Videos

  • 01 Dec 2014
  • News

Harvard Innovation in the 21st Century

  • 23 Nov 2021
  • Research & Ideas

The Vinyl Renaissance: Take Those Old Records Off the Shelf

so rapidly over the past 18 months of being home-bound by the pandemic that many of the world’s pressing plants are backed up with orders until 2023. View Details
Keywords: by Christine Pazzanese, Harvard Gazette; Music
  • 30 Jun 2011
  • News

The Reinvention of Harvard Business School

  • 11 Jun 2024
  • In Practice

The Harvard Business School Faculty Summer Reader 2024

As the vacation season looms, Harvard Business School faculty members share recommendations for a little light reading. Spoiler alert: Lessons in Chemistry tops two of their beach-read lists. For those whose brains can’t—or won’t—turn off, HBS faculty also suggest some... View Details
Keywords: by Avery Forman
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