Filter Results:
(18,265)
Show Results For
- All HBS Web
(18,265)
- People (22)
- News (9,033)
- Research (4,205)
- Events (102)
- Multimedia (1,492)
- Faculty Publications (1,913)
Show Results For
- All HBS Web
(18,265)
- People (22)
- News (9,033)
- Research (4,205)
- Events (102)
- Multimedia (1,492)
- Faculty Publications (1,913)
- 01 Dec 2016
- News
Recent HBS Campaign Regional Event & Alumni Gatherings
1–4 The HBS Campaign Toronto Regional Event was held at the Ritz-Carlton, Toronto, in September: 1 Alumni and guests at the reception. 2 Noel... View Details
- June 2015 (Revised November 2016)
- Case
2012 Obama Campaign: Learning in the Field
By: Leonard A. Schlesinger and Jason Gray
The development and utilization of an intentional Field learning strategy developed for the Obama for President campaign in 2012 following an after action Review calling for it after the 2008 elections View Details
Keywords: Training; Political Campaigns; Learning Organizations; Learning; Political Elections; Organizational Change and Adaptation; United States
Schlesinger, Leonard A., and Jason Gray. "2012 Obama Campaign: Learning in the Field." Harvard Business School Case 315-127, June 2015. (Revised November 2016.)
- January 1997 (Revised February 1997)
- Case
Marketing a President: Advertising in the 1996 U.S. Presidential Election Campaign
By: David J. Arnold and Robert J. Dolan
Arnold, David J., and Robert J. Dolan. "Marketing a President: Advertising in the 1996 U.S. Presidential Election Campaign." Harvard Business School Case 597-069, January 1997. (Revised February 1997.)
- 01 Dec 2018
- News
What a Difference a Community Can Make
As chair of The Harvard Business School Campaign, I am honored to have worked with all of you and thrilled that our collective efforts have been so successful to create a solid financial foundation for View Details
- 03 Nov 2016
- Video
The Pagliuca Harvard Life Lab
- February 2008 (Revised August 2011)
- Teaching Note
Charles Schwab & Co., Inc.: The 'Talk to Chuck' Advertising Campaign (TN)
By: John A. Quelch
Teaching Note for [507005]. View Details
- September 2020
- Article
How Multimedia Shape Crowdfunding Outcomes: The Overshadowing Effect of Images and Videos on Text in Campaign Information
By: J Yang, Y Li, Goran Calic and Anton Shevchenko
This study aims to explore the moderating effect of the number of images and videos on the relationship between text length in crowdfunding campaign descriptions and crowdfunding outcomes. We use data from 13,622 technology campaigns on the Kickstarter website to test... View Details
Keywords: Crowdfunding; Media; Cognition and Thinking; Performance Effectiveness; Entrepreneurial Finance
Yang, J., Y Li, Goran Calic, and Anton Shevchenko. "How Multimedia Shape Crowdfunding Outcomes: The Overshadowing Effect of Images and Videos on Text in Campaign Information." Journal of Business Research 117 (September 2020): 6–18.
- July 1999
- Article
An American Democracy Network: Factors Shaping the Future of On-line Political Campaigns
By: Sharon Docter, William H Dutton and Anita Elberse
Docter, Sharon, William H Dutton, and Anita Elberse. "An American Democracy Network: Factors Shaping the Future of On-line Political Campaigns." Parliamentary Affairs 52, no. 3 (July 1999): 535–552.
- August 1994
- Case
Harvard Management Company (1994), The
By: Jay O. Light
Harvard University decides upon the asset allocation for its endowment, and the mode in which it should be managed. View Details
Light, Jay O. "Harvard Management Company (1994), The." Harvard Business School Case 295-024, August 1994.
- 25 May 2016
- News
The Harvard Medalists of 2016
- 25 Apr 2014
- News
Business School Aims to Raise $1 Billion in Campaign
- November 2006 (Revised March 2008)
- Case
The Harvard Stem Cell Institute
Describes a set of issues confronting the leaders of the Harvard Stem Cell Institute, an innovative cross-university effort to accelerate scientific discovery and translation in the domain of stem cells. Covers a wide range of topics, including understanding how... View Details
Keywords: Talent and Talent Management; Higher Education; Entrepreneurship; Collaborative Innovation and Invention; Intellectual Property; Research and Development; Genetics; Biotechnology Industry; Health Industry; Massachusetts
Sahlman, William A. "The Harvard Stem Cell Institute." Harvard Business School Case 807-096, November 2006. (Revised March 2008.)
- 12 Feb 2015
- News
The Blonde Salad at Harvard
- 01 Dec 2014
- News
Harvard Innovation in the 21st Century
- 23 Nov 2021
- Research & Ideas
The Vinyl Renaissance: Take Those Old Records Off the Shelf
so rapidly over the past 18 months of being home-bound by the pandemic that many of the world’s pressing plants are backed up with orders until 2023. View Details
- 30 Jun 2011
- News
The Reinvention of Harvard Business School
- 11 Jun 2024
- In Practice
The Harvard Business School Faculty Summer Reader 2024
As the vacation season looms, Harvard Business School faculty members share recommendations for a little light reading. Spoiler alert: Lessons in Chemistry tops two of their beach-read lists. For those whose brains can’t—or won’t—turn off, HBS faculty also suggest some... View Details
Keywords: by Avery Forman