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December 1992 (Revised June 1996)
Case

Siemens Corporation (A): Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein

Describes the approach of the German-based multinational company, Siemens Corp., to establishing an identity in the United States. The specific goals for the 1991-92 corporate advertising campaign are described. Examples of print and television messages are included,... View Details

Keywords: Advertising Campaigns; Trade; Marketing Strategy; Market Entry and Exit; Performance Evaluation; Germany; United States

March 2020 (Revised February 2021)
Module Note

Corporate Strategy

By: Ashish Nanda

As a strategist, you must decide for your firm what products to produce, what customers to serve, what geographies to operate in, and what activities to perform. This note on Corporate Strategy, which introduces the fifth module of the RC Strategy course, offers a... View Details

Keywords: Scope; Corporate Strategy; Horizontal Integration; Vertical Integration

23 Aug 2019
Sharpening Your Skills

Has the Corporate Mission Just Been Disrupted?

Business as usual is no longer acceptable, was the message of 200 corporate leaders on August 19, when the Business Roundtable issued a "Statement on View Details

Keywords: by Sean Silverthorne; Green Technology

2018
Working Paper

Corporate Sustainability: A Strategy?

By: George Serafeim

We explore the conditions under which firms maintain their competitive advantage through sustainability-based differentiation when faced with imitation pressures by industry peers. We document growing intraindustry convergence on sustainability actions over time for... View Details

Keywords: Sustainability; Corporate Performance; Industry Analysis; CSR; ESG; ESG (Environmental, Social, Governance) Performance; Environment; Social Responsibility; Strategy And Execution; Corporate Social Responsibility and Impact; Environmental Sustainability; Strategy; Performance; Corporate Strategy

February 1996
Case

USX Corporation

By: Stuart C. Gilson and Jeremy Cott

A large diversified steel and energy firm is pressured by a corporate raider to spin off its steel business in order to increase its stock price. As an alternative to the spinoff, management proposes replacing the company's common stock with two new classes of... View Details

Keywords: Restructuring; Stocks; Valuation; Financial Institutions; Cash Flow

2021
Working Paper

Corporate Environmental Impact: Measurement, Data and Information

By: David Freiberg, DG Park, George Serafeim and T. Robert Zochowski

As an organization’s environmental impact has become a central societal consideration, thereby affecting industry and organizational competitiveness, interest in measuring and analyzing environmental impact has increased. We develop a methodology to derive comparable... View Details

Keywords: Environment; Impact; Measurement; Environmental Ratings; Corporate Valuation; Financial Materiality; Sustainability; Environmental Impact; Environmental Strategy; Impact-Weighted Accounts; IWAI; Environmental Sustainability; Corporate Social Responsibility and Impact; Measurement and Metrics; Valuation

March 2000 (Revised November 2000)
Case

IBM Corporation Turnaround

By: Robert D. Austin and Richard L. Nolan

Describes the details of IBM's dramatic corporate turnaround in the early 1990s led by CEO Louis V. Gerstner. Accounts of events are from interviews with IBM executives. Covers the factors that led to the company's decline and actions taken to recover. View Details

Keywords: Transformation; Restructuring; Management Teams; Management Practices and Processes; Leading Change; Organizational Change and Adaptation; Computer Industry; Information Technology Industry

2009
Working Paper

Corporate Misgovernance at the World Bank

By: Ashwin Kaja and Eric D. Werker

We test for evidence of corporate misgovernance at the World Bank. Most major decisions at the World Bank are made by its Board of Executive Directors. However, in any given year the majority of the Bank's member countries do not get a chance to serve on this powerful... View Details

Keywords: Developing Countries and Economies; Banks and Banking; Financing and Loans; International Finance; Corporate Governance; Governing and Advisory Boards

Spring 2021
Article

Corporate Resilience and Response During COVID-19

By: Alex Cheema-Fox, Bridget LaPerla, George Serafeim and Hui (Stacie) Wang

The coronavirus pandemic caused a sharp market decline while raising heterogeneous responses across companies related to their employees, supply chain, and repurposing of operations to provide needed products and services. We study whether during the 2020 COVID-19... View Details

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25 Jan 2008
Panel Discussion

Corporate Global Citizenship in the 21st Century

By: Michael E. Porter

As the global agenda is increasingly shaped outside the traditional framework of nation states, corporations not only have licence to operate in the global system, but also a civic duty to contribute to its sustainable health. How should corporations exercise their... View Details

Keywords: World Economic Forum; Society

20 Apr 2009
Working Paper Summaries

Corporate Misgovernance at the World Bank

Keywords: by Ashwin Kaja & Eric Werker

2002
Case

3M Corporation

By: Vijay Govindarajan and Julie Lang

3M's strategy was rooted in innovation. 3M's 30 Percent Rule, where 30 percent of revenues must come from products introduced in the last four years, clarifies and drives its innovation mentality. Selected policies and philosophies helped to institutionalize a... View Details

Keywords: Innovation Strategy; Entrepreneurship

June 2013
Case

Hess Corporation

By: Jay W. Lorsch and Kathleen Durante

On January 29, 2013, Elliott Management, a hedge fund run by Paul E. Singer, which owned 4.5% of Hess Corporation stock, put forward a slate of five independent directors it wanted elected to improve the company's performance. Elliott argued that Hess lacked focus and... View Details

Keywords: Takeover Attempt; Board; Hess; Governing and Advisory Boards; Organizational Structure; Acquisition; Financial Services Industry; Energy Industry

March 2009
Supplement

HOYA Corporation (B)

By: W. Carl Kester and Masako Egawa

HOYA Corporation (B) provides details on the decisions made and the outcome of the situations described in the HOYA Corporation (A) case. View Details

Keywords: Decisions; Finance; Outcome or Result

February 2011
Background Note

Corporate Reform Elements of the Dodd-Frank Act

By: Robert C. Pozen, Phillip Andrews and David Lane

This note summarizes the four major changes affecting corporate governance that were made by the Dodd-Frank Act of 2010. These changes relate to: advisory notes by shareholders, refinements to board structure, non-disclosure on compensation and tightening up of certain... View Details

Keywords: Corporate Disclosure; Corporate Governance; Governing Rules, Regulations, and Reforms; Governing and Advisory Boards; Government Legislation; Executive Compensation; Business and Shareholder Relations; United States

2025
Working Paper

The Political Polarization of Corporate America

By: Vyacheslav Fos, Elisabeth Kempf and Margarita Tsoutsoura

U.S. executives are increasingly segregating by political party. We establish this new fact using political affiliations from voter registration records for top executives of S&P 1500 firms between 2008 and 2022. We identify key drivers of this trend, including... View Details

Keywords: Political Polarization; Partisanship; Executives; Government and Politics; Business and Shareholder Relations; United States

October 2006 (Revised April 2007)
Case

Ayala Corporation

Ayala Corporation is the oldest conglomerate in the Philippines and has been controlled by the Zobel de Ayala family for seven generations. Over the past 25 years, Ayala has evolved from a real estate family business into a highly diversified and professionally managed... View Details

Keywords: Diversification; Family Business; Business Conglomerates; Valuation; Financial Strategy; Public Ownership; Real Estate Industry; Philippines

November 2013
Article

The Performance of Corporate Alliances: Evidence from Oil and Gas Drilling in the Gulf of Mexico

By: John Beshears

I use data on oil and gas drilling in the Gulf of Mexico to measure how a corporate alliance—a group of firms that jointly develops an offshore tract—performs relative to a solo firm. I employ a regression discontinuity strategy based on bids in first-price sealed-bid... View Details

Keywords: Organizational Form; Corporate Alliances; Oil And Gas Production; Lease Auctions; Regression Discontinuity; Alliances; Organizational Structure; Auctions; Performance; Energy Sources; Leasing; Energy Industry

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November 1992 (Revised March 1997)
Case

The Advertising Council: Corporate Strategy

By: V. Kasturi Rangan and Jayne D. Kramer

Keywords: Corporate Strategy; Advertising; Advertising Industry

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21 Nov 2005
Research & Ideas

The Geography of Corporate Giving

Why companies support nonprofits and other socially responsible activities is an intriguing question for both academics and practitioners. After all, there is no clear-cut evidence that corporate "do-gooding" results in greater... View Details

Keywords: by Sean Silverthorne

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