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  • All HBS Web  (3,404)
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  • January 1984 (Revised January 1989)
  • Teaching Note

Teradyne, Inc.--1979: Semiconductor Test Division (A), Teaching Note

By: Benson P. Shapiro
Teaching Note for (9-581-023). View Details
Keywords: Semiconductor Industry
Citation
Related
Shapiro, Benson P. "Teradyne, Inc.--1979: Semiconductor Test Division (A), Teaching Note." Harvard Business School Teaching Note 584-070, January 1984. (Revised January 1989.)

    Test Your Board’s Readiness for the Post-Covid Era

    Research suggests that well-run boards take the process of self-evaluation quite seriously, often using a combination of director surveys and personal interviews to assess the functioning and effectiveness of the board, its committees, and its individual members.... View Details
    • Article

    Design and Testing of a Mobile Health Application Rating Tool

    By: David Levine, Zo Co, Lisa Newmark, Alissa Groisser, A Jay Holmgren, Jennifer Haas and David Bates
    Mobile health applications (“apps”) have rapidly proliferated, yet their ability to improve outcomes for patients remains unclear. A validated tool that addresses apps’ potentially important dimensions has not been available to patients and clinicians. The objective of... View Details
    Keywords: Health; Mobile Technology; Design; Analysis
    Citation
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    Levine, David, Zo Co, Lisa Newmark, Alissa Groisser, A Jay Holmgren, Jennifer Haas, and David Bates. "Design and Testing of a Mobile Health Application Rating Tool." Art. 74. npj Digital Medicine 3 (2020).
    • February 2008 (Revised August 2008)
    • Case

    EXACT Sciences Corp.: Commercializing a Diagnostic Test

    By: Regina E. Herzlinger
    This case addresses the challenges of commercializing molecular diagnostics. Along the way, it explains the technology, payment system, and the measures used to assess the value of a diagnostic test. View Details
    Keywords: Health Testing and Trials; Genetics; Science-Based Business; Commercialization; Biotechnology Industry
    Citation
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    Herzlinger, Regina E. "EXACT Sciences Corp.: Commercializing a Diagnostic Test." Harvard Business School Case 308-090, February 2008. (Revised August 2008.)
    • 2019
    • Article

    Time Series Experiments and Causal Estimands: Exact Randomization Tests and Trading

    By: Iavor I Bojinov and Neil Shephard
    We define causal estimands for experiments on single time series, extending the potential outcome framework to dealing with temporal data. Our approach allows the estimation of a broad class of these estimands and exact randomization based p-values for testing causal... View Details
    Keywords: Causality; Nonparametric; Potential Outcomes; Trading Costs; Mathematical Methods
    Citation
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    Bojinov, Iavor I., and Neil Shephard. "Time Series Experiments and Causal Estimands: Exact Randomization Tests and Trading." Journal of the American Statistical Association 114, no. 528 (2019): 1665–1682.
    • Article

    Money is No Object: Testing The Endowment Effect in Exchange Goods

    By: Dan Svirsky
    We present a new experimental design to test whether the endowment effect exists for exchange goods, like money. We compare three groups to a baseline: one endowed with money, one endowed with chocolate coins, and one endowed with chocolate coins described as "tokens."... View Details
    Keywords: Perception; Valuation; Goods and Commodities; Attitudes
    Citation
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    Svirsky, Dan. "Money is No Object: Testing The Endowment Effect in Exchange Goods." Journal of Economic Behavior & Organization 106 (October 2014): 227–234.
    • June 23, 2021
    • Article

    Research: When A/B Testing Doesn't Tell You the Whole Story

    By: Eva Ascarza
    When it comes to churn prevention, marketers traditionally start by identifying which customers are most likely to churn, and then running A/B tests to determine whether a proposed retention intervention will be effective at retaining those high-risk customers. While... View Details
    Keywords: Customer Retention; Churn; Targeting; Market Research; Marketing; Investment Return; Customers; Retention; Research
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    Ascarza, Eva. "Research: When A/B Testing Doesn't Tell You the Whole Story." Harvard Business Review Digital Articles (June 23, 2021).

      National Customer Orientation: An Empirical Test across 112 Countries

      Customer orientation is a central tenet of marketing. However, less is known about how customer orientation varies across countries and time.  Mintz, Currim, and Deshpandé (Eur. J. Mark., 56: 1014–1041, 2022) propose a country-level construct, national customer... View Details
      • January 2004 (Revised June 2004)
      • Case

      Citigroup 2003: Testing the Limits of Convergence (A)

      By: Lynda M. Applegate
      Examines Citigroup's strategic transition and highlights issues that its newly announced CEO Charles Prince will face as he assumes leadership of this global financial corporation upon the retirement of its charismatic CEO, Sandy Weill. View Details
      Keywords: Business Model; Globalized Firms and Management; Management Succession; Transformation; Banks and Banking; Banking Industry; Financial Services Industry
      Citation
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      Applegate, Lynda M. "Citigroup 2003: Testing the Limits of Convergence (A)." Harvard Business School Case 804-041, January 2004. (Revised June 2004.)
      • 01 May 2020
      • News

      Use Tested Techniques To Help Optimize Your Performance

      • 03 Sep 2014
      • News

      How to Market Test a New Idea

      Keywords: market research; product launch

        A Causal Test of the Strength of Weak Ties

        The strength of weak ties is an influential social-scientific theory that stresses the importance of weak associations (e.g., acquaintance versus close friendship) in influencing the transmission of information through social networks. However, causal tests of... View Details
        • 2021
        • Working Paper

        Pandemic Schooling Mode and Student Test Scores: Evidence from U.S. States

        By: Clare Halloran, Rebecca Jack, James C. Okun and Emily Oster
        We estimate the impact of district-level schooling mode (in-person versus hybrid or distance learning) on test scores. We combine Spring 2021 state standardized test score data with comprehensive data on schooling in the 2020-21 school year across 12 states. We find... View Details
        Keywords: COVID-19 Pandemic; In-person Schooling; Distance Learning; Outcomes Measurement; Health Pandemics; Education; Performance Evaluation
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        Halloran, Clare, Rebecca Jack, James C. Okun, and Emily Oster. "Pandemic Schooling Mode and Student Test Scores: Evidence from U.S. States." NBER Working Paper Series, No. 29497, November 2021.
        • September 2012 (Revised December 2013)
        • Case

        Intel: Strategic Decisions in Locating a New Assembly and Test Plant (A)

        By: Juan Alcacer and Kerry Herman
        In mid-2005, Intel is examining its options for where to locate its next assembly and test plant. On its short list of potential sites include locations in China, India, Thailand, and Vietnam. Each country has its own unique benefits and risks related to... View Details
        Keywords: Strategic Positioning; Location Choices; Location Strategies; Technology; Geographic Location; Global Strategy; Information Technology; Strategy; Technology Industry; United States; China; India; Thailand; Viet Nam
        Citation
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        Alcacer, Juan, and Kerry Herman. "Intel: Strategic Decisions in Locating a New Assembly and Test Plant (A)." Harvard Business School Case 713-406, September 2012. (Revised December 2013.)

          Time Series Experiments and Causal Estimands: Exact Randomization Tests and Trading

          We define causal estimands for experiments on single time series, extending the potential outcome framework to dealing with temporal data. Our approach allows the estimation of a broad class of these estimands and exact... View Details
          • 12 Dec 2023
          • Research & Ideas

          COVID Tested Global Supply Chains. Here’s How They’ve Adapted

          Global supply chains took some heat during the COVID-19 pandemic, with consumers waiting months for goods and politicians wringing their hands over trade policy. “Reshoring” is one of the hottest new corporate buzzwords, as many companies look to move some... View Details
          Keywords: by Scott Van Voorhis
          • October 6, 2020
          • Article

          Test Your Board's Readiness for the Post-COVID Era

          By: Lynn S. Paine
          Research suggests that well-run boards take the process of self-evaluation quite seriously, often using a combination of director surveys and personal interviews to assess the functioning and effectiveness of the board, its committees, and its individual members. As... View Details
          Keywords: Health Pandemics; Governing and Advisory Boards; Performance Evaluation
          Citation
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          Paine, Lynn S. "Test Your Board's Readiness for the Post-COVID Era." Harvard Business Review Digital Articles (October 6, 2020).
          • 2003
          • Other Unpublished Work

          Testing Savings Product Innovations Using an Experimental Methodology

          By: Nava Ashraf, Dean Karlan and Wesley Yin
          Keywords: Saving; Financial Instruments; Innovation and Invention
          Citation
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          Ashraf, Nava, Dean Karlan, and Wesley Yin. "Testing Savings Product Innovations Using an Experimental Methodology." ERD Technical Note, November 2003.
          • January 2004
          • Article

          Corporate Venturing: The Origins of Unilever's Pregnancy Test

          By: Geoffrey Jones and Alison Kraft
          The relative ability of different sizes of firm and organisational designs to develop and sustain dynamic capabilities in innovation and create new businesses remains a matter of contention. While Chandler among many others has emphasised the pre-eminent role of large... View Details
          Keywords: Business Ventures; Organizational Design; Technological Innovation; Business Startups; Venture Capital; Brands and Branding; Multinational Firms and Management; Product Development; Product Launch; Corporate Entrepreneurship; Great Britain
          Citation
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          Related
          Jones, Geoffrey, and Alison Kraft. "Corporate Venturing: The Origins of Unilever's Pregnancy Test." Business History 46, no. 1 (January 2004): 100–122.
          • July – August 1996
          • Article

          Manage Marketing by the Customer Equity Test

          By: Robert C. Blattberg and J. A. Deighton
          Keywords: Marketing; Customers
          Citation
          Find at Harvard
          Related
          Blattberg, Robert C., and J. A. Deighton. "Manage Marketing by the Customer Equity Test." Harvard Business Review 74, no. 4 (July–August 1996): 136–144.
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