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- All HBS Web (458)
- Faculty Publications (221)
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- November 2001 (Revised September 2002)
- Case
International Management Group (IMG)
By: Bharat N. Anand and Kate Attea
In 2001, International Management Group (IMG) is the dominant company in the sports management industry. Its founder and CEO, Mark McCormack, is credited with having created the industry of sports management in the early 1960s. Over the next 40 years, IMG's expansion... View Details
Keywords: Customer Focus and Relationships; Finance; Organizational Structure; Planning; Relationships; Conflict of Interests; Competition; Corporate Strategy; Expansion; Sports Industry
Anand, Bharat N., and Kate Attea. "International Management Group (IMG)." Harvard Business School Case 702-409, November 2001. (Revised September 2002.)
- December 2009
- Article
Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?
By: Felix Oberholzer-Gee and Joel Waldfogel
Since the dawn of broadcasting, and especially in the past decade, Americans have turned their attention from local to more distant sources of news and entertainment. While the integration of media markets will raise the private welfare of many consumers, critics of a... View Details
Keywords: Voting; Ethnicity; Behavior; Local Range; Journalism and News Industry; Journalism and News Industry; United States
Oberholzer-Gee, Felix, and Joel Waldfogel. "Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?" American Economic Review 99, no. 5 (December 2009).
- February 1999
- Case
Tele-Communications, Inc. (A): Cascading Miracles
John Malone, CEO of Tele-Communications, Inc. (TCI), the largest U.S. cable television company, is in the midst of a strategic and operational turnaround. TCI has been losing market share to direct-to-home satellite broadcasters, and Malone is considering a bold new... View Details
Keywords: Technological Innovation; Operations; Television Entertainment; Business Strategy; Volatility; Telecommunications Industry; United States
Eisenmann, Thomas R. "Tele-Communications, Inc. (A): Cascading Miracles." Harvard Business School Case 899-215, February 1999.
- April 2006 (Revised November 2006)
- Case
Livedoor
By: Robin Greenwood and Michael Schor
The president of Fuji Television must decide how to respond to a competing bid for the shares of Nippon Broadcasting Systems (NBS). Livedoor, the other bidder, is a highly valued Internet company that has been accused of financial wizardry to keep its stock price high. View Details
Keywords: Stock Shares; Internet and the Web; Ethics; Television Entertainment; Behavioral Finance; Corporate Finance; Media and Broadcasting Industry; Japan
Greenwood, Robin, and Michael Schor. "Livedoor." Harvard Business School Case 206-138, April 2006. (Revised November 2006.)
- November 1993
- Case
Edgar J. Scherick Associates
Edgar Scherick, a leading television movie producer, must determine whether fact-based movies garner higher Nielsen ratings than fictional movies. Scherick has data for all 1992 TV movies broadcast on major networks. Ultimately, Scherick must decide whether it is... View Details
Wu, George. "Edgar J. Scherick Associates." Harvard Business School Case 894-001, November 1993.
- March 1986 (Revised August 1986)
- Case
Samsung International, Inc.
A major Korean firm has begun production of televisions in the United States. Output and quality are below Korean standards. Students must determine why and suggest ways to improve. View Details
Keywords: Quality; Production; Performance Productivity; Manufacturing Industry; United States; South Korea
Amsden, Alice H. "Samsung International, Inc." Harvard Business School Case 686-123, March 1986. (Revised August 1986.)
- March 1990 (Revised March 1992)
- Case
New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign
By: V. Kasturi Rangan and Sohel Karim
Describes the background leading to the development of an advertising campaign to help prevention of AIDS in New York City. The three television networks, however, for various reasons reject the campaign, to the dismay of Saatchi & Saatchi executives. View Details
Keywords: Advertising Campaigns; Growth and Development; Health Care and Treatment; Marketing Communications; Failure; Advertising Industry; New York (city, NY)
Rangan, V. Kasturi, and Sohel Karim. "New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign." Harvard Business School Case 590-036, March 1990. (Revised March 1992.)
- October 1993 (Revised October 1996)
- Case
Paragould City Cable
Unhappy with the prices provided by the local, privately owned cable television operator, the city of Paragould, Arkansas constructs a competing municipally owned cable system. Once in operation, Paragould City Cable faces vigorous competition from the incumbent... View Details
Keywords: Business Strategy; Television Entertainment; Competitive Strategy; Distribution Channels; Media; Public Sector; Programs; Growth and Development Strategy; Cost; Performance Improvement; Entertainment and Recreation Industry; Arkansas
Emmons, Willis M., III. "Paragould City Cable." Harvard Business School Case 794-030, October 1993. (Revised October 1996.)
- April 2009 (Revised May 2009)
- Case
Oprah Winfrey
By: Nancy F. Koehn, Erica Helms, Katherine Miller and Rachel Wilcox
The case explores the entrepreneurial journey of Oprah Winfrey, examining how she built an audience for one of the most successful television shows in history; how she created the company, Harpo Productions, that produces that show as well as other media offerings; how... View Details
Keywords: Business Model; Entrepreneurship; Leadership; Corporate Social Responsibility and Impact; Mission and Purpose; Personal Development and Career; Strategy; Media and Broadcasting Industry; United States
Koehn, Nancy F., Erica Helms, Katherine Miller, and Rachel Wilcox. "Oprah Winfrey." Harvard Business School Case 809-068, April 2009. (Revised May 2009.)
- Summer 2017
- Article
Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior
By: Jeffrey Prince and Shane Greenstein
The television industry is undergoing a generational shift in structure; however, many demand-side determinants are still not well understood. We model how consumers choose video content provision among over-the-air (OTA), paid subscription to cable or satellite, and... View Details
Keywords: Information Technology; Service Delivery; Consumer Behavior; Television Entertainment; Service Industry; Service Industry
Prince, Jeffrey, and Shane Greenstein. "Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior." Journal of Economics & Management Strategy 26, no. 2 (Summer 2017): 293–317.
- August 2000
- Case
Monster.com
Jeff Taylor, founder and CEO of Monster.com, ponders how his online site, the leading career site on the web, can continue its dominance (60% share in 1999) and growth on the Internet. Monster.com had just launched a nationwide branding campaign on television and... View Details
Rayport, Jeffrey F., and Dickson Louie. "Monster.com." Harvard Business School Case 801-145, August 2000.
- May 2017
- Case
Street League Skateboarding
By: Robert F. Higgins and Christine Snively
In 2013, Street League Skateboarding, a professional skateboarding league founded in 2010, just concluded its annual Street League World Tour. The growing action-sports property had purchased time on ESPN2 to air its events, and though ESPN was the most-watched sports... View Details
Keywords: Entrepreneurship; Television Entertainment; Sports; Product Launch; Sports Industry; Sports Industry; United States
Higgins, Robert F., and Christine Snively. "Street League Skateboarding." Harvard Business School Case 817-145, May 2017.
- June 2015
- Case
Fei Ni Mo Shu (You are the One) and the Chinese Employment Market
By: Christopher Marquis, Qi Li and Ying Zhang
This case study shows the evolution of the Chinese television program Fei Ni Mo Shu (You are the One), from an unrecognized show in 2010 to becoming a television phenomenon in 2015. The success of Fei Ni Mo Shu (You are the One) has resulted from it reflecting the... View Details
Marquis, Christopher, Qi Li, and Ying Zhang. "Fei Ni Mo Shu (You are the One) and the Chinese Employment Market." Harvard Business School Case 415-081, June 2015.
- May 2000
- Supplement
Launching the BMW Z3 Roadster
By: Robert J. Dolan and Susan M. Fournier
Contains two BMW Z3 television commercials used at launch, a Jay Leno Tonight Show segment, a Bryant Gumbel Today Show segment, Central Park PR event coverage, and Go: An American Road Story (promotional video from BMW). View Details
Keywords: Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Auto Industry
Dolan, Robert J., and Susan M. Fournier. "Launching the BMW Z3 Roadster." Harvard Business School Video Supplement 500-502, May 2000.
- April 2002 (Revised June 2003)
- Case
News Corporation
By: Bharat N. Anand and Kate Attea
In 2001, News Corp. is the smallest of the major media and entertainment conglomerates, but it has the broadest global presence. In an effort to establish a major distribution presence in the United States, News Corp. had looked to acquire DirecTV, the largest U.S.... View Details
Keywords: Acquisition; Business Conglomerates; Globalization; Distribution; Organizational Culture; Family Ownership; Competition; Consolidation; Corporate Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States; Australia
Anand, Bharat N., and Kate Attea. "News Corporation." Harvard Business School Case 702-425, April 2002. (Revised June 2003.)
- November 2021 (Revised April 2022)
- Case
EbonyLife Media (A)
Founded by Mosunmola “Mo” Abudu in 2012 with a mission to bring high-quality African stories to the world, EbonyLife was the company behind many of Nigeria’s biggest films and TV shows. The company began as a television channel on the Africa-wide direct broadcast... View Details
Keywords: Entrepreneurship; Mission and Purpose; Growth and Development Strategy; Digital Platforms; Consumer Behavior; Media and Broadcasting Industry; Nigeria; Africa
Wu, Andy, Feng Zhu, Pippa Tubman Armerding, and Wale Lawal. "EbonyLife Media (A)." Harvard Business School Case 722-372, November 2021. (Revised April 2022.)
- December 2003 (Revised October 2005)
- Case
High-Definition TV: The Grand Alliance
Describes political and economic forces that influenced the development of an all-digital, high-definition television (HDTV) standard in the United States between 1986 and 1996. Outlines the stakes for various government and industry participants in the... View Details
Keywords: Decision Choices and Conditions; Investment; Policy; Management Practices and Processes; Emerging Markets; Standards; Business and Government Relations; Networks; Research and Development; Technology Adoption; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Japan; Europe; United States
Eisenmann, Thomas R. "High-Definition TV: The Grand Alliance." Harvard Business School Case 804-103, December 2003. (Revised October 2005.)
- June 1996
- Case
Siemens Corporation (B): Corporate Advertising for 1996
By: Stephen A. Greyser and Norman Klein
Describes the television advertising and presents examples of the comparable print ads, then documents new measurement tools and presents the results of key surveys that address audience awareness. Also includes other relevant activities to support Siemens USA's... View Details
Keywords: Advertising Campaigns; Learning; Balanced Scorecard; Operations; Outcome or Result; Advertising Industry
Greyser, Stephen A., and Norman Klein. "Siemens Corporation (B): Corporate Advertising for 1996." Harvard Business School Case 596-106, June 1996.
- August 2019
- Case
ClearScore, 2018
By: John R. Wells and Benjamin Weinstock
In October 2017, Experian, one of the “Big Three” consumer credit reporting agencies in the United Kingdom made an offer to acquire ClearScore for a total consideration of £293 million. Founded by Justin Basini, Dan Cobley, and Nigel Morris in 2014, ClearScore was the... View Details
Keywords: Fintech; Financial Services; Credit Card; Credit Scores; Startup; Start-up; Startup Financing; Startup Marketing; ＂Marketing Analytics＂; Regulation; Lending; Television Advertising; Entrepreneur; Entrepreneurial Mindset; Entrepreneurial Ventures; Entrepreneurs; Global Business; Rapid Growth Stage; Risk; Net Present Value; Testing; Testing Strategy; Geographies; Mergers ＆ Acquisitions; Finance; Strategy; Credit; Business Startups; Entrepreneurship; Expansion; Mergers and Acquisitions; Financial Services Industry; United Kingdom; South Africa
Wells, John R., and Benjamin Weinstock. "ClearScore, 2018." Harvard Business School Case 720-369, August 2019.
- May 2008 (Revised December 2010)
- Case
Chi Mei Optoelectronics
By: Willy C. Shih, Chintay Shih, Jyun-Cheng Wang and Ho Howard Yu
Chi Mei is a Taiwanese industrial group that makes a major diversification into the technology intensive TFT-LCD flat panel display industry. Because the diversification is far away from its core competence in petrochemicals, it is an opportunity to examine how the... View Details
Keywords: Globalized Firms and Management; Supply Chain; Corporate Strategy; Diversification; Information Technology; Electronics Industry; Electronics Industry; China; South Korea; Taiwan
Shih, Willy C., Chintay Shih, Jyun-Cheng Wang, and Ho Howard Yu. "Chi Mei Optoelectronics." Harvard Business School Case 608-123, May 2008. (Revised December 2010.)