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Show Results For
- All HBS Web
(394)
- People (1)
- News (145)
- Research (149)
- Events (1)
- Multimedia (5)
- Faculty Publications (69)
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- 30 Sep 2015
- Research & Ideas
Political Polarization: Why We All Just Can't Get Along
That’s actually good news because it’s harder to change people’s taste preferences than it is beliefs,” says Minor, joking that he’s been trying to change his daughter’s food tastes for years. Minor used a... View Details
- 18 Apr 2005
- Research & Ideas
Selling Luxury to Everyone
those that give them a little taste of luxury at a reasonable price. "It's an affordable luxury," he said of his company's beauty products. "Do you have thirty-two dollars in your pocket for a tube of moisturizer? Every day... View Details
- 22 Jul 2014
- First Look
First Look: July 22
School Case 514-014 Gastón Acurio: A Recipe for Success Gastón Acurio, star chef and restaurateur from Peru, must decide whether and how to adapt his signature Peruvian cuisine to local tastes as he opens restaurants in new countries.... View Details
Keywords: Sean Silverthorne
- 15 Aug 2016
- Research & Ideas
Black Swans and Big Trends Can Ruin Anyone's Internet Prediction
businesses, I’ll let Speed Trap’s content speak for itself. With respect to the book’s conservative tone, I do think I was reflecting the Zeitgeist. If you are skeptical, read Michael Lewis’s 2002 New York Times Magazine article “In Defense of the Boom.” Lewis writes,... View Details
- 19 Nov 2012
- Research & Ideas
LEED-ing by Example
populous that drove a Toyota Prius in 2008, and the pro-environmental voting record of each city's delegates to the California legislature. They then matched cities that had adopted green-building policies to cities that had not. "We tried to match cities very... View Details
- 07 Oct 2008
- First Look
First Look: October 7, 2008
trade press. Reasons for the discrepancy are discussed. Download the paper: http://www.hbs.edu/research/pdf/09-044.pdf Taste Heterogeneity, IIA, and the Similarity Critique Authors:Thomas J. Steenburgh and Andrew Ainslie Abstract The... View Details
Keywords: Martha Lagace
- 20 Jan 2010
- First Look
First Look: Jan. 20
research suggests that the random coefficients logit is a highly flexible model that overcomes the problems of the homogeneous logit by allowing for differences in tastes across individuals. The purpose of this paper is to show that this... View Details
Keywords: Martha Lagace
- 09 Oct 2018
- First Look
New Research and Ideas, October 9, 2018
of his time in his kitchen and focusing on one or two confectionery categories like most pastry chefs, he chose to work on diverse projects and leverage his reputation as a winning competitive chef to experiment with tastes and achieve... View Details
Keywords: Dina Gerdeman
- 08 Dec 2014
- Research & Ideas
A Manager’s Guide to International Strategy
the product? In Europe, consumers in 13 different countries have 13 different preferences for the texture and taste of tomato soup. In addition, a company may decide to offer a product completely outside its "known" product line: In... View Details
Keywords: by Julia Hanna
- 07 Oct 2011
- Research & Ideas
The Steve Jobs Legacy
emotions. Bruce Harreld (Entrepreneurial Management) I met Steve Jobs many times over twenty years, and one word always comes to mind—passion. Steve was always passionate about everything he did. No detail was too small to escape his passion for what he called... View Details
- 12 Jun 2018
- First Look
New Research and Ideas, June 12, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=52111 Learning to Become a Taste Expert By: Latour, Kathryn A., and John A. Deighton Abstract—Evidence suggests that consumers seek to become more expert about hedonic products to enhance... View Details
Keywords: Dina Gerdeman
- 21 Apr 2003
- Research & Ideas
Will American Brands Be a Casualty of War?
upper Amazon, they brought people a taste of America, along with the promise of freedom and prosperity. The end of the Cold War signaled victory for Brand America. As closed economies opened up to foreign trade and investment, Brand... View Details
Keywords: by Sean Silverthorne
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
https://cb.hbsp.harvard.edu/cbmp/product/618024-PDF-ENG Harvard Business School Case 517-115 Predicting Consumer Tastes with Big Data at Gap CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic... View Details
Keywords: Carmen Nobel
- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
their organizational structures. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54625 forthcoming Journal of Consumer Research Learning to Become a Taste Expert By: Deighton, John A., and Kathryn A. Latour... View Details
Keywords: Dina Gerdeman
- 23 Apr 2019
- First Look
New Research and Ideas, April 23, 2019
points daily. But it's hard to acquire new customer groups when algorithms have a bias to replicate the tastes on which they are trained. Purchase this case:https://hbsp.harvard.edu/product/919413-PDF-ENG Harvard Business School Case... View Details
Keywords: Dina Gerdeman
- 07 Jan 2013
- Lessons from the Classroom
Culture Changers: Managing High-Impact Entrepreneurs
many in these industries have also propels them to introduce new work that questions and challenges these norms, even though that is more risky. "So you have to ask, 'Do I want to direct or reflect? Do I want to simply reflect people's View Details
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
of Wedgwood's china-was and is critical. But I argue in Brand New that functional quality is an essential, though not sufficient cause or condition of success. Working in the late nineteenth century, Heinz built his brand on quality food that View Details
Keywords: by Martha Lagace
- 11 Jan 2017
- Research & Ideas
The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes
fact that some oranges stayed green in color, even after ripening, due to the consistently hot climate. “They tasted good, but they looked green,” Hisano adds. In the early 1930s, they started soaking their oranges in synthetic dye to... View Details
Keywords: by Carmen Nobel
- 09 Sep 2008
- First Look
First Look: September 9, 2008
note: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=209042 elBulli: The Taste of Innovation Harvard Business School Case 509-015 Ferran Adriá, chef at elBulli, the highest-ranked restaurant in the world... View Details
Keywords: Sean Silverthorne
- 24 Apr 2007
- First Look
First Look: April 24, 2007
journalists. Contemporaries complained that Luce was cultivating "middlebrow" cultural tastes instead of striving for journalistic excellence. Nevertheless, Luce's media empire continues to endure into the 21st century, shaping... View Details
Keywords: Sean Silverthorne