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Show Results For
- All HBS Web
(396)
- People (1)
- News (145)
- Research (150)
- Events (1)
- Multimedia (5)
- Faculty Publications (71)
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- 06 Aug 2014
- Research & Ideas
Climbing Down from the Ivory Tower
diarrhea, so it's hard for parents to tell whether it's working. The ORT solution tastes awful, like salty metal, so many children refuse to drink it. And pharmacists tend not to suggest ORT to mothers because they don't consider it to be... View Details
- 25 Oct 2016
- First Look
October 25, 2016
outlet store use. Consumers who shop at outlet stores also do not differ significantly from those who shop at regular stores in terms of income. I use a structural demand model to show that consumers are segmented according to their sensitivity to travel distance and... View Details
Keywords: Sean Silverthorne
- 30 Sep 2015
- Research & Ideas
Political Polarization: Why We All Just Can't Get Along
That’s actually good news because it’s harder to change people’s taste preferences than it is beliefs,” says Minor, joking that he’s been trying to change his daughter’s food tastes for years. Minor used a... View Details
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
tastes. People don't want to be fed a menu of books based on their past selections.—John Deighton One question the case poses is whether Patterson could use the sort of individualized information gathered by book clubs about readers' View Details
- 07 Oct 2008
- First Look
First Look: October 7, 2008
trade press. Reasons for the discrepancy are discussed. Download the paper: http://www.hbs.edu/research/pdf/09-044.pdf Taste Heterogeneity, IIA, and the Similarity Critique Authors:Thomas J. Steenburgh and Andrew Ainslie Abstract The... View Details
Keywords: Martha Lagace
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
the lion's share of admissions. In that respect, audience tastes in U.S. and international markets are actually fairly similar. Q: What opportunities do you see for entertainment marketers who want to ensure a film's success overseas? How... View Details
- 25 Aug 2003
- Research & Ideas
Should You Sell Your Digital Privacy?
identity/privacy in terms of being an asset? A: I want Amazon to know my identity, in particular my taste in books and music. I know that they respect the value of that knowledge so that the issue of sharing the data won't ever come up. I... View Details
- 20 Jan 2010
- First Look
First Look: Jan. 20
research suggests that the random coefficients logit is a highly flexible model that overcomes the problems of the homogeneous logit by allowing for differences in tastes across individuals. The purpose of this paper is to show that this... View Details
Keywords: Martha Lagace
- 22 Jul 2014
- First Look
First Look: July 22
School Case 514-014 Gastón Acurio: A Recipe for Success Gastón Acurio, star chef and restaurateur from Peru, must decide whether and how to adapt his signature Peruvian cuisine to local tastes as he opens restaurants in new countries.... View Details
Keywords: Sean Silverthorne
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
https://cb.hbsp.harvard.edu/cbmp/product/618024-PDF-ENG Harvard Business School Case 517-115 Predicting Consumer Tastes with Big Data at Gap CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic... View Details
Keywords: Carmen Nobel
- 19 Nov 2012
- Research & Ideas
LEED-ing by Example
populous that drove a Toyota Prius in 2008, and the pro-environmental voting record of each city's delegates to the California legislature. They then matched cities that had adopted green-building policies to cities that had not. "We tried to match cities very... View Details
- 12 Jun 2018
- First Look
New Research and Ideas, June 12, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=52111 Learning to Become a Taste Expert By: Latour, Kathryn A., and John A. Deighton Abstract—Evidence suggests that consumers seek to become more expert about hedonic products to enhance... View Details
Keywords: Dina Gerdeman
- 21 Apr 2003
- Research & Ideas
Will American Brands Be a Casualty of War?
upper Amazon, they brought people a taste of America, along with the promise of freedom and prosperity. The end of the Cold War signaled victory for Brand America. As closed economies opened up to foreign trade and investment, Brand... View Details
Keywords: by Sean Silverthorne
- 27 Aug 2013
- First Look
First Look: August 27
whether media outlets are favoring their own authors because these are the authors that their readers prefer or simply because they are trying to collude. We provide a test to distinguish between these two potential mechanisms and present evidence that this is because... View Details
Keywords: Sean Silverthorne
- 27 Mar 2012
- First Look
First Look: March 27
tastes rather than collusion-the effect of connections is present both for authors who began writing for a media outlet before and after the book release. We then investigate other determinants of expert reviews. Relative to consumer... View Details
Keywords: Carmen Nobel
- 08 Nov 2016
- First Look
November 8, 2016
of the way in which newcomers can change the rules of competitive engagement in a global industry. It also poses the question of how incumbents can respond, especially when constrained by regulation, tradition, and different capabilities than those demanded by changing... View Details
Keywords: Sean Silverthorne
- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
their organizational structures. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54625 forthcoming Journal of Consumer Research Learning to Become a Taste Expert By: Deighton, John A., and Kathryn A. Latour... View Details
Keywords: Dina Gerdeman
- 11 Jan 2017
- Research & Ideas
The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes
fact that some oranges stayed green in color, even after ripening, due to the consistently hot climate. “They tasted good, but they looked green,” Hisano adds. In the early 1930s, they started soaking their oranges in synthetic dye to... View Details
Keywords: by Carmen Nobel
- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
were of better quality and more reliable than competing goods. He knew many people, including retailers, did not trust bottled food. Its taste was not consistent and it frequently spoiled. In 1870, he did not have a laboratory in which to... View Details
Keywords: by Nancy F. Koehn
- 08 Apr 2008
- First Look
First Look: April 8, 2008
economy began to improve and the livelihood of many Chinese rose with it, their tastes began to change. Exposed to more luxurious foreign brands, many Chinese strived to purchase a Swiss or Japanese watch. How could Fiyta build up its... View Details
Keywords: Martha Lagace