Taste - Publications - Faculty & Research

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Founders & Investors - Entrepreneurship

1961 Jennifer Hyman Rent the Runway MBA 2009 Richard H. Jenrette Donaldson, Lufkin, Jenrette MBA 1957 Thomas Jessiman Hashoff MBA 1991 Franklin P. "Pitch" Johnson, Jr. Asset Management Company MBA 1952 Daven Johnson Ntensify MBA 2011 Sonia Kapadia View Details

2014
Book

Can China Lead? Reaching the Limits of Power and Growth

By: Regina M. Abrami, William C. Kirby and F. Warren McFarlan

At the time of the American Revolution, China was the strongest, richest, and most powerful civilization in the world. The Great Qing Empire ruled China and dominated East Asia by a combination of power and cultural prestige. China's economy was the world's largest.... View Details

Keywords: Economic Systems; Leadership; Power and Influence; China

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Sample Class - Christensen Center for Teaching & Learning

development program for case method instructors. We feature elements of Professor Garvin's pre-class planning process and classroom video excerpts to provide a taste of case method teaching preparation and execution. R.R. Donnelley & Sons... View Details

12 Oct 2021
Research & Ideas

What Actually Draws Sports Fans to Games? It's Not Star Athletes.

a lot about the human condition, Ferguson says. “Understanding why we go to live sports tells us something more general about what makes us tick,” Ferguson says. “It tells us something about the nature of our preferences for information and entertainment; our View Details

Keywords: by Rachel Layne; Sports

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2023 Reunion Presentations - Alumni

changing tastes of consumers. Participants will explore how the declining interest in, and sales of, jazz music can be reversed; the role of Marsalis and JALC in this context; and the lessons for arts and cultural institutions worldwide... View Details

08 Mar 2021
In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details

Keywords: by Dina Gerdeman

01 Mar 2024
News

In Harmony

Kim at Seoul’s government-built Hoehyeon “Citizens’ Apartments.” Opened in 1970, it stands as a reminder of a Korea from a very different era. Like so many South Koreans of a certain age, Michael ByungJu Kim (MBA 1990) lives in a country where the past lingers,... View Details

Keywords: Julia Hanna; photographs by Jun Michael Park; private equity; fiction; financial crisis; leadership; Korea

01 Sep 2023
News

Returning to the Roots

It’s not a role he sought or expected. But when his brother died of a brain tumor late last year, Florent Latour (MBA 1999) became CEO of Maison Louis Latour, a winemaker established in 1797 in the Burgundy region of France. The 11th generation of his family to lead... View Details

Keywords: Julia Hanna; wine; entrepreneurship; family business; innovation; climate change; Beverage and Tobacco Product Manufacturing; Manufacturing

03 Jun 2013
Research & Ideas

The Power of Rituals in Life, Death, and Business

rituals associated with food, we next explored whether rituals could even make food taste better," Norton says. “With consumption, rituals seem to work because they increase your involvement in the experience.” In a series of... View Details

Keywords: by Carmen Nobel

06 Dec 2022
Research & Ideas

Latest Isn’t Always Greatest: Why Product Updates Capture Consumers

eating gummies, and they’re like, ‘Oh, it’s the revised gummy, yum yum, it tastes better,’” says John. In another study in which participants played a video game labeled as “version 5,” they even reported enjoying the game more and... View Details

Keywords: by Michael Blanding; Consumer Products; Retail

14 Jul 2023
Blog Post

Harvard Business School Announces Its 2023-2024 Blavatnik Fellows

synthetic biology and data science company that’s digitizing taste and smell. Morgan previously ran business development and fundraising at Trellis Bioscience, a clinical-stage Series C startup developing rare native human antibodies... View Details

Profile

Rachel H Chung

with me. Coming to HBS is like Being at the world’s best test kitchen. I feel like I’m constantly tasting new flavors and experimenting with new recipes. Before HBS, I had minimal exposure to various industries and certain subjects, and... View Details

Portrait Project

Salaar Shaikh

of the restaurant. I felt so special – I can still picture his toothy grin, taste the cumin-spiced lamb that melted in my mouth, and hear his wife’s fascinated tone asking questions about Pakistan and America. Acknowledging shared... View Details

17 Jun 2011
HBS Case

KFC’s Explosive Growth in China

restaurant company in mainland China. The case describes how Yum! China succeeded and expanded by staying local on many levels. It keeps close ties to the Chinese government, hires local management, sources food from within the country, and changes the menu to suit... View Details

Keywords: by Maggie Starvish; Food & Beverage

09 Jan 2023
News

Alumna Leads Biggest Ever Debut for a Woman-led Hedge Fund

collaborating with former Talking Heads frontman David Byrne to create Theater of the Mind, "a new theatrical experience you'll see, feel, taste and hear." READ MORE View Details

Keywords: Funds, Trusts, and Other Financial Vehicles; Finance

21 Mar 2024
Blog Post

SVMP Gave Me the Courage to Fail

meaningful relationships with other dedicated and motivated young professionals. SVMP truly gave me insight into the value and resources associated with an MBA degree. The program taught me the importance of being courageous enough to fail and staying open to new... View Details

04 Aug 2003
Research & Ideas

Shackleton: An Entrepreneur of Survival

Shackleton, have some taste of the power of man to destroy others. Shackleton saw that irony. He cannot not have seen it. The reputation and survival that meant everything to him meant seemingly very little to the larger world in 1916. It... View Details

Keywords: by Martha Lagace

20 May 2024
Blog Post

Get to Know Class Day Student Speaker Erik Roberts

to do long term, the type of impact I want to have, and what I need to do to convince people to join me in the fight.” Roberts’ chosen fight is climate change, and he’s aiming to do it via taste buds. After a summer internship at Gramercy... View Details

01 Jul 2020
Blog Post

How SVMP Helped Me Take My Next Steps (2+2) and Find Myself

excited about the potential to go to HBS because of the small taste that I had through SVMP, but I was so scared that I would not be “good enough” to get into the “actual” HBS MBA program. After a healthy dose of encouragement from my... View Details

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Matthew C. Weinzierl | About

changes, the use of fiscal policy to counteract recessions, the proper price-indexing of Social Security, and the impact of differences in beliefs and tastes across individuals on optimal tax design. His research has been published in... View Details

Publications