Taste - Publications - Faculty & Research

Web

Sample Class - Christensen Center for Teaching & Learning

development program for case method instructors. We feature elements of Professor Garvin's pre-class planning process and classroom video excerpts to provide a taste of case method teaching preparation and execution. R.R. Donnelley & Sons... View Details

08 Mar 2021
In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details

Keywords: by Dina Gerdeman

01 Sep 2023
News

Returning to the Roots

It’s not a role he sought or expected. But when his brother died of a brain tumor late last year, Florent Latour (MBA 1999) became CEO of Maison Louis Latour, a winemaker established in 1797 in the Burgundy region of France. The 11th generation of his family to lead... View Details

Keywords: Julia Hanna; wine; entrepreneurship; family business; innovation; climate change; Beverage and Tobacco Product Manufacturing; Manufacturing

12 Oct 2021
Research & Ideas

What Actually Draws Sports Fans to Games? It's Not Star Athletes.

a lot about the human condition, Ferguson says. “Understanding why we go to live sports tells us something more general about what makes us tick,” Ferguson says. “It tells us something about the nature of our preferences for information and entertainment; our View Details

Keywords: by Rachel Layne; Sports

01 Mar 2024
News

In Harmony

control was the norm. “I was the envy of my classmates because I had Spam and egg in my lunchbox sandwich,” he says. “Those were things you just couldn’t come by.” A literal taste of what the United States could offer came when Kim’s... View Details

Keywords: Julia Hanna; photographs by Jun Michael Park; private equity; fiction; financial crisis; leadership; Korea

Web

2023 Reunion Presentations - Alumni

changing tastes of consumers. Participants will explore how the declining interest in, and sales of, jazz music can be reversed; the role of Marsalis and JALC in this context; and the lessons for arts and cultural institutions worldwide... View Details

Portrait Project

Salaar Shaikh

of the restaurant. I felt so special – I can still picture his toothy grin, taste the cumin-spiced lamb that melted in my mouth, and hear his wife’s fascinated tone asking questions about Pakistan and America. Acknowledging shared... View Details

06 Dec 2022
Research & Ideas

Latest Isn’t Always Greatest: Why Product Updates Capture Consumers

eating gummies, and they’re like, ‘Oh, it’s the revised gummy, yum yum, it tastes better,’” says John. In another study in which participants played a video game labeled as “version 5,” they even reported enjoying the game more and... View Details

Keywords: by Michael Blanding; Consumer Products; Retail

09 Jan 2023
News

Alumna Leads Biggest Ever Debut for a Woman-led Hedge Fund

collaborating with former Talking Heads frontman David Byrne to create Theater of the Mind, "a new theatrical experience you'll see, feel, taste and hear." READ MORE View Details

Keywords: Funds, Trusts, and Other Financial Vehicles; Finance

17 Jun 2011
HBS Case

KFC’s Explosive Growth in China

restaurant company in mainland China. The case describes how Yum! China succeeded and expanded by staying local on many levels. It keeps close ties to the Chinese government, hires local management, sources food from within the country, and changes the menu to suit... View Details

Keywords: by Maggie Starvish; Food & Beverage

21 Mar 2024
Blog Post

SVMP Gave Me the Courage to Fail

meaningful relationships with other dedicated and motivated young professionals. SVMP truly gave me insight into the value and resources associated with an MBA degree. The program taught me the importance of being courageous enough to fail and staying open to new... View Details

03 Jun 2013
Research & Ideas

The Power of Rituals in Life, Death, and Business

rituals associated with food, we next explored whether rituals could even make food taste better," Norton says. “With consumption, rituals seem to work because they increase your involvement in the experience.” In a series of... View Details

Keywords: by Carmen Nobel

14 Jul 2023
Blog Post

Harvard Business School Announces Its 2023-2024 Blavatnik Fellows

synthetic biology and data science company that’s digitizing taste and smell. Morgan previously ran business development and fundraising at Trellis Bioscience, a clinical-stage Series C startup developing rare native human antibodies... View Details

Profile

Rachel H Chung

with me. Coming to HBS is like Being at the world’s best test kitchen. I feel like I’m constantly tasting new flavors and experimenting with new recipes. Before HBS, I had minimal exposure to various industries and certain subjects, and... View Details

23 Nov 2021
Research & Ideas

The Vinyl Renaissance: Take Those Old Records Off the Shelf

can go up. That’s a key differential. When craft becomes a part of the value proposition, as a manufacturer, you’re thinking about how do I preserve the craft in the process of producing it? On the consumer side, it’s a whole different thing. It’s how View Details

Keywords: by Christine Pazzanese, Harvard Gazette; Music

Web

Research - Behavioral Finance & Financial Stability

the possibility that time variation in investors’ beliefs and tastes play a role in determining the quantity and allocation of credit. Operating under the hypothesis that the price of credit disproportionately affects the financing costs... View Details

04 Aug 2003
Research & Ideas

Shackleton: An Entrepreneur of Survival

Shackleton, have some taste of the power of man to destroy others. Shackleton saw that irony. He cannot not have seen it. The reputation and survival that meant everything to him meant seemingly very little to the larger world in 1916. It... View Details

Keywords: by Martha Lagace

14 Jul 2014
Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

What do Porsche fanatics, a video game hater, and a person who cooked two weeks' worth of meals in a rice cooker have in common? They are all "extreme consumers"—those whose tastes are so out there that mainstream market researchers tend... View Details

Keywords: by Michael Blanding

05 Oct 2020
Book

Want to Be Happier? Make More Free Time

squid ink pasta in Venice, walking on beaches, and tasting olive oils in Tuscany, they realized they were glad they had gone, and regretted fretting about the hiccups and cost. “Thinking about the economic value of our leisure time can... View Details