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  • All HBS Web  (290)
    • News  (53)
    • Research  (195)
    • Events  (2)
    • Multimedia  (1)
  • Faculty Publications  (59)

Show Results For

  • All HBS Web  (290)
    • News  (53)
    • Research  (195)
    • Events  (2)
    • Multimedia  (1)
  • Faculty Publications  (59)
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  • 06 Oct 2020
  • Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

Since March, Harvard Business School Working Knowledge has posted more than 80 stories and research papers on the topic of COVID-19, most targeted at managers and the new challenges they face. That's a lot of information to digest. To... View Details
Keywords: by Sean Silverthorne
  • 15 Jul 2019
  • Book

Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence

it’s a forward-looking, subjective, creative exercise that requires a lot of imagination. Think about valuing Facebook today. It requires predicting the future of privacy policies around the world, the actions of Google and Amazon in the View Details
Keywords: by Dina Gerdeman
  • 06 Mar 2017
  • Research & Ideas

Why Comparing Apples to Apples Online Leads To More Fruitful Sales

assistant professor in the Marketing Unit at Harvard Business School and an affiliate of Harvard’s Center for Brain Sciences, who studies the neural and psychological factors that underlie consumer decision-making. “The more similar the View Details
Keywords: by Dina Gerdeman; Advertising; Advertising
  • 22 Feb 2021
  • Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

last spring, at the height of pandemic lockdowns. And before the pandemic, social media use had been flat for four years as these advertising channels became more cluttered and distrusted, offering marketers diminishing returns. “Managers... View Details
Keywords: by Kristen Senz
  • 17 Dec 2008
  • Lessons from the Classroom

‘Ted Levitt Changed My Life’

executive might as well pack his attaché case and go fishing. If an organization does not know or care where it is going, it does not need to advertise that fact with a ceremonial figurehead. Everybody will notice it soon enough." In... View Details
Keywords: by Julia Hanna; Education; Retail
  • 03 Mar 2014
  • Research & Ideas

Facebook’s Future

machine that enables marketers to serve targeted messages on the basis of our email address or mobile phone number. But in 2024, technology will make possible real-time marketing possible. As we auto-broadcast our social data, Facebook... View Details
Keywords: by Mikolaj Piskorski
  • 11 Jun 2014
  • Research & Ideas

In the Future of Sports Investing, Media Is the Best Bet

investments by sharing in the profits generated by broadcasting rights and advertising revenues. The founders initially placed a $100 million fundraising target on the fund, which will invest in young... View Details
Keywords: by Carmen Nobel; Sports; Financial Services
  • 29 Feb 2016
  • HBS Case

Bigbelly's Big Bet on the Digital Trash Can

more targeted advertisements based on the demographics of the passers-by. The LinkNYC program rolling out in New York City will provide a combination of high-speed Wi-Fi and “context aware” ads. The program... View Details
Keywords: by Michael Blanding; Energy
  • 10 Jan 2011
  • Research & Ideas

Is Groupon Good for Retailers?

Groupon has found a way to feature small businesses that haven't traditionally advertised online." For consumers, there's an obvious appeal to scoring a $50 meal for 15 bucks—especially in a recession. But for retailers offering the... View Details
Keywords: by Carmen Nobel; Advertising; Advertising
  • 11 Jun 2001
  • Research & Ideas

E-Commerce Unplugged

In this excerpt, Nohria and Leestma outline the challenges and rewards awaiting businesses that target the mobile-commerce customer. The best place to start? Develop a thorough knowledge of consumer behavior.The race for dominance in... View Details
Keywords: by Nitin Nohria & Marty Leestma
  • 28 Oct 2014
  • First Look

First Look: October 28

shown to users who performed similar searches, they find that Google's prominent placement of its Flight Search service increased the clicks on paid advertising listings by more than half while decreasing the clicks on organic search... View Details
Keywords: Carmen Nobel
  • 24 Jun 2002
  • Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

successful brands do differently, he believes, is to target powerful ideological contradictions produced by society. Through popular culture, society paints a picture of its ideals: What is a successful person? What is the good life?... View Details
Keywords: by Martha Lagace
  • 25 Aug 2017
  • Op-Ed

Op-Ed: After Charlottesville, Where Does a CEO's Responsibility Lie?

Trump, the demographics of opposition to the president put unique pressure on business leaders. He is astoundingly unpopular with the young. In August, among adults under 35, Trump had a disapproval rating of 62 percent with only 22 percent approval. View Details
Keywords: by Gautam Mukunda
  • 17 Feb 2010
  • First Look

First Look: Feb. 17

information content. The theory yields interesting results about the informational role of targeted advertising and its consequences. First, targeting can itself serve as a... View Details
Keywords: Martha Lagace
  • 19 Jun 2012
  • First Look

First Look: June 19

Hongyi Li Publication:European Business Review (May-June 2012) Abstract An abstract is unavailable at this time. Read the article: http://www.europeanbusinessreview.com/?p=6417 The Flattening Firm—Not As Advertised Author:Julie Wulf... View Details
Keywords: Sean Silverthorne
  • 26 Mar 2012
  • Research & Ideas

What Neuroscience Tells Us About Consumer Desire

seatmate. Problem solved.) The campaign garnered Frito-Lay a 2009 Grand Ogilvy Award from the Advertising Research Foundation. EEG vs. fMRI Karmarkar notes that EEG and fMRI have different strengths and weaknesses, and that EEG has some... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 02 Jun 2014
  • Research & Ideas

Excerpt: ‘A Social Strategy’

the number of likes or followers, the number of responses, or the number of times corporate messages are forwarded to others. For example, by mid-2013 Target had slightly less than 22 million fans on Facebook, Wal-Mart had 30 million,... View Details
  • 18 Jul 2005
  • Research & Ideas

Identify Emerging Market Opportunities

executives need to figure out how the product, labor, and capital markets work—and don't work—in their target countries. This will help them understand the differences between home markets and those in developing countries. In addition,... View Details
Keywords: by Tarun Khanna, Krishna G. Palepu & Jayant Sinha
  • 09 Mar 2010
  • First Look

First Look: March 9

International Conference on Financial Cryptography and Data Security (forthcoming) Abstract We describe a method for identifying "typosquatting," the intentional registration of misspellings of popular web site addresses. We estimate that at least 938,000... View Details
Keywords: Martha Lagace
  • 17 Nov 2020
  • In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

avenues to drive traffic to their stores (with continued caution and hygiene measures, given the public health situation). First, direct-response advertising like a Facebook advertisement—generally associated with driving e-commerce... View Details
Keywords: by Danielle Kost; Retail
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