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June 2001 (Revised December 2013)
Teaching Note

Luna Pen (A), (B), (C), and (D)

By: Kathleen McGinn and Michael A. Wheeler

Teaching Note for (9-396-156), (9-396-157), (9-898-233), and (9-396-395). View Details

Keywords: Taiwan; Germany

November 1995 (Revised February 2017)
Supplement

Luna Pen (B)

By: Kathleen McGinn and Michael Wheeler

Presents a series of multiple choice options to be distributed and discussed in class. View Details

Keywords: Decisions; Strategy; Negotiation Tactics; Performance Evaluation; Gender; Culture; Power and Influence; Germany; Taiwan

2001
Chapter

The Two Chinas in the Global Setting: Sino-Soviet and Sino-American Cooperation in the 1950s

By: William C. Kirby

Keywords: International Relations; China; United States; Taiwan; Soviet Union

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20 Feb 2018
First Look

First Look at New Research and Ideas, February 20, 2018

distill a lifetime of cutting-edge scholarship into short, accessible essays about Chinese identity, culture, environment, society, history, or policy. Can China’s economic growth continue apace? Can China embrace the sacrifices required for a clean environment? Will... View Details

Keywords: Sean Silverthorne

21 Oct 2008
First Look

First Look: October 21, 2008

Asian industrial cluster with global scope which has no participants or competitors in the West. The case can also be used to expose students to the global supply chain for key information technology components. Taiwan and Korea are today... View Details

Keywords: Martha Lagace

01 Jul 2008
First Look

First Look: July 1, 2008

students to examine Suncor's strategic positioning and cost structure, and the challenges that the firm's leaders confront as of 2007. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=708023 View Details

Keywords: Martha Lagace

October 2024
Background Note

The Semiconductor Industry

By: Andy Wu, Steve Blank and Matt Higgins

The semiconductor industry powers modern technology, from consumer electronics to data centers. This background note explores the layers of the semiconductor inudstry value chain, including Integrated Device Manufacturers (IDMs), fabless companies, and foundries, while... View Details

Keywords: Strategy; Supply Chain; Manufacturing Industry; Technology Industry; United States; China; Taiwan

September 2013
Case

PadFone vs. FonePad

By: Willy Shih and Sen Chai

To Jonney Shih, Chairman of ASUSTek Computer, the introduction of Apple's iPad made clear the need to transition his company to a new cloud-computing era. But the company's roots in the manufacture of Windows-powered desktop and notebook PCs bounded the creativity of... View Details

April 1995
Case

Montague Corporation (A)

By: Norman A. Berg and James Weber

The Montague Corp. is a small company started in 1987 and owned by David Montague, age 31, and his father. The company designs, manufactures in Taiwan, and sells through distributors worldwide a high-quality "bicycle that folds." The company offices are located in... View Details

Keywords: Business Strategy; Financial Strategy; Financial Management; Job Cuts and Outsourcing; Globalized Firms and Management; Family Business; Bicycle Industry; Taiwan; Cambridge

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20 Jul 2015
Research & Ideas

Globalization Hasn’t Killed the Manufacturing Cluster

industry moved from steel tubes to carbon fiber ones, the cluster took hold in Taiwan because that's where the expertise is in fabricating and molding carbon fiber. "If the prices go up there, it's not like you can just reestablish that... View Details

Keywords: by Roberta Holland; Manufacturing; Apparel & Accessories; Fashion

November 2012 (Revised May 2013)
Case

ASUSTeK and the Google Nexus 7 Tablet

By: Willy C. Shih and Jyun-Cheng Wang

Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung... View Details

September 2008
Teaching Note

Chi Mei Optoelectronics (TN)

By: Willy C. Shih

Teaching Note for [608-123]. View Details

Keywords: Diversification; Information Technology; Market Entry and Exit; Standards; Industry Clusters; Supply Chain; Production; Experience and Expertise; Biotechnology Industry; Chemical Industry; Taiwan; Asia; Korean Peninsula; China

January 1998 (Revised April 2001)
Case

Acer America: Development of the Aspire

By: Christopher A. Bartlett and Anthony St. George

Follows the development, national launch, and global rollout of the Aspire, Acer's first new product developed outside of Taiwan. Implementing a very promising new PC concept proves challenging to Mike Culver and his U.S. team, who are plagued by coordination problems... View Details

Keywords: Global Strategy; Globalized Firms and Management; Organizational Design; Supply Chain; Problems and Challenges; Relationships; Business Subsidiaries; Product Launch; Computer Industry; United States; Taiwan

Teaching Interest

Strategy and Technology (Elective Curriculum)

By: David B. Yoffie

This course explores the unique aspects of creating effective management and investment strategies for technology-intensive businesses. What strategies can win in markets with strong network effects? How can firms leverage technology to build multi-sided platforms?... View Details

Keywords: Strategy; Information Technology; Technology Platform; Telecommunications Industry; Technology Industry; Semiconductor Industry; Electronics Industry; Information Technology Industry; United States; China; Israel; Taiwan

05 Feb 2009
Research & Ideas

In Praise of Marketing

additional millions of poor people to buy in. As prices have fallen, Asian brands such as Asus and Acer of Taiwan have gained share while IBM sold its PC business to Lenovo. “Critics of marketing tend to overestimate the level of... View Details

Keywords: by John Quelch; Advertising

October 2024
Case

Nvidia

By: Andy Wu and Matt Higgins

This case study examines Nvidia's strategic pivot from gaming GPUs to becoming a leader in general-purpose computing and AI. It explores how Nvidia leveraged its GPU architecture to dominate the growing fields of data center acceleration and AI training, outpacing... View Details

Keywords: Strategy; Manufacturing Industry; Technology Industry; Electronics Industry; United States; China; Taiwan

December 2012 (Revised March 2015)
Case

AmTran Technology Ltd.

By: Willy Shih, Jyun-Cheng Wang and Karen E. Robinson

As an original design manufacturer (ODM) of television sets and leading supplier to Vizio, a market leader in the U.S. for LCD flat panel TVs, AmTran Technology Ltd. uses what founder Alpha Wu describes as a "WE" model in which western companies perform sales,... View Details

August 1996
Teaching Note

Montague Corporation (A) and (B) TN

By: Norman A. Berg and Judith Maas

Teaching Note for (9-395-037) and (9-395-143). View Details

Keywords: Bicycle Industry; Taiwan; Cambridge