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    • Research  (236)
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  • All HBS Web  (495)
    • News  (164)
    • Research  (236)
  • Faculty Publications  (61)
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  • 02 Dec 2002
  • Research & Ideas

The Secret of How Microsoft Stays on Top

platforms, in contrast to most other firms who focused on stand-alone applications. It was an approach that permeated both their tools business—the software they provided to other programmers for developing applications; and the operating... View Details
Keywords: by Sean Silverthorne
  • 19 Mar 2014
  • Research & Ideas

A Brand Manager’s Guide to Losing Control

strategies that brand managers have used in order to cope with it. Avery recently sat down with HBS Working Knowledge to discuss their findings. According to the paper, consumers are operating in four concurrent Web-based eras: The Age of... View Details
Keywords: by Carmen Nobel; Advertising
  • 10 Jan 2022
  • Research & Ideas

How to Get Companies to Make Investments That Benefit Everyone

easily shared more broadly. Limit the power of gatekeepers. Look to Antarctica, not the Amazon. Both ecosystems are of vital importance to the global community. In the case of Antarctica, a 1961 agreement known as the Antarctic Treaty System made the continent... View Details
Keywords: by Lane Lambert
  • 18 Feb 2014
  • First Look

First Look: February 18

reasons, namely worker fatalities. No company had ever done so before. Carroll felt that operating a company whose goal was anything less than "zero harm" (meaning no fatalities or serious injuries) was unacceptable. As the... View Details
Keywords: Sean Silverthorne
  • 19 Aug 2021
  • Op-Ed

Don't Ignore Your Employees' Misery—TAKE Control

officers—some of the military’s most senior leaders—sometimes assume that great officers leave the military for the private sector because they want to make more money. In reality, some of those officers move on because their needs have... View Details
Keywords: by Hise O. Gibson and MaShon Wilson
  • 22 Aug 2005
  • Research & Ideas

The Hard Work of Failure Analysis

On a larger scale, the U.S. Army is known for conducting After Action Reviews that enable participants to analyze, discuss, and learn from both the successes and failures of a variety of military initiatives. Similarly, hospitals use... View Details
Keywords: by Amy Edmondson & Mark D. Cannon
  • 19 Jun 2018
  • First Look

New Research and Ideas, June 19, 2018

Summer 2018 RAND Journal of Economics Scale versus Scope in the Diffusion of New Technology: Evidence from the Farm Tractor By: Gross, Daniel P. Abstract—Although tractors are now used in nearly every agricultural field operation and in... View Details
Keywords: Dina Gerdeman
  • 04 Apr 2017
  • First Look

First Look at New Research, April 4

Social Change By: Eesley, Charles, K.A. DeCelles, and Michael Lenox Abstract—We examine the variety of activist groups and their tactics in demanding firms’ social change. While extant work does not usually distinguish among activist... View Details
Keywords: Sean Silverthorne
  • March 2023
  • Case

Ransomware Attack at Colonial Pipeline Company

By: Suraj Srinivasan and Li-Kuan Ni
On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth about $4.4 million at the time) in... View Details
Keywords: Disruption; Communication; Communication Strategy; Decision Making; Decision Choices and Conditions; Judgments; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governance Controls; Policy; Employees; News; Cybersecurity; Digital Strategy; Information Infrastructure; Information Management; Internet and the Web; Crisis Management; Business or Company Management; Resource Allocation; Risk Management; Negotiation Tactics; Failure; Business and Stakeholder Relations; Attitudes; Behavior; Perception; Reputation; Trust; Public Opinion; Social Issues; Infrastructure; Distribution Industry; United States; Alabama
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Srinivasan, Suraj, and Li-Kuan Ni. "Ransomware Attack at Colonial Pipeline Company." Harvard Business School Case 123-069, March 2023.
  • 03 Jan 2011
  • Research & Ideas

Most Popular Articles of 2010

goods can activate the concept of self-interest and affect subsequent cognition. Managerial Practices That Promote Voice and Taking Charge among Frontline Workers How can front-line workers be encouraged to speak up when they know how to improve an organization's View Details
Keywords: by Staff
  • 19 Oct 2010
  • First Look

First Look: October 19, 2010

give more, that giving indeed causes increased happiness, and that these two relationships may operate in a circular fashion. Second, we consider whether advertising these benefits of charitable giving—asking people to give in order to be... View Details
Keywords: Sean Silverthorne
  • 11 May 2009
  • Research & Ideas

The IT Leader’s Hero Quest

careers at the Harvard Business School, we discovered that the turnover of CIOs ran at around 30 to 40 percent per year. As a result of our research, we described the driving cause as the rapid change of IT through the operation of... View Details
Keywords: by Martha Lagace
  • 08 Jan 2019
  • First Look

New Research and Ideas, January 8, 2019

November 20, 2018 Journal of the American College of Cardiology Operational Efficiency and Effective Management in the Catheterization Laboratory By: Reed, Grant W., Michael L. Tushman, and Samir R. Kapadia Abstract—Operational efficiency... View Details
Keywords: Dina Gerdeman
  • 13 Jul 2010
  • First Look

First Look: July 13

profit on these branded infant socks Kentucky Derby Hosiery Co. faces financial distress. In a generally bleak North American textile environment, Nichol ponders the most promising negotiating strategy and tactics to rescue this product... View Details
Keywords: Martha Lagace
  • 21 Feb 2005
  • Op-Ed

Is Business Management a Profession?

in other spheres that are vital to the interests of society (such as law and government, military affairs, health, and religion, to consider the classic examples), modern societies have responded by creating the institutions that we know... View Details
Keywords: by Rakesh Khurana, Nitin Nohria & Daniel Penrice
  • March 2023
  • Teaching Note

Ransomware Attack at Colonial Pipeline Company

By: Suraj Srinivasan and Li-Kuan Ni
Teaching Note for HBS Case No. 123-069. On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth... View Details
Keywords: Disruption; Communication; Communication Strategy; Decision Making; Decision Choices and Conditions; Judgments; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governance Controls; Policy; Employees; News; Cybersecurity; Digital Strategy; Information Infrastructure; Information Management; Internet and the Web; Crisis Management; Business or Company Management; Resource Allocation; Risk Management; Negotiation Tactics; Failure; Business and Stakeholder Relations; Attitudes; Behavior; Perception; Reputation; Trust; Public Opinion; Social Issues; Infrastructure; Distribution Industry; United States; Alabama
Citation
Purchase
Related
Srinivasan, Suraj, and Li-Kuan Ni. "Ransomware Attack at Colonial Pipeline Company." Harvard Business School Teaching Note 123-070, March 2023.
  • 20 Dec 2016
  • First Look

December 20, 2016

induces U.S. manufacturing firms to contract their operations along multiple margins of activity goes a long way toward explaining the response of U.S. innovation to the China trade shock. Download working paper:... View Details
Keywords: Carmen Nobel
  • 20 Oct 2003
  • Research & Ideas

Gaps in the Historical Record: Development of the Electronics Industry

of the four projects developing high-speed analytical devices for military purposes. In 1951 it introduced the UNIVAC, the first giant commercial computer, but IBM immediately followed with its own 700 computer. IBM's continued dominance... View Details
Keywords: by Alfred D. Chandler Jr.; Consumer Products
  • 13 Oct 2009
  • Research & Ideas

7 Lessons for Navigating the Storm

help leaders learn about leading through a crisis. There they will develop much faster than they will in leading through good times, or studying how other leaders behaved in crises. As the military learned long ago, there is simply no... View Details
Keywords: by Martha Lagace
  • 09 Dec 2015
  • Research Event

How Do You Predict Demand and Set Prices For Products Never Sold Before?

How can a retailer use its own data to determine what to charge for products it has never sold before? That’s a question Kris Ferreira considered during a presentation at Future Assembly, an event at Harvard Business School where business leaders and academics... View Details
Keywords: by Carmen Nobel; Retail; Apparel & Accessories
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