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- Faculty Publications (24)
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- All HBS Web (138)
- Faculty Publications (24)
- 28 Feb 2025
- News
Alumni Startup Enters the Shark Tank
both that mission and highlight the technology we’ve developed to bring it to life. In an era where advertisers are fighting for seconds of attention, Shark Tank’s longer format provided a unique opportunity to share both our “what” and... View Details
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win the broadcast rights for the... View Details
- 30 Dec 2013
- HBS Case
HBS Cases: What Warren Buffett Saw in Newspapers
advertising revenues over the past decade, as readers turned from print to more immediate sources of news. Coupled with rising printing, paper, and labor costs, the decreasing revenues created falling margins and increased leverage... View Details
- 01 Dec 2013
- News
Case Study: Citizen Buffett
price. Included is a summary of US newspapers' diminished circulation and advertising revenues over the past decade, as readers turned from print to more immediate sources of news. Coupled with rising printing, paper, and labor costs, the... View Details
- 30 Sep 2024
- News
The Making of a Streaming Sensation
to succeed the post-Peak TV era. READ MORE April White: I know that over the course of your career, you have been involved in production of a lot of TV and movies, but I want to talk about Geek Girl... View Details
- 01 Sep 2008
- News
Reality to News Biz: Drop Dead
bucks made renting out its ubiquitous terminals. Or how News Corp.’s film and TV numbers conveniently hide the rounding error that is the Wall Street Journal. One commentator even proposed that the nation’s wealthiest universities set... View Details
- 18 Dec 2019
- News
Thinking Smart About Numbers
of Management at Northwestern University, hosts his annual review of some of the most expensive TV advertising spots in history: Super Bowl commercials. 2020 Nonprofit Board Summit, March 9 The 2020... View Details
Keywords: Margie Kelley
- 01 Jun 2005
- News
Profiles from the Class of 2005
unexpectedly offered Williams an ad agency internship at the conclusion of his first year. Building on that 2004 summer experience, he’s headed for an advertising job in New York City upon graduation. Finally, his dueling... View Details
- 10 Aug 2015
- Research & Ideas
Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers
Here's a tip for companies looking to woo customers away from the competition: Besides advertising fair prices for your products, try advertising fair wages for your employees. Recent research from Harvard... View Details
- 01 Jun 2024
- News
Action Plan: Role-Play
When you encounter the phrase private investigator, chances are good the character you conjure up in your mind doesn’t resemble Sarah Carson (MBA 1971). So much the better for Carson, whose work has often required convincing people she was a small-business employee... View Details
- 01 Jun 1996
- News
Reinventing Marketing
year, one of several new electives will be the course Distribution Channels, which Professor Rangan is currently developing. Technology The School's first paperless CD-ROM case, on an Intel TV marketing strategy for the United Kingdom, as... View Details
- Profile
Brian T. Bedol
knew was that life,” he said. With that foundation, it was no surprise that Bedol became a successful entrepreneur himself. After graduating from Boston University with a degree in communications, Bedol became an advertising copywriter... View Details
- 01 Apr 2002
- News
Pamela Thomas Graham
giving advice and not being in the position to actually execute it." Today, as president and CEO of CNBC, the financial news network viewed in almost 200 million households worldwide, the Detroit native's job is all about execution. Her dual role includes overseeing... View Details
- 19 Nov 2014
- HBS Case
Marketing Marijuana
medium-sized marijuana producers are already trying to build brand loyalty by marketing strains such as Grape Stomper, which boasts a high THC content; sweet-tasting Golden Goat; and low-THC Critical Mass, which markets itself as a more mellow bud. Price Of Pot Since... View Details
- 29 Jan 2007
- Research & Ideas
The Business Press Is a Watchdog that Bites
by advertising revenue. On the other hand, he detected clear bias in the types of companies that the press targets for special scrutiny. For this reason, business people are wise not to underestimate the ability of the press—particularly... View Details
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
more appealing since it comprises a higher-than-normal proportion of women (especially when gymnastics and swimming are featured) compared to typical sports programs. The TV tradition of "up-close-and-personal" human interest... View Details
- 06 Mar 2012
- First Look
First Look: March 6
Review (forthcoming) Abstract Huge amounts of money are spent on TV advertising. In an environment of rising per-viewer rates for advertisers and increased skipping past ads by consumers, it is necessary for... View Details
Keywords: Sean Silverthorne
- 10 Sep 2013
- First Look
First Look: September 10
of metrics to describe TV programs and broadcast advertising. Co-Founder and CEO Deb Roy said: "We want to measure audience engagement, not just media consumption." But what was the value of audience engagement? How could it be... View Details
Keywords: Sean Silverthorne
- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
really struck me about this, and that I really wanted to ask students about, is that Mark Zuckerberg is a very public figure. He's in every newspaper, every day. TV shows, media. He wants to be that public figure. All of a sudden he gets... View Details
Keywords: Re: Andi Wang
- 25 Feb 2014
- First Look
First Look: February 25
When, and How Much to Entertain Consumers in Advertisements? A Web-based Facial Tracking Field Study By: Teixeira, Thales, Rosalind Picard, and Rana el Kaliouby Abstract—The presence of positive entertainment (e.g., visual imagery, upbeat music, humor) in View Details
Keywords: Sean Silverthorne