Publications

November 2016 (Revised April 2017)
Case

Hygeia Group: Delivering Quality Care in Nigeria

By: Robert F. Higgins and Ifedayo O. Kuye

Fola Laoye is the Group Managing Director of Hygeia Group, a Nigerian healthcare insurer and provider, and she is deciding on the optimal strategy to grow the provider arm of her business. Hygeia Group was founded in the 1980s by her physician parents, and although... View Details

Keywords: Healthcare; Healthcare Industry; Hospitals; Nigeria; Health Care and Treatment; Growth and Development Strategy; Health Industry; Nigeria

2022
Chapter

Sustainability for People and the Planet: Placing Workers at the Center of Sustainability Research

By: Julie Yen, Julie Battilana and Emilie Aguirre

Though workers face a series of critical challenges in contemporary work organizations, they are often overlooked in conversations about sustainable business. In this chapter, we argue that prioritizing the rights and well-being of workers is a core dimension of... View Details

Keywords: Environmental Sustainability; Employees; Well-being; Corporate Social Responsibility and Impact; Organizational Structure; Social Issues

Article

Soul and Machine (Learning)

By: Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano, Burnap Alex, Tong Guo, Dokyun (DK) Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu and Hema Yoganarasimhan

Machine learning is bringing us self-driving cars, medical diagnoses, and language translation, but how can machine learning help marketers improve marketing decisions? Machine learning models predict extremely well, are scalable to “big data,” and are a natural fit to... View Details

Keywords: Machine Learning; Marketing Applications; Knowledge; Technological Innovation; Core Relationships; Marketing; Applications and Software

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November 2020 (Revised July 2022)
Case

Dell Technologies: Bringing the Cloud to the Ground

By: Navid Mojir and V. Kasturi Rangan

The case tells the story of Dell Technologies and its efforts to revitalize its value proposition and escape a commodity trap by acquiring EMC for $67 billion—the largest tech acquisition in history. It also shows the deeply intertwined connections between a company’s... View Details

Keywords: Value Proposition; Go-to-market; Strategic Positioning; Mergers and Acquisitions; Business Strategy; Marketing Strategy; Technological Innovation; Business Divisions; Information Technology Industry; Computer Industry

Research Summary

Do Appearances Matter? The Impact of EPS Accretion and Dilution on Stock Prices

There is a widespread concern among practitioners and corporate managers that transactions which result in changes in future earnings-per-share (EPS) have real effects on stock prices, irrespective of whether these changes reflect differences in future cash flows. As... View Details

22 Feb 2012
Working Paper Summaries

The Dynamic Effects of Bundling as a Product Strategy

Keywords: by Timothy Derdenger & Vineet Kumar; Video Game

May 2016
Article

'Both/And' Leadership

By: Wendy K. Smith, Marianne Lewis and Michael Tushman

Leaders face a multitude of strategic paradoxes—contradictory pressures that are too often viewed as "either/or" choices. There are innovation paradoxes, in which the pursuit of new offerings and processes conflicts with the mandate to sustain the tried and... View Details

Keywords: Conflict of Interests; Goals and Objectives; Business Processes

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September 2012 (Revised November 2014)
Case

Cialis Lifecycle Management: Lilly's BPH Dilemma

By: Elie Ofek and Natalie Kindred

How should Eli Lilly further develop and market a new indication of its highly successful erectile-dysfunction (ED) drug, Cialis, without confusing Cialis's hard-won brand equity with physicians and patients? With the final stages of clinical trials for the new... View Details

Keywords: Product Positioning; Attitudes; Brands and Branding; Pharmaceutical Industry; United States

2011
Working Paper

The Impact of Horizontal Mergers and Acquisitions in Price Competition Models

The question of what impact mergers and acquisitions have on key equilibrium performance measures is fundamental to our understanding of competitive dynamics in an oligopolistic industry. We address these questions in the context of price competition models with... View Details

Keywords: Mergers and Acquisitions; Cost; Price; Profit; Duopoly and Oligopoly; Performance Efficiency; Mathematical Methods; Competition

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2009
Book

Supercorp: How Vanguard Companies Create Opportunity, Profits, Growth, and Social Good

By: Rosabeth M. Kanter

Supercorp is based on a 3-year study involving more than 350 interviews in 20 countries to identify the leadership practices and operating methods of major companies seeking profitable growth through innovation that benefits society. For example, when the tsunami and... View Details

Keywords: Profit; Leadership; Mission and Purpose; Opportunities; Welfare

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29 May 2009
Working Paper Summaries

Crafting Integrated Multichannel Retailing Strategies

Keywords: by Jie Zhang, Paul Farris, Tarun Kushwaha, John Irvin, Thomas J. Steenburgh & Barton Weitz; Retail

June 2020 (Revised July 2023)
Case

Time Out: The Evolution from Media to Markets

By: Kate Barasz and Eva Ascarza

In February 2020, Time Out’s chief executive officer Julio Bruno is evaluating the strategic direction of the company. Over the span of five decades, Time Out — the global media and entertainment brand — had gone from a self-published counterculture publication in... View Details

Keywords: Branding; Media Businesses; Hospitality; Hospitality Industry; Digital; Brands and Branding; Media; Marketing; Marketing Strategy; Organizational Change and Adaptation; Strategy; Media and Broadcasting Industry; Food and Beverage Industry; United Kingdom; United States

April 2012
Article

Retail Doesn't Cross Borders: Here's Why and What to Do about It

By: Marcel Corstjens and Rajiv Lal

Most companies assume that the easiest way to grow is by investing overseas and that the developing world offers the best opportunities for boosting revenues and profits today. However, success abroad varies widely, and research shows that it's often tough to... View Details

Keywords: Operations; Growth and Development Strategy; Globalization; Cross-Cultural and Cross-Border Issues; Local Range; Retail Industry

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09 Aug 2011
First Look

First Look: August 9

value by converting a waste stream into a useful and saleable by-product (i.e., implementing by-product synergy [BPS]). We show that BPS creates an operational synergy between two products that are jointly... View Details

Keywords: Sean Silverthorne

Web

Strategy Explained - Institute For Strategy And Competitiveness

advantage by capturing synergies across business units within the corporate portfolio. More about corporate level strategy The Five Forces The Five Forces is a framework for assessing competition in any industry by analyzing the... View Details

March 2024 (Revised July 2024)
Case

WeightWatchers: Promoting Weight Health

By: Ranjay Gulati, Cynthia A. Montgomery, Ashley Whillans, Allison Ciechanover and Emily Grandjean

In December 2023, the 60-year-old weight management industry stalwart WeightWatchers announced the launch of WeightWatchers Clinic, which incorporated GLP-1s , a new class of prescription weight-loss medications, into the company’s portfolio of products and mobile app... View Details

Keywords: Business Strategy; Competitive Strategy; Resource Allocation; Diversification; Leadership; Growth and Development Strategy; Technology Industry; Health Industry; Pharmaceutical Industry; United States; New York (city, NY)

December 2007
Article

China + India: The Power of Two

By: Tarun Khanna

China and India are burying the hatchet after four-plus decades of hostility. A few companies from both nations have been quick to gain competitive advantages by viewing the two as symbiotic. If Western corporations fail to do the same, they will lose their competitive... View Details

Keywords: Competency and Skills; Economic Growth; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Business History; Competitive Strategy; Cooperation; China; India