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Show Results For
- All HBS Web
(247)
- People (2)
- News (48)
- Research (166)
- Events (1)
- Multimedia (1)
- Faculty Publications (47)
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- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
direct sales? Should I break out individual costs on a price tag? How Can Marketing Better Align With Corporate Strategy? Fixing the Marketing—CEO Disconnect In many companies, the marketing function has wandered far from the firms'... View Details
- 05 Jun 2019
- Research & Ideas
If Your Customers Don't Care What You Charge, What Should You Charge?
customers. Both established firms and new market entrants frequently use introductory offers to accumulate customers and then raise prices later on, assuming customers will choose to stay over the cost of View Details
- 09 Jul 2008
- Research & Ideas
Starbucks’ Lessons for Premium Brands
coffee, revitalizing the quality of its standard beverages. But none of these moves addressed the fundamental problem: Starbucks is a mass brand attempting to command a premium price for an experience that is no longer special. Either you have to cut price (and that... View Details
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Recession-challenged consumers are buying less, looking for deals, or... View Details
Keywords: by John Quelch
- 07 Oct 2019
- Sharpening Your Skills
How Companies Can Make Up with (Very) Unhappy Customers
JetBlue employees and more than 130,000 customers whose flights were cancelled, delayed, or diverted. How did the airline make it right with customers and learn from its mistakes? The Hidden Cost of a Product Recall Product failures... View Details
- 28 Sep 2010
- First Look
First Look: September 28, 2010
http://www.hbs.edu/research/pdf/11-027.pdf Platform Envelopment Authors:Thomas R. Eisenmann, Geoffrey Parker, and Marshall Van Alstyne Publication:Strategic Management Journal (forthcoming) Abstract Due to network effects and switching... View Details
Keywords: Sean Silverthorne
- 01 Mar 2004
- What Do You Think?
Are Customer Loyalty Initiatives Worth the Investment?
retaining customers than programs that focus on retaining customers but add cost to the product or service." Others tended to regard Treacy's and Reichheld's views as complementary. "I don't see a conflict," said Jack... View Details
Keywords: by James Heskett
- 04 Aug 2009
- First Look
First Look: August 4
Download the paper: http://www.hbs.edu/research/pdf/10-005.pdf The Effect of Labor on Profitability: The Role of Quality (revised) Author:Zeynep Ton Abstract Determining staffing levels is an important decision in retail operations. While the View Details
Keywords: Martha Lagace
- 16 Oct 2013
- Op-Ed
Response to Readers: Combating Climate Change with Nuclear Power and Fracking
With more than 7,500 views and 180-plus tweets, I want to thank everyone for taking the time to read the original HBS Working Knowledge piece, The Case for Combating Climate Change with Nuclear Power and Fracking, and, in particular, for sharing your thoughts with one... View Details
- 24 Aug 2016
- Research & Ideas
Can Obamacare Be Saved?
merger between Aetna and Humana, two of the largest health insurers in the United States. The 838,000 consumers who were insured by Aetna exchange plans in 2016 will be forced to select other public exchange plans or purchase individual insurance outside of the... View Details
- 03 Jul 2012
- Research & Ideas
HBS Faculty on Supreme Court Health Care Ruling
are covered by employers or Medicaid. The healthy people in these insurance pools subsidize the costs of the sick. But many employers, weary of uncontrolled and unpredictable health care costs, will likely soon View Details
- 01 Dec 2011
- What Do You Think?
Thinking Slow: An Argument for Bureaucracy?
ranging from overconfidence in planning to the defense of sunk costs and the failure to cut our losses in investments. Kahneman implies, among other things, that in selecting decision-makers we should look for those who know when to View Details
Keywords: by James Heskett
- 15 Sep 2003
- Research & Ideas
The Lessons of New-Market Disruption
the outcomes. Teradyne found that by using generic components offered with Windows NT software, it could slash the cost of delivering the product to integrated circuit manufacturers. Despite the significant View Details
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=52341 February 20, 2018 JAMA, the Journal of the American Medical Association Administrative Costs Associated with Physician Billing and Insurance-Related Activities at an Academic Health... View Details
Keywords: Sean Silverthorne
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
business model. If the model is characterized by increasing returns, demand begets still greater demand, as illustrated by eBay's success. A business may also benefit from significant scale economies if big up-front investments and fixed View Details
Keywords: by Peter Jacobs
- 02 Dec 2019
- What Do You Think?
How Does a Company like Boeing Respond to Intense Competitive Pressure?
dominant cultural traits and prevailing operating climate.” Anna Johnson recommended: “We need to flip the switch on dissent, delay, and accountability by enabling leadership to take a long view. Want to do better? Try asking your people... View Details
- 09 Jan 2018
- First Look
First Look at New Research and Ideas, January 9, 2018
Hessel, Randal Weber, Sandra Denney, Lee Newcomer, and Thomas W. Feeley Abstract—Purpose: Despite growing interest in bundled payments to reduce the costs of care, this payment method remains largely untested in cancer. This 3-year pilot... View Details
Keywords: Sean Silverthorne
- 23 Jul 2001
- Research & Ideas
How One Center of Innovation Lost its Spark
firms also invested rapidly to build radial tire production capacity once the OEMs [original equipment manufacturers] switched to the new technology. In the case of investment in radial manufacturing capacity, the tire firms may have... View Details
- 20 Oct 2014
- Research & Ideas
Users Love Ello, But What’s the Business Model?
burden of proof for users before they'll be willing to pay: are enough of my friends there to make a switch worthwhile? JD: Advertising is not the only way to achieve a profitable exit, just the most reliable way to date. Large social... View Details
- 23 Aug 2010
- Research & Ideas
The Drive to Acquire’s Impact on Globalization
as when a U.S. auto company builds a parts plant in Mexico, has come into prominence only in the past few decades. Cutting costs is fair enough, unless it is done by paying less-than-living wages, creating unsafe working conditions, or... View Details
Keywords: by Paul R. Lawrence