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31 Jan 2014
News

Research Shows Which TV Ads Are Likely to Make Multitaskers Buy

Faculty & Researchers - Managing the Future of Work

Program Director and Senior Researcher for the U.S. Competitiveness Project, co-chaired by Professor Michael E. Porter and Professor Jan W. Rivkin. In that capacity, she supports the Young American Leaders Program and the HBS worldwide... View Details

14 Aug 2018
First Look

First Look at New Research and Ideas, August 14, 2018

Psychology Preferences for Experienced Versus Remembered Happiness By: Mogilner, Cassie, and Michael I. Norton Abstract—Consider two types of happiness: one experienced on a moment-to-moment basis, the other a reflective evaluation where people feel happy looking back.... View Details

Keywords: by Sean Silverthorne

July 2008 (Revised May 2009)
Case

The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues

By: Frank V. Cespedes, Christopher H. Lovelock and Laura Winig

The marketing director of a new minor-league baseball team must design, conduct, and then interpret survey research to determine optimal ticket pricing that will yield large attendance figures and contribute to the owner's goal of breaking even in the first year of... View Details

Keywords: Market Research; Quantitative Analysis; Consumer Marketing; Pricing Strategy; Price; Marketing Strategy; Mathematical Methods; Product Launch; Sports; Sports Industry; Massachusetts

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24 Apr 2018
First Look

First Look at New Research and Ideas, April 24, 2018

more than a material exchange in labor relations). Third, we study survey data for the 1990s on the beliefs of Peronist and non-Peronist voters in Argentina and Democrat and Republican voters in the United States. While income and... View Details

Keywords: Sean Silverthorne

25 Jul 2017
First Look

First Look at New Research and Ideas: July 25, 2017

hyper-rational equilibrium play and would have consequential properties that require a different research agenda to bring into focus. Some of our analysis also has implications for voting behavior under other procedures, including one... View Details

Keywords: Carmen Nobel

01 Sep 2014
News

All For One

“collective genius” to describe the kind of leadership she saw at Pixar and assembled her own collective to research it. The team included her then–research associate Emily Truelove and Pixar executive Brandeau, who contributed his own... View Details

Keywords: Michael Blanding; faculty; research; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services

03 Feb 2011
What Do You Think?

Are We Going “Back to the Future” In Researching Management?

Summing Up Our forward projections often reflect what we have just experienced. Responses to the question, "What will be the single most promising area of research or study in the next 10 years?," reflect issues that fall into... View Details

Keywords: Re: James L. Heskett

Fast Answer

Field Course: Private Equity Projects and Ecosystems: Company, Industry, Market and Transaction Research

Research Topics Suggested Resources Private Equity - Funds, Firms, Transactions, etc. Pitchbook
Information on companies, deals, funds,... View Details

Case Method - Research Resources | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content Exhibition Home Exhibition Business Education & The Case Method The General Shoe Company, 1921 Case Writing & Industry Expansion of the Case Method The Case Method Classroom Teaching & The Case Method Impact on View Details

2013
Article

How Concentrated Is the U.S. Advertising and Marketing Services Industry? Myth vs. Reality

By: Alvin J. Silk and Charles King III

We analyze changes in concentration levels in the U.S. Advertising and Marketing Services industry using data from the U.S. Census Bureau's quinquennial Economic Census and the Service Annual Survey. These data, heretofore largely ignored, allow us to redress some of... View Details

Keywords: Concentration Levels; Data; U.S. Census Bureau’s Quinquennial Economic Census And The Service Annual Survey; Measurement Problems; Herfindahl-Hirschman Index; Concentration Ratios; Advertising; Advertising Industry; North and Central America

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Research Links: Records of Railroad Companies & Personal Papers - Railroads and the Transformation of Capitalism | Harvard Business School

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Railroads: The Transformation of Capitalism Introduction The Pre-Industrial Era The First... View Details

24 Aug 2020
Research & Ideas

How Much Will Remote Work Continue After the Pandemic?

professionals and have added other stressors. [div class=infogram-embed data-id=_/VtWZQANR832VXBHD5uwk][/div] The view across industries To better understand variations across industries, the researchers compared the View Details

Keywords: by Kristen Senz

2003
Book

Business History Around the World

By: Franco Amatori and Geoffrey Jones

This book offers the first in-depth international survey of current research and debates in business history. It provides wide-ranging surveys of the literature in the United States, Europe, Latin America, Japan and the Chinese-speaking world, and examines... View Details

Keywords: Family Business; Debates; Business History; Body of Literature; Surveys; Business and Government Relations; Research; China; Japan; Europe; Latin America; United States

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14 Jul 2020
News

Restarting Under Uncertainty: Managerial Experiences from Around the World

15 Jul 2020
News

Pandemic disproportionately affects scientists with young children

04 Mar 2024
What Do You Think?

Do People Want to Work Anymore?

“As I hung up the phone, I began to wonder whether it was déjà vu or whether things really have changed.” Then recently, within hours of one another, I had two similarly contrasting experiences. It happened while I was in California View Details

Keywords: by James Heskett

Sep 2016
Survey

Problems Unsolved & A Nation Divided

issues besetting the U.S. economy and bring prosperity to millions of Americans if the United States remains mired in crippling political gridlock and vicious rhetoric. Read about the survey methodology and review the View Details

Yiwei Li

Yiwei Li is a Doctoral student of Business Administration at Harvard Business School. He concentrates on managerial accounting research, with interest in topics like incentive scheme and management control system. He pursues the goal of applying research output into... View Details

05 Jun 2019
Blog Post

Exploring the Beauty Industry through an Independent Project

deliver information. Through primary research – over 500 customer surveys and in-depth interviews with industry professionals – I examined the topic of “disruption of information channels in the beauty... View Details